Internal communication is a vital part of any company.
It's important to use the right channel for the message, so let's start there! One way to convey an idea or request is through video - this is because people are naturally drawn to visuals.
Use videos as part of your internal communications strategy by introducing new policies, explaining changes in benefits, or highlighting stories about your staff members' accomplishments.
In this blog post, we're going to share some tips and the best option for internal communication using videos. These will help to boost your productivity and save time!
What Is Internal Communication Video For Sales Teams?
Internal video's message is a vital part of any business. It is an excellent way to communicate your message with the entire company in one go. In addition, Right videos are much more engaging than text messages or emails alone!
Nowadays, internal video communication has become more engaging than text emails. Videos can show so much detail in a short amount of time. It can actually build a sense of trust between sales managers and their teams.
VideoForm is a B2B SaaS tool that helps you create personalized internal communication videos and share them with your teams.
This powerful tool is integrated with many email services platforms like Gmail, Hubspot, Outlook, Salesforce, LinkedIn, etc.
How Can Video Help Your Teams Stay Connected?
Video has come a long way since it was for entertainment. With companies realizing how effective video is in interpersonal communication. There are now more ways than ever before to use this technology.
Video can be an excellent resource to stay connected with your teams. The video message can connect even if your employees are working from different locations.
Top Ideas For Internal Communication Using Videos
1. The Introduction Video
Whether it's a start-up, agency, or multinational corporation, internal communications play a critical role in the success of any company. Employees want to feel like they're empowered and engaged.
They want to know that their contributions are valued and ideas welcomed. Leaders want employees who feel engaged and empowered, not resentful or irritated due to lack of communication needs being met at the workplace.
This is why internal communication is very important for any company. It provides employees with the necessary knowledge to work more synergistically and be better informed of changes happening within the business. This video is also useful to new hires.
2. Company Culture Videos
"Company culture video" is a video that captures the company's values and atmosphere.
People who have a positive work culture strive to be creative, learn from failure, speak up if they know something that could help, and hold themselves accountable for their project outcomes.
They also tend to do well with team-building exercises as these can help them establish relationships with those around them.
These videos show employees what it looks like when they go above and beyond their day jobs. Videos can make work fun while still upholding the values of your company as well.
3. Internship Orientation Video
An internship orientation video is a brief video designed specifically to orient interns in a particular field to help them succeed.
This orientation usually includes advice about what students can do before, during, and after their internships and the types of connections that will be helpful for success in the industry.
It can also include information on company culture and "best practices," such as what interviewers look for or hierarchy within an organization. This type of video can be conducted by current employees or recruiters who specialize in internships.
4. The Company Update Video
A company update video is a short, informal video that provides an overview of recent events or developments for a business.
Many companies are starting to use the strategy of creating "company updates" because it helps answer any questions about how their company is doing.
Apart from keeping employees up-to-date with the latest news, they also provide any information an investor might need to know about the company's progress.
5. Sales Meeting Orientation Videos
Sales meeting orientation videos are designed to prepare new salesmen for the realities of how to survive in what can be a competitive industry. These videos are specifically made for entry-level salespeople who have no experience in this field.
These videos introduce new sales reps to the company. It provides them an overview of how to close deals. It also offers tips on other topics like presentation skills.
6. Recruitment Video
Recruitment videos is a video used as recruitment or advertising tool. The organization that hires produces them for an employee, student, or other job applicants.
The videos either show potential employees what it would be like to work at the company or give information about the company and its opportunities for employees.
Recruitment video is the best tool if you're looking for an effective way to get your message across to your teams. It's a great investment. Videos help bring in more qualified job seekers and save time.
7. Onboarding Video
When you start a new job, the process of getting to know your new colleagues, navigating the formalities of all your company procedures, and working out how to use everything in your office can be daunting.
An onboarding video is a short introductory video that shows new employees what they need to do when starting their job at the company.
How To Create A Good Script For Internal Communication Video?
A good script ensures that your message is communicated clearly. It also allows you to cover all aspects of the topic, and it will help keep you on track when presenting. In addition, you'll have something to refer to if needed - which can be very helpful during any live broadcast.
What Should You Include In The Script?
Please include a brief introduction that tells people what this is all about and who it's aimed at. It might be as simple as "Hey everyone!" Include your main message or goal - make sure to keep it concise. You may want to break some of the points down into sub-points.
It is also where you'll want to share a call-to-action, making sure it's something that will motivate people to take action!
How Should Your Tone Be?
It depends on the audience and the goal of video. For example, if you're sharing an update on new hires, it might make sense to come across as more upbeat and welcoming.
If you're sharing a message about an upcoming company-wide conference. Then your tone could be slightly different - perhaps more formal or celebratory.
Best practices to make a note of. These points are a great addition to your work
- What is the timeline?
- What are your objectives and goals for this video?
- Who will be watching it, and what do they need from you?
- Consider including a Q&A session at the end.
- Do you want to make people feel excited about coming to work tomorrow?
- Do you want them to feel challenged and motivated for the future, or do you need to be more informative?
- Consider your audience when answering questions
- Don't forget to include your specific call to action.
- Don't talk too fast! Slowing down will help you get your message across, make it easier for your sales team to take in the information.
- Avoid misunderstanding or skipping over anything important.
Why Is Video Content More Engaging Than Text Email?
- Video emails also allow the receiver to relay important announcements. If they miss any information, there's a chance that it can be replayed in a video email for their second viewing pleasure!
- Video has been proven time and again to increase engagement rates when compared with text only.
- A recent study found that recipients of digital videos were three times more likely to watch the entire video and twice as likely to take any action after viewing.
- Video production can be very tricky but at the same time more efficient. Because to get a good video you need to invest in a few basic tools like webcam, mic, proper lighting, laptop or mobile. A little investment can make your video more engaged.
What Are The Advantages Of Internal Communication Videos For B2B Sales Teams?
Internal communication videos can be used to educate and engage employees. A video that is well-made, relevant, and targeted at the right audience will increase engagement. This, in turn, leads to increased productivity.
What's more, these videos can be used for training purposes on any subject, not B2B sales. Internal communication videos are a low-cost way of engaging employees. In addition, they increase the likelihood that they will perform better as well.
Videos created specifically for internal use compel users to watch them all the way through. Because curiosity is heightened by content tailored only for your workforce.
You can straight away pre-record your video message and play it in your conference room with your teams for an important announcement.
Tips For Creating A Successful Internal Communication Video
Internal Communication Videos are one of the most powerful and cost-effective tools you can use to reach your employees. They must be both engaging and informative to keep viewers engaged with what's happening on screen. With a little preparation, you're sure to make an excellent video!
1. Keep Your Messages Short And To The Point
If you have a lot of information to get across, keep it manageable by breaking up the content into sections instead of cramming everything in at once. It will help clarify both those receiving or viewing and the people responsible for producing them.
2. Make Sure Your Messages Are Clear
The point of a internal communication video is to give information, and it can be frustrating when that information isn't understandable or doesn't make sense.
Keep the message concise and always ask yourself whether someone who didn't know anything about the topic beforehand would still understand what you're talking about.
3. Be Careful With Acronyms
Acronyms are extremely popular and may be necessary to understand what you're talking about, but only use them if your audience is in the know. If not, it will just make things more difficult for everyone involved and create an unnecessary obstacle.
4. Be Creative
The power of video is that you can use animation, music, and other tools to make your message more compelling. You don't want the person viewing it to be bored or unable to pay attention! So take advantage of all available resources to create something worth watching.
The Do's & Don'ts
1. Begin By Using A Script Or Storyboard For Pacing And content flow
Avoid having one person ramble while another person is trying to tell their story. This can cause one person's message to get lost or make others feel like they're talking too much.
2. Make Sure There Are Subtitles For Non-English Speakers
People can understand everything being said in the video. If someone can't understand what is being said, they might not fully grasp the message you are trying to communicate, and it will be less likely that they'll take action on your request.
3. Bring In Different Perspectives
It would help if you interviewed multiple participants of your company so that the message comes across as more inclusive and less one-sided. People will not be engaged or feel like they're part of a team if it is one sided.
All in all, you can use Videoform to create a great internal communication video and impress your team.