A powerful customer testimonial page is a must-have feature on every excellent website.
It's made up of compelling quotations from current customers that make a product or service appear to be fantastic; anyone would be impressed.
But have you ever seen a page with video testimonials? Well, now you can collect simple video testimonials from your customers with VideoForm.
It's one of the most powerful tools in any marketer's arsenal because it can quickly and effectively convey authenticity to potential customers.
When done right, you'll not only improve your conversion rates but also make more money for yourself and your company.
Let's dive in to find out how to collect customer video testimonials in the right way!
What is a Video Testimonial?
"Video testimonial" is the term for a video in which a customer explains to a company's customers, prospects, and investors about their experience with a product or service.
Actions speak louder than words. Prospects learn best from other people, not marketers - studies have shown that word of mouth has twice the efficacy of traditional advertising.
Video testimonials are ideal for bringing this to your marketing campaign and promoting your products without interference.
They promote great customer experiences and give people more confidence when they go online to buy or use the product or service.
Video testimonials offer several tangible advantages over the written word:
- The emotional impact is stronger
- They're typically longer than a testimonial
- Words can't truly describe emotions
These powerful clips have been proven time and again as being among the most effective ways for brands to enhance their credibility with consumers through compelling storytelling - which also taps into Americans' natural desire for this type of connection.
Here is an example:
Steps To Collect Video Testimonials From Customers
With VideoForm, you may quickly generate client testimonials in a few simple steps:
1. From the Home page, click on 'Start Recording' to record a new video.
2. You will have a 3-second countdown to record your video.
3. Record / Upload your video for your customers to view.
4. Click on “Continue to Add Your Response” to save the video and go to the next step.
5. In the next step you can edit the CTA type you want to add for your VideoForm.
( By default, the Video / Audio / Text CTA type will be selected )
6. Click on "Change CTA" to alter the CTA and label, or simply make any adjustments you want. Only "Video testimony' is fine if you need video responses.
7. You can now share your VideoForm with your customers to collect testimonials.
Top 5 Benefits of Video Testimonials
A few of the well-known benefits from including a video testimonial in your website includes:
1. Increased Reach
As videos get shared and distributed across social networks, more and more viewers will see your company's message.
Video testimonials are far more interesting and distinctive than sales pitches, attracting potential consumers' attention.
If a prospect has never heard of your product before, you may effectively set yourself apart from the competition by delivering your pitch in the form of a video rather than simply text.
2. Enhanced Customer Understanding
Video testimonials help people envision themselves benefiting from your products or services. Other potential customers often trust this personal experience better than any other form of marketing.
A testimonial in writing lacks the subtleties of tone and facial expression that give meaning to a message, while a video captures it all.
This gives the video more authenticity, which aids in your ability to establish an emotional bond with your audience.
3. Solid Proof
Receiving a video testimonial from a customer is the easiest way to add credibility because it puts your brand in context.
It also demonstrates that customers are willing to share positive feedback for you not because they were compensated but because they believe in what you offer!
4. Builds Trust
In today's fast-paced digital world, people hesitate to believe what they only read on paper or from a website.
Videos allow people who may not know you or your program to get an up-close and personal look into the lives of your clients. First-person videos make them feel more connected.
5. Humanizes the Brand
Video testimonials are an excellent way to humanize your brand by putting a face to your product. You can assist potential clients believe that they, too, may benefit from your product or service by displaying one of their peers who has benefited from it.
Video testimonial is a great way to build credibility and trust with prospects. Collecting customer testimonials this way shows that you care about what they have to say and provides social proof for other prospects on how good your company is.
Instead of just collecting word testimonials, why don't you start collecting video testimonials? You can do this by signing up for a VideoForm!