Customer loyalty is a huge priority for any business. It's the key to longevity and staying afloat in the competitive market. With so many options, it can be hard to keep customers engaged- let alone loyal. But what if there was an easy way?
What if you could use video content to build customer relationships? Video outreach has been proven time and again as one of the most effective ways to capture attention online, but did you know that personalized videos are even more powerful than their un-personalized counterparts?
This post will teach you how using personalization techniques like including your customer's name in the video or referencing real-life events they may have shared with you can help foster customer loyalty.
Let's understand some of the touchpoints to improve customer loyalty through personalized videos.
What is Customer Loyalty?
Customer loyalty is the level of dedication or commitment one feels for a particular brand, product, or service.
Generally speaking, customer loyalty occurs when customers can clearly identify with the company and its products. A customer must feel a personal connection to your business and get an impression of reliability supported by their experience with the company.
They need to believe that you'll do everything in your power to take care of them if they have a problem.
On an emotional level, this connection between customers and the brand helps compel them to purchase more from you rather than others.
Building a sense of "community" will help both new and experienced customers feel connected to the company, thus increasing customer loyalty. There are many methods to achieve this, but the new one is through video!
Video is a critical component of any marketing strategy, and there are always new ways to engage consumers with it. Let's explore how video content can be used to achieve your business goals with Videoform.
Why Use Marketing Videos to Build Customer Loyalty?
Marketing videos are used for generating leads that help expand your business, but you'd be surprised to know that it works for customer engagement as well.
Not only does this make the customer more likely to purchase from you, but it also creates a sense of excitement and anticipation that can turn into greater word-of-mouth referrals.
If you want to convince customers that your product or service is trustworthy, video content may be the key.
Videos have a powerful potential for engaging people and igniting emotions – which can lead to trust in what your company's doing. As a bonus, it could establish you as an authority figure within your industry!
Video also has great results, which can inform consumers about interesting topics like how something works, benefits they didn't know existed, etc.
This can build their confidence knowing that someone else trusts this brand enough to share valuable information.
Also Read: Video Email: The Ultimate Guide for Beginners
6 Ways to Increase Customer Loyalty With Personalized Videos
1. Introduce Yourself Personally With A Video Message
Introduce yourself to potential clients with a personalized video message. The importance of this cannot be overstated because it will make them feel more welcome and ensure that you are not just another number on their caller ID!
It's always tough to get people on board with your vision. But if you can make them laugh, they might just say yes!
With Videoform, you can create videos between 30 seconds and 1 minute long. An intro should be short enough, so viewers don't lose interest but not too short enough to make them feel like they didn't get their money's worth!
Start strong; introduce yourself within 5 - 10 seconds after starting the recording. This gives customers something interesting and help focus on the message you are going to lay out.
It is so important to introduce yourself personally with a new offer or a product update for customers.
Your voice, tone, and mannerisms are an integral part of your personal brand that should be treated as such! This way, you can keep the customers in the loop on what is happening with the brand, which builds customer loyalty.
2. Recognize & Reward Loyal Customers
Recognize your clients as a customer of the week or month. Someone who has really assisted you in growing your company. Use videos & post them on social media or in your email for better results.
To increase referral rates, create videos that offer a small discount or company swag. You can also generate loyalty programs for ongoing rewards and appreciation of customers.
An authentic customer story is a great way to promote your brand and build trust.
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3. Encourage Customers To Become Brand Ambassadors Via Referrals
Companies should be encouraging current customers to become brand ambassadors to make the most of their marketing budget. When a customer invests in your product or service and then promotes it among friends, they promote you!
Encouraging your customers to recommend your product or service is crucial for good marketing. Take advantage of in-person referrals to gain new followers organically.
If you have a customer loyalty program, this tactic could work wonders for amplifying word-of-mouth marketing efforts too!
The following are ways to integrate referral programs into your company's business model that can benefit long-term growth:
- Generate increased revenue through discounts/incentives when making a purchase. One individual secures benefits from both the original product and the newly purchased item based on the number of referrals to increase their quantity discount.
- Create press coverage by showcasing customers using or promoting a company's goods release them publicly.
4. Ask For Advice & Listen To It
The customer is always right. When someone has invested in your company's products and services, you are responsible for listening to them.
Ask for advice from the customer and consider it the next time that section of their experience comes up for review or improvement. Sometimes just listening can solve a problem that would have otherwise been overlooked, so don't be afraid to do so!
A business needs to remember that customers are the most important asset. If they complain, fix it - and tell them about what you did through a video with an illustration, so customers feel personally engaged with your brand!
5. Create Unique User Experiences For Each Customer
Good customer service means making sure your users have many ways to get in touch with you.
The best way to build customer loyalty is through live chat and social media channels.
Video chat is a great way to assist your customers as soon as they need it while they're browsing your site.
Customer service video chat tools and extensions are both affordable and useful and make things a lot easier on both sides of the equation for customers and representatives!
6. Use Automation To Scale
Videoform is a tool that can help you create personalized, shareable videos at scale. Choose from different templates or customize your own in minutes!
With Videoform's Zapier integration and automated workflow options for better results without coding - the future of video marketing just got here.
How To Use Videoform To Engage With Your Existing Customers?
Retaining customers is easy, but creating a great experience for them takes work. A customer with bad experiences won't come back to your brand no matter what you do.
So ensuring that their problems are dealt with appropriately through support or other avenues will create massive value, encouraging the customer to return in the future. Retention has better ROI than acquisition over time as well!
With Videoform, you can interact with customers via video at a scale. You can create forms to collect customer feedback or even design tutorials using the platform!
The whole process feels very personal for each of your customers and is also useful in data collection.
Now, with the help of Videoform, your chatbot can have a face too. You will elevate the whole user experience by giving visitors an option between video and audio responses.
All in All
Say goodbye to text messages & start using Videoform for your business communications.
You can create a memorable experience for your customers by sending them invitations to special occasions, special offers, and rewards via video messages to attract their attention.
For more information on how it works, please get in touch with us anytime at Videoform. Our team is ready to help you.
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