What's the last thing you want from a sales email you send?
Your prospects unsubscribing to your email! This is every salesperson's nightmare.
How are you going to stop that?
By sending out creative sales emails that start with a blast and continue the same flow keeping up with prospects interest, and end with a punch!
The small things right from subject lines, preheader text, salutations, body of email, and conclusion with call to action plays its part in making a kickass email that gets a whopping response from your prospects.
The Big Question!
But the biggest question is how to make it all into action?
We have an amazing "How to" series on making your email kickass and get more open rates; but in this blog post, let's specifically talk about "Signoff."
Closing is tricky. You can't sound too desperate or pushy, neither can you sound too boring. That's why we researched & compiled some tips and tricks to share a perfect ending with your prospects.
It's an art, and we are going to teach you how to master it.
Why Is Signoff Important?
You might ask what is the big deal about a signoff? The prospect will have already opened the email and read it. So how does it matter what the ending is, as long as we close with some degree of gratitude?
That's the biggest mistake you can make. Closing an email is as important as the rest of the email contents for many reasons:
- A promising sign off lets the prospect know that's the end of the message
- It encourages the prospect to take an action
- It creates a good final impression
- It clarifies the intentions
- It gives an opportunity to display contact information
- It opens up cross-selling & upselling opportunities
The Most Important Elements Of Email Sign Offs
1. Closing Salutations
Email etiquette dictates some rules on how to sound professional when sharing those emails with your prospects. Don’t you want real results for your efforts? A reply from your prospect might be the best reward.
So, it's imperative to end it with respect and appreciation of your prospects' time. Salutations come in handy in such an event. You can choose to go the traditional way of ending with "Sincerely", "Best Regards" or "Thank you for your time".
Adding an enthusiastic note, "Looking forward to your reply," might also come in handy, expressing your curiosity to work together. Whatever you choose to write, make sure you know your target market and target audience and end accordingly.
2. Call to Action
I would say this is the most important aspect of closing a sales email. You want your prospects to take action after they finish reading your email. If you can't make that process easy, then you are in a soup.
Most email clients/ service providers provide an option for call to action like a calendar meeting schedule or links to external web pages to register for a demo or sign up for a free trial.
Make it easy for your specific prospect to define their actions. For example, add a "Book a Demo" button or "Sign up for free trial" link and add a calendar to make setting up a meeting convenient.
3. Email Signatures
Are you ending your emails with a long signature, i.e., your full name, address, phone number & pin code?
It's boring! It's the most commonly used signature and might not say anything special about you.
Instead, try adding your first name, build credibility, and find an opportunity to sell via email signature. You can add a link to a blog that your prospect might find exciting or add some good press releases or articles about your brand. Add links to relevant resources your prospects appreciate.
You can use a signature to impress and it creates a greater upselling opportunity for you when used correctly.
You can also use your social media channel links, LinkedIn profile link to connect with prospects outside of email and continue the conversation.
Closing Salutation Tones You Can Use To Close An Email
1. Humble Gratitude
Showing gratitude takes you a long way. So, use the age-old technique of being humble and showing gratitude in closing your emails and gain some brownie points.
Here are some phrases you can use:
- "Thank you for your time."
- "Thank you for giving me this opportunity."
- "Thank you for your consideration."
- "Thanking you,"
- "Ever grateful."
2. Casual Greetings
Keeping it semi-professional and casual is also a great way to build credibility in the business world. It makes you sound human and adds personality to your closing line.
Some examples of casual greetings are:
- "Yours truly"
- "Have a great weekend."
- "Have a good day."
- "More power to you."
- "Sending good vibes."
- "Best wishes"
- "Warm regards"
- "See you around."
3. Professional Salutations
Although business communications and sales communications are changing with time and becoming more casual, You have to always identify your audience and address them accordingly. You are the right person to know your prospect's pulse.
Some of your prospects might appreciate the conventional mode of closing a sales email with much respectful, professional signoff. You can choose to pick from the below if such a need arises.
- "Kind regards"
We talked about how your signoff can lead to an action for your prospects. In addition to the call to action, if you can add your enthusiasm in words in your signature, it will benefit your sales greatly.
Anticipatory endings have the power of showing your prospects that you are keenly looking forward to their deal and it means and matters to you!
- "Hoping to hear from you."
- "Looking forward to our meeting."
- "Looking forward to working together."
- "Excited about the opportunity"
- "Eager to collaborate."
5. End With a Question?
You can also send your email with a question to add value to your call to action. Use your better judgment before being experimental with such closings.
- "Are you free for a quick call"
- "Will (day of the week) work for you to set up a meeting."
- "Can I follow up with you in 2 days?"
- "How does (day of the week) sound for a meeting?"
- "Is Tuesday the right time to connect back?"
- "Can you connect me to the right person to talk further if you are busy?"
10 Examples You Can Pick Right Away And Use In Your Sales Email Templates
- If you're feeling a little cheeky, try ending your email with something like this. "I hope you enjoyed reading my emails as much as I loved writing them." This could make subscribers laugh or feel less bad about unsubscribing from future messages.
- If you want to be more serious but still want to lighten the mood, try ending your email with "I hope you enjoy receiving future emails from me."
- If sales are more of a priority and you're feeling confident in the content that was sent, end the email by saying what will happen if they don't buy anything now. For example, "If you would like to buy ________ now, click the button below."
- If sales are more of a priority and subscribers don't have any purchases in their cart at the moment, end your email with "Please check out our latest products" or something similar.
- For those who want to keep it short-and-sweet, end your email with a simple "Thank you and have a great day!"
- At the bottom of every sales-related message typically where prospects find call to action, add something like "If you would like more information about this product or any other items in our catalog, please contact us at ___________".
- A great way to get your prospects excited about sales is by asking for feedback first! Send them the email and then say, "Is there anything you would like us to carry?" These types of questions make prospects feel valued, which can only lead to more sales in the long run.
- Another option for sales-related emails is to use statements such as "we're happy to answer any questions" or something similar so that prospects feel more comfortable taking action or purchasing things in future messages.
- If sales is more of a priority but prospects haven't taken any action yet, say, "Thank you for considering _______." These types of sign offs can make prospects feel appreciated.
- If sales are not a priority in your email, try ending with something along the lines of
- "Thank you for reading"
- "I hope that your day goes well"
Always end sales-related emails with "Please let me know if you have any questions" so that prospects can get back to you with their questions (if any!).
For those who would like their email to be as personalized as possible, include a compliment about the prospect to end on a positive note.
Use Videoform to interact with prospects in a more personal manner. It's better than sending text-only messages that are simply discarded.
Sign up for a free trial of VideoForm and see whether it meets your sales needs when you're ready for a makeover.