When it comes to video content for your business, you want the person on camera to look as confident and at ease as possible. Here are 10 tips so that they can feel this way:
Make sure there is plenty of natural light coming in from a window or open door
Speak directly into the lens instead of being too far away
Sit up straight :)
Smile a lot
Look directly at the camera
Give an opening introduction like "Hi! Today I'm going to be talking about Xyz"
How Can You Conquer The Dreaded Camera Shyness?
The first time you talk to a camera might feel like an awkward and nerve-wracking experience. But, then, from keeping your eyes on the lens instead of the person or forgetting to turn off the mic - things happen!
Even expert YouTubers and seasoned hosts who have honed their skills over the years make mistakes in front of a video camera.
Videoform’s video email is a perfect example of this. It creates engaging sales and marketing content that resonates with customers. Whether you want to send a prospecting email, answer a prospect's question, add how-to tutorials on your knowledge base, it is a building block.
VideoForm is an intuitive and powerful tool for all skill levels! And with detailed analytics, you can see what works best in different sales, marketing, and customer service areas.
10 Tips That Help You Feel Comfortable In Front Of A Video Camera
1. Find What You're Good At
The best way to find that sweet spot is by starting before you even start filming.
Get creative with your camera! Take a playful selfie video, or experiment in black and white film style for vintage effects. Once filmed, take the time to edit it together into a cohesive story from beginning to end.
2. Getting Over The Feeling Of Uncomfortableness
Getting over the feeling of being uncomfortable is a common problem for many people. There are three main types:
Camera shyness, public speaking anxiety and stage fright. A sales video recording can combine all these things into one to show what you look like as well as your voice through a microphone.
You can also show how it looks from behind-the-scenes which makes other people feel more comfortable watching because they will see that no matter their flaws or insecurities; there really isn't anything too bad going on with those who do this type of work every day.
3. Gestures Can Boost Your Confidence
Famously, people know the power of a handshake. But did you know that just by using hand gestures they can feel confident in themselves?
Gestures are an excellent way to show confidence while speaking and as well as supplementing your words with natural enthusiasm!
The key is using them naturally without overusing them because it might confuse you if you are new at sales video recording and simultaneously trying to remember the next line of dialogue.
4. Writeup Your Message Before The Shoot
It's much less scary filming yourself if you know what your message is. So when preparing for this, take a little time before the shoot and come up with what points are most important for you. You will have a much easier time scripting or directing your talk since you'll know exactly what parts of the speech to focus on.
5. Choosing Comfortable And Apt Outfits
Think about what kind of message your presentation or your sales video is trying to convey. For example, if you’re presenting a business analysis, dress like someone speaking in front of that audience- which may mean wearing suits and dresses.
For everyday scenarios with friends or family members, though, it might not always make sense to wear the same clothes as giving presentations for work purposes!
So get creative: choose outfits that represent an even more authentic version of yourself while still staying true to the situation at hand.
6. Improve The Ability To Speak
When it comes to public speaking, some sales people will say that your most important asset is the ability to speak well. This may be true, but what about those who are trying their best and can't seem to get things flowing?
To be an effective salesperson, it's important to know how to speak in front of a video camera. There are many ways you can improve this ability: You could start by practicing your speech with family and friends who may not mind if they see the footage again.
It also helps for members on your team to film each other so everyone feels more comfortable speaking before their peers while being watched by themselves!
7. How To Handle Mistakes
One of the most common fears people have when they start making sales videos is handling mistakes, but it's important not to let them get you down. When you make small mistakes like tripping over a word or two in a speech, there are some great benefits.
It makes your footage seem more human and endearing because nobody likes perfection all the time!
These minor errors also lend authenticity to what you're saying--it proves that this happened as opposed to something fabricated by someone else (ahem). So don't be afraid; if anything, these tiny flaws may give your work an edge!
8. Don’t Be Afraid To Use Filler Words
Fillers are those pesky little words that take the place of moments when you're not talking, like "umm", "ah", or more clearly...silence.
I use fillers because silence is uncomfortable for me, and it's challenging to think about what else to say during these gaps in conversation.
To eliminate this bad habit, though, you need to understand just how beneficial well-timed pauses can be! A strategic pause will give a momentary break where your viewers have time to process everything you've said so far.
You can start by practicing out loud to highlight your fillers. Practice saying the word “pause” out loud whenever you anticipate a filler while speaking, and after a while, replace that with an actual pause.
In those moments of silence, compose yourself again before continuing in your speech so as not to make it seem like you are looking for what comes next or stumbling over words mid-sentence
9. Practicing To Look At The Camera Lens
This can be a challenge. To make it easier, take an image of your favorite person and place them behind the focal point in front of you and talk directly to that person as if they are sitting there with you! This will help center your eyes on one spot instead of moving away from the camera.
This technique is perfect for sales people who are guilty of fumbling while talking and looking away and when they don't know what to say next. Now you can keep up with conversation/ recording video without feeling like you're holding it together by sheer will power alone.
10. Practice A Couple Of Times Before Sending Your Video
With video prospecting, you can reach out and engage with prospects right from your computer. But before getting started, you need to practice multiple videos so that when a call comes in, all goes well!
The last thing you want is for people who are your potential prospects to become camera phobic on your calls because they think their backgrounds don't look professional enough.
That won't happen if you prepare yourself first by practicing at least 3-4 different scripts beforehand, of course, keeping note of the requirements too!
Video prospecting can be an art form as long as one adequately prepares themselves ahead of time while also understanding how vital having good script writing skills are.
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