It's more important than ever to discover inventive methods to distinguish your product or service from the competition of marketers vying for your prospect's attention in today's fast-paced world.
Here’s the interesting part - video marketing can increase revenue for companies significantly since it helps you communicate your messages better to the audience.
Here are ten benefits of video marketing that will help you decide whether it's suitable for your brand.
What is Video Marketing?
Video marketing is one of the most effective ways of doing business. It not only captures attention but also helps you to make a good impression on high-value prospects.
As if that’s not enough, video marketing is an accessible way to share your message with millions of viewers over the internet. It is an inexpensive method that offers almost the same benefits as traditional advertising!
A video can easily be created on your device in under five minutes. Think about it - are you more likely to open up a text message or scroll through social videos from Facebook, or read a lengthy email?
If you've been sitting around wondering if making videos would help grow your business - now's the time!
Get started today with VideoForm for video personalization. If you still need more convincing, check the top 10 benefits of video marketing below.
Top 9 Video Marketing Benefits
1. Video Boosts Conversions and Sales
Videos may help you earn a lot of money. The addition of a product video on your landing page can boost conversions by 80%.
A compelling presenter in a video may significantly impact consumer behavior and cause someone to convert into a lead (or a lead to convert into a customer), as opposed to simply reading from the search results.
Video may also result in sales. According to research, 74 percent of customers who viewed an explainer-video about a product or service followed up and bought it. So start personalizing!
2. Your Audience is More Likely to Watch Your Video
If prospects come across an embedded video, they are more likely to click on it. This gives you one more opportunity to get your message out.
Videos are generally more prevalent than written content. To ensure that your marketing video reaches the intended audience, keep in mind who your target audience is during the whole process.
3. Video Goes Well With Your Email Marketing Campaign
You might have heard about email marketing, but what about video email marketing?
Using "video" in your subject line has been shown to improve open rates and reduce unsubscribe rates. Videos in email increases the click-through rate by 200-300 percent, which is incredible.
You can send videos in emails with an attractive call to action and thumbnail to capture the recipient's interest right away.
Furthermore, you may personalize your message by inserting the prospect's first name in the thumbnail picture and talking about their favorite activities or accomplishments throughout the video.
4. Rank Higher in Search
Videos can help enhance the position of your website in search engine results pages (SERPs).
The amount of time a person spends on your page after landing a Google search may impact how high you appear in the results. YouTube, the second largest search engine is the reason behind this.
Even though YouTube is the most popular social networking platform dedicated entirely to videos, this material is ideal for every search engine on the internet.
Search engines generally place video results on top since they provide a superior user experience. According to Moovly - you're 53 times more likely to appear first on Google if your website includes a video.
5. Video Builds Trust
Video builds trust because people develop an emotional connection with those who create the video. Instead of being bombarded by emails or cold calls, your prospect gets to see you face-to-face through video as you introduce yourself!
Short videos are essential to buyers. According to a recent survey, 90% of mobile video consumers appreciate product videos which lead to significant increase in revenue.
The more videos you have to educate and inform your clients, the stronger your foundation of trust will be. And it gets better - the opportunity to close deals increases as a result of customer confidence.
6. Bump Up Social Shares
According to HubSpot, if your business produces video content that the target audience enjoys, 83 percent of consumers would be willing to share it with their friends.
Create engaging videos to encourage social media sharing. Emotions aren't a direct ROI, but social interactions can boost traffic to your site and lead to even better outcomes.
7. Video Marketing Generates ROI
If you do it right, video with a great story can generate a tremendous ROI. And the best part is that video marketing strategy is worth the investment for many different reasons.
For about 52% of businesses, video marketing has yielded a higher return on investment (ROI) than any other form of marketing material.
In the new law of content, video has emerged as a coveted form of communication that surpasses all other forms of digital media - from text to chatbots and everything in between. Video generates the most engagement on social networks by a wide margin.
And it's a fantastic way to reach new audiences and convert them into customers because two-thirds of people prefer good quality content (videos) to reading text on a screen when they're learning about a product or service.
8. The Future of Video is Bright
As technology continues to evolve and expand, so does our usage of it.
That means more types of video content than ever before to pique people's interest and get them engaged with you and your business.
It's crucial to think about how videos may be utilized to make the most of them.
With VR, AR, and streaming services on the horizon, now is an excellent time to get started with video content and stay updated on the newest methods and best practices for distributing your message to average internet users.
9. Reach Decision Makers
Consumers actively seek out videos about the items and services that they are interested in. Videos inform customers and help form a long-term relationship with your target market, and has a better chance to influence buying choices.
Over 90% of marketers claim to have successfully converted leads simply by using videos on social media.
Furthermore, 59 percent of senior executives feel that if text and video are available on the same topic on the same webpage, they will view the video.
Ready to Introduce Video Marketing in Your Campaigns?
It's no secret that video is an increasingly powerful marketing tool. In an age of clickbait and increasing competition for attention, it's more important than ever to make sure your videos are grabbing viewers by eyeballs.
And what better way to do that than by speaking directly to them? That's where video personalization comes in.
If you are considering adding video marketing techniques to your own campaigns or want help creating one from scratch, sign up for a VideoForm today!