Do you also struggle in making customers conversation? If yes, then this book is for you!
As per the author, Matthew Dixon and Brent Adamson, “The best salespeople don't just build relationships with customers - They challenge them.”
Given this, the book is based on an exhaustive study of thousands of sales reps across multiple industries and geographies.
The book has strong research and important insights regarding the conversations around prospecting. The Challenger Sale is a must for every single who is into sales and prospecting.
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