For any company today, a successful marketing strategy requires to focus on two major factors - attaining new customers and retaining existing ones. Attaining involves attracting prospects to the business and converting them from leads into customers.

Retaining involves giving your existing customers services that match, if not exceed, their expectations, so that they remain loyal to your brand. You need to strengthen both these aspects in your marketing strategy to ensure your brand can grow to the next level.

However, this is easier said than done.

To ensure that your business can do both these activities efficiently, your strategy needs to incorporate a mix of complex processes - data gathering, market analysis, lead nurturing, promotional or campaign management, etc - menial processes that can get repetitive and cumbersome.

That’s why we need marketing software - tools that can simplify your tasks and take repetitive tasks out of your hands so that you can focus on more important business management decisions.

What is a Marketing Software?

Marketing Software is a tool created to bring efficiency into a company’s marketing strategy, by changing the way they interact with the target audience, analyzing and executing campaign strategies, and converting leads into clients while improving the ROI ( Return On Investment) for the process.

While the cost of this software may vary, there are several efficient marketing tools out there that run as freemiums - software that works for free FOREVER.

Let’s get started without a list of the top freemium marketing software you need to start using:

The Best Marketing Software That You Can Use For Free

While you won’t be getting all the capabilities from some of this software, you’ll still have enough to juice up your marketing strategy and bring a new level of efficiency into your business.

1. Google Optimize

Google Optimize is an online split split-testing provided by Google that provides you with different ways to experiment and deliver your content to the world outside.

It facilitates the marketers with three types of testing - A/B testing, multivariate testing, and redirect tests which incorporate personalization, integration with Google Analytics, and Google Ads.

It is extremely easy to set up either of these tests within the system such that the data integrates directly with Google Analytics.

2. Google Search Console

Google Search Console is a free service that is offered by Google to monitor the organic search metrics of your business online along with maintaining and troubleshooting the performance and presence of your site in the Google search results. It helps you to understand and improve on how Google and the audience see and rank your site.

3. Google Keyword Planner

Google Keyword Planner is a software tool offered by Google that provides keyword ideas and consecutive traffic estimations to help you build a Search Network campaign.

Here the keywords refer to the words that describe your business, its products or services, your website, or a product category related to what you’re advertising.

4. Databox

Databox is that one tool that pulls all your data into one place to track the performance and discover insights into the business that is too real-time.

Not just does it saves your time, but also allows you to mix and match the metrics from different sources into one data board and get a complete list and picture of the entire performance in one go.

5. Leadfeeder

Leadfeeder is a tool created sheerly for B2B marketers and salespeople to get a clear image of the number of visitors on your site even if they do not really scroll through it, fill out the forms or maybe contact you. It's easy to handle, all you have to do is connect your Google Analytics account to it and just go about it.

6. Tailwind

Tailwind is super simple yet extremely powerful to schedule and refines the content for social media platforms for Instagram and Pinterest too. It allows to upload bulk images at a time, multi-board pinning, providing the list of hashtags, and also optimizing it based on the engagement of the audience.

7. Buffer

Updating several social media posts on several social media platforms is a lot of time and energy-consuming. Buffer comes in as a one-stop solution to this trouble. It allows you to do multiple postings for multiple platforms from a single dashboard. It also gives out a consolidated analysis of the performance of the posts across all these platforms.

8. Google Alert

Google Alert allows you to discover the different sources, be it social media platforms or some campaigns that are driving the traffic to your website. Every time a keyword that is associated with your brand, its products, or services is mentioned, you’ll get an alert in the form of a notification right away.

9. TweetDeck

TweetDeck is one of the most famous tools that comes in with a highly specialized service for Twitter. It offers Twitter users completely comprehensive management of several Twitter accounts with a lot of ease and that too free of cost.

10. Facebook Page Insights

Anyone who’s into Facebook marketing is required to be known to the Facebook Page Insights as it provides you with the information that helps you understand the behavior of your customers in a better way, which further helps strategize the marketing activities better, both inside and outside Facebook.

11. Facebook Audience Insights

Facebook Audience Insights is very similar to Facebook Page insights, but here you get the information and insights about your prospects rather than just focusing on your audience. These prospects in most cases are the real-time audience of your competitors.

12. LinkedIn Sales Navigator

Sales Navigator allows you to race through the social media profiles on LinkedIn directly in your google mail account and helps you target the right profile, understand the insights and engage in a personalized way.

This way you not only enhance your network but also builds a strong base for leads that can turn into clients.


Keyword tool forms the foundation of every SEO or marketing campaign. It gives out a list of useful and relevant long-tail keywords that would help you to target the right audience. Every keyword here is an expression of people’s needs, wants, expectations, interests, and desires.

14. Ahrefs

Ahrefs comes with a free backlink checker that helps you analyze the backlinks and is also integrated with a premium database of more than 16 trillion links. You can access the top 100 backlinks to any domain or page, with a detailed overview of each one.

15. SpyFu

SpyFu gives you access to browse through your competitors’ most profitable keywords to spot new SEO and PPC opportunities. It provides all the contents and backlinks that would help you to outrank them and build up strategies like that.

16. Yoast

Yoast is one of the finest tools for WordPress which makes it easy to optimize the new blog posts and also other content for search that too without conducting outside keyword research. This is best for the people who are into full-time blogging as their main source of earning or are into WordPress for their full-time business.

17. Clearscope

Clearscope is keyword research and content optimization tool that scans your content for key Latent Semantic Indexing Keywords that are considered to be closely related to your target keyword. It also grades your content based on its relevance and comprehensiveness of the content.

18. Adobe Marketo

Marketo is one of the best-known marketing automation platforms, majorly for enterprise companies. It offers bundles for focusing on lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing and is best suited for medium-sized businesses.

19. Oracle Eloqua

From handling everything B2B to satisfying the needs of the enterprise marketers, be it in terms of targeting, segmentation, campaign management, or creating a parallel between sales and marketing, Oracle’s Eloqua has the caliber to do it all.

20. Hubspot

Without any doubt, Hubspot marketing hub is the go-to inbound marketing automation software for businesses of almost all sizes. It not just helps you create content, attract an audience, convert the leads to sales or manage the campaigns, but there's, a lot more to it.

21. Neustar Marketshare

Neustar comes in with a wide variety of solutions across different domains. Their segment of marketing solutions involves Analytics which assists in bringing together the measurement, analytics, and attribution to help marketers in having a better understanding of the impact of their marketing efforts.

22. Hootsuite

Hootsuite is one of the tools that is referred to as a Social media management system or tool. It helps you have hands-on info and track our many social networking channels. It does not just help you manage them but also helps the marketers in finding new prospects and serving the existing clients through instant accountability in the form of responses.

23. Sprout Social

Sprout Social is a platform for social media management and optimization for brands and businesses of all sizes. It is like a one-stop solution for social media publishing, analytics, and, engagement across all your social profiles.

24. Grammarly

Grammarly is one of the best marketing software for editing content. It proves any content that is written by you online for spelling and grammatical errors. It also comes in with its native desktop app for proofreading the content that’s written offline.

25. SimilarWeb

SimilarWeb is a meeting software for competitive intelligence and gives you an insight into the different sources of traffic for a particular website and also allows you to list and compare the competitors of that website.

26. LinkedIn Website Demographics

It is marketing software for learning the demographic data of your web visitors that have LinkedIn accounts. You get data based on their job titles, senioritis, industries, locations, etc. It provides your business with an added layer of insight into your company’s visitors.

27. Soapbox by Wistia

Soapbox by Wistia is the marketing software for creating simple videos to embed on your website or use as a sales campaign in this Soapbox lets you export the “n” number of videos to your Wistia account.

It is also a pro to capture your screen and webcam to create professional-looking presentations, pitches, and demos that too with a personalized touch to all of them.

28. Hubspot CRM

It is a free CRM software that works pretty well for start-ups in their early stage, freelancers, and for organizing the very dynamic sales process.

It not only tracks the customer interactions but also allows for some minimal automation along with email template creation, meeting scheduling, etc.

29. MailChimp

MailChimp is an “all in one” email marketing tool that helps you manage and connect with your customers, clients, leads, or maybe other interested parties. It allows you to create lists and send emails to those specifically selected lists.

It also gives you the option of personalized tokens, using which you can customize them to each person however you require. It is a great tool as it comes in with a good range of features that are not just free but easy to use too.

30. G2 Track

G2 Track is a free marketing tool used by organizations to streamline and optimize internal software spending utilization, contracts, tracking accounting, and payment systems, and shows all the SaaS products that you use by effortless housing and visualizing your techno stack.

It helps these SaaS companies to track every single thing about their software or platform to get a better picture of the same and realize the most optimum business outputs possible.

31. VideoForm

Video personalization

VideoForm is the perfect way to add a personal touch to your outreach. You can send personalized videos to each user, with their info automatically included.

No more generic emails! VideoForm makes it easy to connect with your audience on a personal level by adding their name, logo, and company name to videos or images.

It's the perfect tool for sales, marketing, customer service, or any other outreach where you want to stand out from the crowd.

So why wait? Get started today and see the difference VideoForm can make.

What's Next

Well, there you have it - that was our list of the best FREE marketing tools that not only have the capability to ease down your work and reduce the cost of the process but also optimize the tasks to a level great enough to boost your profits.

So, grab your hands on all of them to make the deals more effective and efficient within just a few clicks.