Video is everywhere. Humans love watching videos because our brains process video 60,000 times faster than text.
So, there is no wonder why businesses are eager to adapt the video culture to sell products and services. B2B Videos are made specifically to help the sales and marketing teams with putting a face to your campaigns and to humanize your content.
If you are looking to improve your business, there is no better medium than video. The right video content can also help grow your brand awareness and increase leads for your company.
This blog post will take you through a number of options and ideas you have to create the best video there is.
Plethora Of Options In The Video World
With the plethora of options available these days and new technologies popping up every day in the interactive & personalized video segment, it's a challenge to pick something that creates a greater impact and works perfectly well for your sales agenda.
More options such as social videos, online videos, live streaming, and real-time video conferencing make it more confusing to pick the right B2B video marketing/sales tool that works!
The More Convenient Approach To Video
The good news is, video messaging tools and personalized video email tools offer a fuss-free solution.
E.g: Videoform is an online tool that can create a personalized video of you anywhere, anytime from any device, and send it to your prospects in real-time. Doesn't this sound wonderful?
Video personalization is a process of creating a custom video experience for each individual viewer. This can be done by tailoring the video content to the user's specific interests, or by providing interactive features that allow the viewer to control their own viewing experience.
Video personalization can result in a more engaged, satisfied audience, and can also help to increase conversion rates and ROI for businesses that use video as part of their marketing strategy.
A salesperson has to have some video templates ready and send them to prospects quickly and easily!
What Actually Works!
A video with unique content garners better viewership than something that's been overused. Videos can be created on just about anything and everything and make it easier to share information and updates with prospects and customers.
So, if you are using videos with the prospect's name and other information, it will definitely catch their attention.
We explored what works well and put together some interesting ideas to make the most of videos in your sales journey.
15 Creative Video Content Ideas That Will Guarantee To Engage Your Prospects
1. Cold Emails for Outreach
The best content is often personalized. Create a personalized video message to introduce yourself and be on your way to make the best video there is, using video prospect & video email tools.
Be clear about why you're contacting them and what you're hoping to achieve. If you take the time to craft a well-written cold email, you'll be more likely to get a positive response from the recipient.
2. Pre & Post Meeting Connect
Use the power of video to share a pre-meeting reminder with your prospects or internal team, and post the meeting, you can share the minutes of the meeting via an interactive video. Video can be a great tool for internal and external communications
3. Follow-Ups & Updates
Follow-up is essential after you send out a sales proposal. Make a personalized follow-up video to remind your prospects of the proposal you shared before or check if they have any queries regarding your service/product.
You can also get creative and share a quick "We are working on your project" video to share progress with your prospects or customers.
Use video messages to send birthday wishes, congratulations, or other special occasions. Greeting cards are nice, but they don't have the same personal touch as a video message.
5. Slideshare Presentation Video
If you have a great SlideShare presentation that you want more people to see, then you should consider turning it into a video and add it to your video message in the email.
6. Whiteboard Tutorials (step by step)
Do you have any biz advice that is worth sharing? Get up and write it out on the board, then walk through the steps in your video.
7. Behind The Scenes
If clients are interested in what goes into making their purchase, show them! This type of content can be shown from conception to completion and cover all aspects of production.
8. Mini Interview
Create short videos by conducting a series of interviews with some of your business's most knowledgeable employees. Interview experts in an industry related to yours about their thoughts on what you offer and why they think it's a good idea.
Interview customers about their favorite parts of dealing with your business, how they use the product or service, and why they think it's an excellent idea.
Also Read: Video Storytelling - A Complete Guide
9. How To Demo
Show viewers how to use your products/services by demonstrating them in action. Create a how-to video that will teach people the ins and outs of your product or service to understand it better themselves.
These video formats are typically short in length as well, which means you'll be able to create one without too much trouble.
10. Case Studies
Give your prospects an overview of how different customers use your products/services in several industries. Create compelling case studies as B2B videos that are relevant to your prospect's business.
11. Share Experiences
Create a short video that discusses your own opinions and experiences with the product or service. This will allow people to know who you are and create an emotional connection between them and what you offer.
12. Offer Tips
For using your products or services more effectively with videos about different ways customers can use that tell your customers why they should buy from you and not someone else, or how you're better than the competition in some way.
Create a video that demonstrates the problems that can arise if you don't buy your product or service, and then show how it will solve these issues once they're bought by demonstrating their use.
14. Rewards & Offers
Create a video about holiday offers or extensions of trials that might interest your prospect. Letting your prospect know about an offer in a personalized format is a great way of conveying the message.
15. New Product/Service Release Information
Create a B2B video that will explain things to people unaware of your product or service before it came out. This can also be done by making videos about new products you release so customers can understand what's been added.
Few More Important Things To Remember!
When creating a personalized video, there are a few things to keep in mind in order to ensure that the final product is both professional and effective. First, it is important to choose a theme that is appropriate for the intended audience. Also, remember to keep your video clear ad concise.
Most importantly, always end your videos with a big "Thank you" for watching the video message and invite your prospect to schedule a reply meeting at their convenient time via call for action.
Talk to us to use video personalization for sales engagement. Create your personalized video from anywhere and anytime.
So, stop wasting that valuable time of yours and book a demo with one of our founders today!