According to TellWise, the average consumer gets over a hundred emails a day, but only clicks on 2% of them. To get more clicks, you need to be in the 2%. The key to getting people to take action is to write a killer email that tempts them into seeing what's inside.

This blog talks about 5 brands that nailed sales emails and further on how effective sales emails should be. Happy reading!

Not All Emails Are Made Equal

Do your prospects regularly ignore you? It’s usually because people have been getting the same kinds of emails on and on and on.

Each day, high-level prospects receive thousands of emails from you. It’s hard to keep up with all of them, and no one has the time to read them all.

There are ways to get your emails read by prospects, so you can crush your sales goals.

Too many salespeople spend all of their time creating their message body, and then suddenly slap on a subject line that's at the last second.

The majority of your prospects are reading emails on mobile platforms, and these are typically searching for a preview of the email’s first sentence and subject line. Nail that first.

Another important step that you must tweak is finding out about the people who might be interested in receiving your email. By uncovering the details about them, you will be able to increase the chances that your email is opened and read.

Too much writing can make a sales email seem longer than it is, and it can lead to frustration and disinterest in the prospect. Instead, try to impress them with a casual and conversational tone. Treat your sales emails like they’re from a friend by greeting them by their first name. If you send the same email to everyone, then it’s game over.

Since it’s the goal of every sales email campaign or outreach to get a response, you should always end it by asking a question. This maximizes your chances of good conversion rates.

Five Crazy Sales Email Campaigns by Brands

Here are 5 of our favorite sales email campaigns by named brands -

1. Befriend Them - Wool and the Gang

Wool and the Gang just nailed conversational marketing. When we like someone, we tend to agree with a lot of things they say. This is why it makes sense for brands to communicate their message in a way that resonates with their target audience. Wool and the Gang does this effectively. The brand is known for mimicking a conversation between two friends in an email.

Wool and the Gang uses curiosity-inducing headlines to motivate its customers to open their emails. For Wool and the Gang, using the phrase "I'm going to see what's inside" makes their email seem like a personal note to their audience.

Their email campaign uses a clever GIF to back up their creative headline. The message is simple and straight-laced, with no awkward language or jargon.

2. Customize, Customize, Customize - Buzzfeed

Make it easy for your audience to get what they want. For Buzzfeed, this approach works by creating themed email campaigns that target specific audiences. This email campaign by Buzzfeed is certainly one of the best sales email examples.

It shows that Buzzfeed is serious about making sure its content is relevant to its customers. And it shows that they care about their audience. They are all about creating compelling stories that people want to share. That's why they send almost every email with the goal of driving subscribers back to the site where they can read the original content.

Each email they send contains exclusive content from BuzzFeed, all of which are optimized to encourage people to read the full story. Creating and publishing dedicated posts about Buzzfeed’s newsletter is one of the best ways to drive new subscribers. These posts are formatted to be relevant and will include a call to subscribe at the bottom.

Buzzfeed also has dedicated landing pages for every email we send. These pages are also promoted in various ways through our social media channels and linked back to relevant articles on the site. The brand uses more text-heavy styles in emails to give readers a better idea of the story and make an informed decision about it.

3. Customers First! - Kate Spade

This brand sends its subscribers emails every single day! This is a great way to reach out to your subscribers and keep them busy! Kate Spade constantly updates their subscribers with new content, and this is what makes them look forward to it every single day!

Kate Spade has two key email campaigns:

  1. Cart abandonment emails are very effective in increasing a brand’s conversion rates. Kate Spade's track record shows how simple and effective it is. Their emails are formatted with a call to action that is sure to grab the recipient’s attention.
  2. The more feedback a brand sends, the better it can serve its customers. By collecting valuable data, Kate Spade uses this information to formulate strategies and plans for its future. Establishing a consistent and reliable customer feedback strategy helps Kate Spade build a solid foundation of loyalty and will fuel business growth.

4. Take Good Care of Your Subscribers - Beardbrand

Beardbrand takes good care of its subscribers!

Instead of just selling products, Beardbrand also uses such sales emails to teach their audience how to grow and maintain a beard. When their audience learns about Beardbrand's products, they're ready to buy.

The onboarding series is a combination of educational and sales emails, designed to show how Beardbrand products solve the problems their customers face. It also serves as a way for them to build their relationship with their customer.

This welcome email is for the Intrigued customers. It is designed to remind them of the advantages of Beardbrand and its products.

Even though most marketers spend hours and resources on growing their email lists, many of them don't see the value in a dormant list. Knowing this, Beardbrand uses a clever way to re-engage their dormant subscribers. This method works for them because they know that their prospects are always on the lookout for new information.

5. Welcome Them Well - AirBnB

First impressions are very important for email marketing. They help determine the long-term success of your campaign. AirBnB’s sales outreach email is a great example of the same.

Airbnb’s welcome email is very simple and has a friendly feel. It is also very responsive and is optimized for mobile.

5 Killer Email Examples (Templates)

Here are 5 ready-to-use email examples that you could use for various stages of your funnel -

1. Promising Outreach Mails

You need to be careful with cold sales outreach, as it can get very awkward the very first time. There are a couple of ways to overcome this issue.

Briefly mentioning the most common pain points in your industry will get you noticed, as it will imply that you’re about to present a solution.

Another clever way to make your cold sales outreach work is to ask your existing customers or contacts if they would be interested in hearing about what you have to say about yourself.

Here is a fool-proof sales example/template for the outreach-

Subject Line -Need more high-quality leads?

Hi [name],

Establishing a steady flow of high-quality leads is essential for the growth of any business, and we all know how challenging this process can be.

These challenges and how to overcome them are the topics that I’m going to tackle in my free upcoming webinar “7 tips for Using LinkedIn for Lead Gen”.

Join me and I’ll share with you my experience together with a lot of actionable tips that can help you start growing your contact list right away.

Sign up here: LINK.

Best regards,
Founder & CEO, XYZ

2. Follow Up Like a Pro

There is no absolute rule on when and how many follow-up sessions you should have with a prospective client. However, in certain circumstances, an immediate follow-up is necessary.

Waiting two days seems reasonable. John Barrows, a top sales trainer, advises sales reps to avoid the temptation of annoying or pestering the customer. Instead, focus on the customer’s needs and preferences at the center of their follow-up actions.

The right follow-up frequency for your business depends on the type of sales process, buyer persona, and email template you use. To find the right frequency for your email campaign, start by doing A/B tests. Here’s a sales email template for the same -

Subject line - Have you made up your mind yet?

Hey {{First Name}},

How are you doing? The last time we spoke, you were interested in increasing your retention rate.

Are you still looking for ways to accomplish this?

If yes, I’ve just published a great article that I think could address your pain points.

Check it out: {{Article URL}}

Talk soon,
{{Your Name}}

3. The Underrated In-Bound Mail

There’s also the myth that once you have a lead, you don’t need to do anything.

Even if they sign up for a trial, a majority of people will never try it out. This is because they will most likely move on to the next item on their to-do list.

An inbound sales sequence is the process of persuading someone to give you their email in exchange for something else. It’s the best way to coach them on how to act on that trust.

Subject Line Reply trial - important note before you start

Hi {FirstName},

Thanks for signing up. I thought I'd drop a quick note to make sure you have a good understanding of what Reply is about and how it can make your life easier. Most likely you're looking for a way to automate your emails (and follow-ups), but keep it personal, correct?

If so, I just wanted to let you know we have developed a set of best practices based on our customers' experiences as well as our own, with proven examples of how applying them can increase your open/reply rates by up to 30%.

If you’re interested in learning how Reply can get you more booked meetings, I’d be happy to talk.