Think about the last time you faced a big marketing challenge. Maybe you need to create a lot of content in a short period or design a bunch of graphics for a new campaign. If you're like most marketers, you probably feel overwhelmed and stressed out.
But what if there was an easier way? Believe it or not, some fabulous creative automation tools can make your life a lot easier and save you from production bottlenecks. This blog post will give you 12 reasons why you should start using them. Keep reading to learn more!
1. Save Time on Repetitive Tasks
By minimizing, customizing, and making it easier for your company, creative automation may help you reduce bottlenecks in the creative production process.
For example, suppose you're designing a social media campaign. In that case, you can use creative automation to create and test dozens of different ad versions, saving you valuable time in the design process.
Creative automation can also help you personalize your content for different audiences.
For instance, if you're creating a video for a new product launch, you can use a creative automation tool to customize the video for different demographics, interests, and even regions. Overall, you can save time on repetitive tasks and focus on more important aspects of your job.
2. Get More Clicks and Conversions
Creative automation may sound like an oxymoron, but it's a great way to get more clicks and conversions on your campaigns and emails. By using dynamic content and personalized images, you can capture people's attention and encourage them to take action.
When it comes to getting clicks and conversions, personalization is key. And there's no better way to personalize your campaigns and emails than with a personalized image.
Imagine sending a coffee cup with your brand logo and the message "Hey Suzy" to your list. The results would be excellent!
Not only would you see a boost in clicks and conversions, but you would also build a stronger relationship with your subscribers. So if you're looking for a surefire way to get more clicks and conversions, start using personalized images in your campaigns and emails.
3. Helps Maintain Brand Consistency
For example, you want to run a social media campaign centered around a new product launch. You'll need to develop creative content, hashtags, photos, and videos that accurately reflect your brand.
But you'll also need to optimize that content for each social media platform - and possibly even tailor it for different markets.
Trying to do all of that manually would be a nightmare. But with creative automation tools, you can easily maintain brand consistency across all your channels.
Whether you're posting on Instagram, Twitter, Facebook, or Snapchat, you can be confident that your content will reflect your brand's unique voice.
And suppose you need to make adjustments for different markets. In that case, creative automation can help with that, too - meaning you can focus on other essential aspects of your business without sacrificing brand consistency.
4. Be More Productive and Work on Multiple Projects
You're up against a deadline, and you have to complete the project. But there's a problem: you're also working on another project due soon. What do you do? If you're like most people, you'll try to juggle both projects and do a subpar job on both of them. However, there is a better way.
By automating the production process, you can free up your team to work on multiple projects simultaneously. This way, you can get more done in less time and keep your projects on schedule.
So next time you're feeling overwhelmed, remember that creative automation can help creative teams be more productive and work on multiple projects at the same time.
5. Stay Organized By Keeping Your Marketing Materials in One Place
Staying organized is key to any successful marketing campaign. After all, how can you expect to achieve your goals if you can't even find your materials? That's where a creative automation tool comes in handy where you can make minor variations to your digital content.
Keeping all your marketing materials in one place can save time and energy searching for what you need. Plus, you can be sure that nothing gets lost in the shuffle. So why not give yourself a break and let a creative automation tool work for you?
6. Create Content at Scale
There's no denying that creating content or brand templates takes time and effort. Whether writing articles, developing video assets, or designing infographics, the process can be both creative and labor-intensive.
However, there are ways to scale content production without breaking the bank. One way is to use creative automation. This approach relies on technology to streamline the content creation process through brand templates.
While it may not be possible to automate the content creation process that creative professionals create, using creative automation completely can help you do more with less. And when it comes to scaling content production, that can make all the difference.
7. Prevent Ad Fatigue
Ad fatigue is a common problem for businesses that rely on online advertising to reach their target audience. When potential customers see the same ad too many times, they become less likely to pay attention to it or take action.
However, there are ways to combat ad fatigue and keep your ads fresh with different design adaptations. One approach is to recycle your existing creatives.
For example, if you have a video ad, you can use different thumbnail images or create new ad variations with different footage and different channels.
You can also experiment with different messaging and call-to-action text at the right place or position. By constantly testing and tweaking your ads, you can avoid the pitfalls of ad fatigue and keep your campaigns fresh with a creative automation tool like Videoform.
8. Access to On-Demand Content Whenever You Need It
On-demand content is becoming more and more popular these days. We live in a world where we can order a pizza with the push of a button, so it's no surprise that people want to be able to get their content on-demand as well.
This is where creative process comes in. With creative automation, you can dynamically create content based on your clients' needs.
For example, let's say you have a client who needs an ad design for a new product they're launching. With creative automation, you can easily create high-quality ads about the product without doing any of the work for days or months yourself. This way, your clients can access on-demand content whenever they need it, and you can focus on other things.
9. Easy to Implement
Take, for example, the humble task of creating an introductory flier. One might spend hours laboriously designing each element by hand in the old days. But now, with the help of creative automation tools, the process is much simpler.
With just a few clicks, it's easy to select a template, add your text and images, and produce a professional-looking flier in minutes.
And if you need to make changes or update your flyers on the fly, creative automation tools make it easy to do so without starting from scratch each time. In short, creative automation is easy to implement and can save you a lot of time and effort.
10. Easier to Distribute Your Content
It's no secret that content is king. But what's the point of having great content if no one ever sees it? That's where creative automation comes in.
By using creative automation tools like VideoForm, you can easily distribute your content across multiple channels and ensure that it reaches your target audience.
And because these tools automate the process of sharing, you'll free up more time to focus on creating new and engaging content. So if you're looking for a way to get your content seen by more people, be sure to take advantage of creative automation.
11. No More Human Errors
Thanks to creative automation, errors are a thing of the past. You can now discuss plans, tweak designs, and solve issues right on the spot. No more waiting for feedback from collaborators or worrying about losing track of changes. With real-time remote collaboration, everyone is on the same page.
For example, imagine you're working on a design project with a team of people. With creative automation, you can all work on the same project simultaneously, from different locations. This means that you can avoid costly mistakes, save time, and get the job done faster.
12. Create Multiple Ad Variants
Ads are everywhere. They're on TV, on the radio, on social media, and even on the sides of buses. And as a business owner, you know that creating effective ads is essential to driving sales and growing your company.
But what you may not know is that with creative automation, you can easily create multiple ad variants, saving you time and money.
With creative automation, all you need is an example of the type of ad you want to create. The software will take care of the rest, creating variations of your ad that you can use to test which is most effective.
Are you convinced yet? If not, let us walk you through a few more of the benefits of creative automation on a call. Plus, automating simple tasks leaves you with more bandwidth to focus on strategy and creativity—two things crucial for any successful marketing campaign. Ready to see what creative automation can do for your business? Schedule a demo with our team today!