"How to" is the most searched phrase on google! Most questions searched on the search engine start with a "How to?"
Examples
"How to add a thumbnail to your video"
"How to add CTA to a video"
It's a known fact that people learn better when they see information presented visually.
If you're looking for an easy way to get your content in front of your audience or if you want to make an impression with your prospects, create a video tutorial or, popularly known as "How-to" videos.
You can upload the videos on YouTube or other video sharing sites, upload them directly to your website or blog, or even share in your emails with via VideoForm as part of your sales strategy to pitch and create awareness.
What is a "How-To" Video, aka Tutorial Video?
How-to videos are great instructional videos used by sales and marketing teams to showcase their products and services and anything related to the brand or company.
Simply put, it's a step-wise guide on how to do something with the help of visual elements, created into a video for better visual experience and even better understanding.
How-to videos can be used as training videos too and made into video series as a marketing strategy. They highlight the expertise of the video maker on a particular topic and hence have to be carefully made with all the right information.
It gets much easier to understand when things are simplified and explained with the help of video than text.
Hence, tutorial or how-to videos are popular and increasingly demanded, and marketers are using these types of videos to promote products and services.
Also Read: How to Create a Video Exit Intent Popup?
The Difference Between Explainer, Demo & "How-To" Videos!
The key difference between How-to, Demo & Explainer videos is that.
1. How-to Videos
How-to videos are mainly a step-wise tutorial on the process of doing something. As the name clearly states, these videos are focused on queries.
The search results for how-to videos are the most popular, and they might not focus on a product or a service.
These videos are mostly short, get over in under a minute, shared across social media channels, and emails. These videos do not contain any definitive intent, and they are, however, tutorial and educational.
Examples:
How to set up lighting for a video
How to make a kickass video blog
How to send a video email
2. Explainer Videos
Explainer videos have intent and describe a product or service, its purpose and how it works. Explainer videos are typically a minute longer and not very long.
Explainer videos are usually placed on the website's home page or shared across with prospects to explain how their service or products work.
Explainer videos are illustrative or animated videos and are focused on convincing the prospect driving their buying intent.
3. Demo Videos
Demo videos are crucial for a sales cycle as they explain in detail the product or service and how it works in a scenario and explain the in-depth features of the product or service.
Demo videos are shared with prospects or converted clients and are also displayed on the website's main pages of a company/brand. You can find a demo video mostly on the home page or product pages too.
Demo videos are used to pitch the bottom of the funnel prospects and have the potential to close deals.
Also Read: How To Collect Customer Testimonials (with VideoForm)
How to Create a “How-to" Video?
Here is your step-by-step guide to creating a "How-to" video
- Select a topic and focus on the style of delivery
- Write a solid script and follow the script.
- Get the equipment needed and the resources. If it's an animated video, use good software to create the visuals and edit.
- Record the video using good software like VideoForm, which allows you to capture your video, record screen and then lets you personalize the entire video
- Edit the video and add the sound effects
- Upload your video on VideoForm and share it directly with prospects or whoever you want.
VideoForm videos offer many added benefits that YouTube videos cannot. The key takeaway is that VideoForm gives a personalized experience when used for sales and marketing purposes, in particular, with CTAs, privacy settings, and analytics. It's a great way of sharing video content around.
Tips for Creating How-To Videos that Works
- Use captivating transitions, call to actions and animations to get viewers hooked on the content.
- Don't forget about sound effects - it's scientifically proven that we remember 10% of what we hear but 65% of what we see and hear together, so make sure whatever you do includes audio as well as visuals.
- Be creative with how you present the instructions in the video.
- Keep the video under a minute because people have less attention span. It's important that the beginning of your how-to video is very captivating. If the first few seconds are boring, it may cause people to exit out of the video, therefore lowering your views.
- Your how-to videos should be clear, concise, and helpful. Always make sure that the instructions are not too complicated because they may cause confusion or frustration for your viewers.
Example of Good "How-to" Videos
- How to Find Someone's Email Address (in Seconds)
2. How to use VideoForm's AI email writer:
Use VideoForm Platform to Keep Prospects Engaged and Educated!
You can make educational, instructional tutorial videos by using a simple webcam on your laptop, the phone camera or a screen recorder with VideoForm.
Make sure you have your content and storyboard ready, along with a script and have a solid delivery.
VideoForm is a video storytelling tool that's simple to use and integrates with many apps you use. It's easy to make a video and share it with your prospects.
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