As a business that’s trying to compete in a market like today’s, you need to squeeze every bit of performance from your organization. You need to be visible, be able to convert leads on the go, grow your customer base, and keep your messaging consistent, to be successful with the consumer base. Sure, you could have a really talented team of individuals, skilled in almost every field of marketing there is. But they can’t really help you stand out from the crowd, if they’re working with the same legacy tools.
You need the best softwares and platforms out there to help you get the most of your marketing strategy. Luckily, there’s plenty of efficient softwares out there that you can use for FREE.
The Best Marketing Tools To Boost Your Strategy
We’ve already shown you 31 brilliant marketing tools in our previous article.
It’s time to expand your list and show you 31 MORE FREE MARKETING TOOLS you need to start using today.
1. Google Analytics
Google Analytics is every firm’s best friend. It helps you understand the performance of your website or app with an in-depth analysis of how successful (or not) your marketing efforts have been so far. The best part is It integrates with all of Google’s marketing products such as the Google Ads and Data Studio.
For The Visual Marketers
Canva is a free image-creation and editing tool with a myriad of free templates, images, and design elements. Canva has plenty of features that’ll help you create professional posters and images - enough to make your clients assume you have in-house Graphic Designers. From Infographics to Facebook Banners, you name it, Canva has plenty of pre-designed templates to chose from. There are several other free Design Tools That Top Marketers Use To Quickly Create Beautiful Things. Do check them out.
3. Adobe Spark
Adobe Spark is a user friendly tool that helps you design images, web pages and short videos effortlessly. It has various in-built and customizable tools to enhance the quality of your content and increase your brand visibility.
4. Adobe Color CC
Adobe Color CC is a fantastic resource for designers of all kinds. It’s desirability lies in its simplicity. The Color Mood menu offers you a myriad of color schemes. It is indeed an asset for graphic designers.
Wistia is a brilliant software for video marketing and is one of the best Brand Affinity Marketing software choices for small and medium-sized businesses. It is a great way to feed your audience with quality content. Wistia’s in-depth video analytics will help you to analyse your content’s performance as well.
VideoForm is an interactive video creation platform that’s focussed on helping you create face-to-face, personal conversations with prospects, customers and employees. It’s like becoming the face for your chatbot! Record yourself speaking to your customers, add options and pathways for customers to select (Eg - FAQs where you answer each question when the customer clicks on one), and start connecting with your prospects. Users can even respond to your VideoForm with audio, video or text! Pretty handy, when you want to stand out from the crowd. Engage prospects, collect customer feedback, create interactive video testimonials - with VideoForm, the sky's the limit!
Social Media Management, Made Easy
Sniply is a brilliant social media marketing tool that lets you generate relevant content while managing your social media accounts and generating leads, all on a single platform. Isn’t that Sniply amazing?
Another free and fine tool for social media management for digital marketers of startups and SMEs is SocioBoard. The tool accurately manages multiple Social Media platforms and their performances. It does social media lead generation, marketing, customer support and engagement automation, all under one umbrella. It is indeed one of the best open-source social media management tools available in the market.
Dear Content Marketer, Your Quest Ends Here..
Search Engine Optimisation is an art of Metrics. Its increasing popularity has led to agencies going frenzy over it. But fret not. Thanks to the Internet, there are plenty of free tools in the market for your rescue. Here are a few,
KWFinder is an extremely user-friendly tool for identifying keywords. It has a very simple interface that lets even a layman make the best use of it. It is also packed with specialised features like filtering results and analysing the SERP.
SEMrush does a complete SEO audit for your content. It helps you find relevant keywords, track ranking and check competitor ranks. The ability of SEM to help you carry out competitive organic research of keywords is what helps it stand out from the other keyword tools.
BuzzSumo is another gem in content marketing and social media analysis. It helps you find content that is relevant and trending. It also helps content writers to overcome writer's block and find ideas for content.
Emailing the right way..
“We help businesses meet their customers: this mission is in our DNA”, promises the complete sales & marketing toolbox. Sendinblue is a popularly used software for email marketing. It is very light on your pocket and is best suitable for SMEs. That is not it. The software also offers a spectrum of services including, a sales and marketing CRM and fantastic customer support.
GetResponse is an all-in-one marketing platform which, as well as email marketing, offers landing pages, a CRM and advanced automations. We rank them pretty favorably due to their range of advanced features. But GetResponse has exceeded marketer’s expectations and has become a goto tool for easy to make html email templates and landing pages.
This free tool does more than just a bulk mailing. It effectively manages your emails, letting you be an email management tool. Boomerang lets you postpone email sending, arranges email reminders, snoozes received messages, tracks already sent emails and alerts users if the recipient doesn't reply. Boomerang is recommended if your business model revolves largely around emails.
Leading You To The Leads
LeadBI is an ideal marketing automation software for Marketers and Digital Marketers of SMEs. It flawlessly unleashes the visitor information of your website that can be converted into leads. Its free version is defienly an asset for companies.
GetProspect is an impressive tool for B2B lead generation.
All you have to do is select your search criteria, specifying your requirements. GetProspect will take care of the rest. It has excellent accuracy and smooth outreach. Its freemium plan is quite generous.
Tools To Change The Way You Work Together
Trello is a virtual workspace! It is a software tool for visual collaboration that is packed with useful features like reminders and attachments. Trello is a distinguished tool to fill the gaps of communication between your team. It helps you manage the projects, assign tasks and meet deadlines.
18. G Suite
G Suite is a gift to marketers of SMEs and MNCs alike. With most of its features free, G-suit has been a universal choice for Firms to Share and collaborate on documents with the team. It can be accessed at any time and any place from any device. It replaces the traditional use of pen drives and secures your data. It has a very easy and fun-to-use interface.
Zoom Video Conferencing. I mean, what more is there to say?
Chanty is a simple, fast and layman-friendly messaging app powered by AI bots. It is a glorious choice to ease internal team communication and streamline the company operations. Chanty focuses more on tasks and less on chat making it a brilliant app for collaboration.
Calendly is an incredible tool that is the perfect combination of power and simplicity. It gives you an amazing scheduling experience while assigning tasks to your team. Calendly works equally well for large and small teams. If you are someone who doesnt like sending too many messages or emails, Calendly is your companion.
Here’s Everything Your Website Would Ever Need
Out of the hundreds of Website builder platforms, WordPress is the trophy winner because it is absolutely free. It currently powers Millions of websites across the world. What started as a simple blogging platform has now evolved into a major content management system. It is open-source with a bunch of super helpful features.
Hotjar is a must for website optimization. It lets you see your website clicks, improve conversion rate and assists you in solving users' experience problems.With Hotjar, You will be able to make data-driven decisions focused on your audience. It has several useful features like form analytics, heatmaps and session recordings.
Little Things Can Make A Huge Difference
Optimizely is a premium choice for experimentation and product feature rollout. Marketing teams across the world have been Seamlessly benefiting from optimizely to produce high-quality code and experience faster and data-driven results. You can build a test from them and relay the results to your team.
Evernote is a popular note-taking software with over 200 million users is a must-have pocket app for every marketer. It lets you create detailed notes, organise ideas and save inspirations from web clippings, all in one easily accessible space. It is simple, powerful and reliable.
Feedback is essential for a company’s growth. But this gets tricky when your audience is large. SurveyMonkey provides a quick fix solution for this. It’s an extremely easy and efficient app to use for collecting feedback.
Shopify is deemed as one of the most premium E-Commerce Platform. But there is more that the Canadian Software company offers. It is in fact an all-in-one platform that provides a range of tools for you to start, run and grow your business. The following are few of the free tools that may come handy to your team.\
28. Logo Maker
The Logo Maker tool of Shopify makes Branding, one of the toughest tasks for any firm, a cakewalk. This free branding tool is a must try.
29. Terms And Conditions Generator
Having a strong Terms and Conditions agreement for your website is essential. The free T&C generating tool of shopify auto-generates the document for you with ease and precision.
30. Business card maker
Your Business Card speaks volumes for you. Shopify lets you create quality business cards with logos, images & text, helping you cut down on your expenses.
There are several other free tools by Shopify that come handy to marketers and businessmen alike.
31. Charlie's HR
The cloud based HR software that you can count on for all the HR administrative processes. From onboarding new recruits to reviewing the existing team’s performance, Charlie’s HR’s time off tracking system does it all.
Grab The Tools That Work For You
The above list is a sheer example of the fact that not all great things come with a hefty price tag. These forever free tools will indeed transform the way you run your business. There is something for everyone. Find the right ones for your agency, and you’ll be squeezing every bit of efficiency from your marketing strategies and getting conversion rates like never before!