Erik Peterson and Tim Riesterer have written the most essential book on validating the most effective - four Must-Win Conversations to Keep and Grow Your Customers.
The book ‘The Sale Expansion’ is an engaging read and offers some unique academic research that has solid practical application.
This book gives you guidance on how and when to have conversations with your current customers to grow your revenue.
It is a must-read for all CEOs, Sales and Customer Success Leaders, and all salespeople who want to grow and expand their accounts.
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