Over 60% of hiring managers will watch a video resume before they even read a cover letter! This means it's more important than ever to have an engaging video interview.

First, a little background: Video is one of today's most popular social media formats, and there are many reasons why it can work well for businesses in their recruitment process.

A good interview video is a powerful tool for showcasing your company culture. It can also be a great way to get prospects interested in joining your team, but it's important to take the time and effort to make sure that you're making an engaging video.

Here are some tips on how to create a good interview video!

What is an Interview Video?

A video interview is a process where the job interviews are conducted remotely at the comfort of home using video technology like Video Recruitment Software to Pre-Screen Candidates. Communication is exchanged using video as a medium.

Video interviews are an excellent way to be seen as a legitimate candidate. This process has grown rapidly in popularity because it's much easier than meeting someone face-to-face.

Interview Videos

The use of video technology eliminates language barriers that can sometimes arise between employer and employee when conducting traditional job interviews--especially if you're interviewing abroad or across different time zones!

You'll also have access to your interviewers' facial expressions, which give off invaluable information about what kind of responses they may provide during the course thereof.

Their body language/movements will let you know how engaged your visual representation is with each question posed by either party involved.

6 Benefits of Interview Videos

1. Saves Time During the Screening Process

On paper, it can be difficult to know whether a candidate will fit your company's culture, which adds an element of risk rather than confidence in your hiring decisions.

Screening Process

Using a video interview, you save time and money during the screening process and get a better idea of how suitable a candidate is for the role. It's all about the candidate's experience.

2. Cuts Through the Clutter

Interviewing potential candidates can be difficult. You are likely to have plenty of applicants for your job vacancies, but getting through them all can take up much time.

Potential Candidates

Video interviews help you quickly narrow down the number of applications you have read by simply cutting out any that aren't suitable.

There is no need to read through reams of paper or look at several sets of interview notes when you can use a short video clip to see if the applicant is suitable.

3. Better Judgement

Interviews can be expensive and time-consuming for both employers and applicants. Video interviews increase the chances that the right person will be chosen for the job while saving time and money in the process.

Better Judgement

Video interviews could also reduce issues with discrimination based on physical appearance by removing names and judging candidates purely on their qualifications.

Video enables you to see candidates in a professional environment, giving you a live perspective of how they perform. You can assess the candidates both by the way that they present themselves and what they have to say.

Also Read: How To Collect Customer Testimonials with VideoForm

4. In-Depth View on Applicants

You can gain a more in-depth view of your applicants than interviewing them face-to-face, and you would likely be able to see their opinion of themselves and how confident they are.

This adds an extra layer of insight into their personality as well as their suitability for the role. You could also gain insights into how they may fit in with the rest of your team.

5. Fewer Nerves & Distractions

There is no need to deal with nerves or distractions when using video interviews, which helps you to make objective hiring decisions based on the candidate's personality and suitability for the role rather than potential issues like 'stage fright'.

Fewer Distractions

This also means that candidates won't need to take time out of their schedules to attend an interview.

6. Cost-Effective

Video interviews also save you the costs associated with travel and accommodation and remove any mistakes in your written hiring decisions, such as misreading handwriting or misinterpreting descriptions.

They additionally spare both parties from the awkwardness that can be present in face-to-face conversations.

Some experts say that video interviewing also reduces the risk of discrimination because you cannot tell a candidate's gender, age, or ethnicity just by looking at them.

Also Read: How To Share Videos Securely With Videoform

How To Implement Video Interviews?

Implement Video Interviews

Since most video interview platforms are web-based, they do not require applicants to download any software or have special knowledge of the system to complete an interview.

This means that they are likely to be more accessible for people who wouldn't otherwise be able to conduct a video-based interview, reducing problems with accessibility.

Other Key Considerations Include

A well-designed platform like Videoform will make it easy for applicants to create videos for their interviews, as well as answer questions from recruiters.

It should provide a natural way of communicating between candidates and recruiters without feeling any disconnect.

It's also important that your platform is easy to access and free from any technical problems.

While you don't need to worry about accessibility as with other video interview solutions, it's still a good idea to ask candidates what they think of your platform before starting the interview.

Videoform is a new web-based asynchronous video platform that allows recruiters and potential candidates to share videos and makes the whole conducting video interview process easier using minimal equipment, as simple as your smartphone.

With Videoform, you do not need to worry about too many technical things.

A Glimpse of What Interview Video Software Should Offer

Before you get on to that final call, an initial screening of the candidate is very important.

Let your potential candidates answer the interview questions with video to know your candidates better before you get on that call to save time and effort.

Make sure that your video software has integrations with most of the apps you regularly use. Like emails, social media networking platforms like LinkedIn.


1. Analyze Your Candidates with the Least Effort

Make sure you give your candidates very prompt questions. Give them a 5-minute video questionnaire.

You might use a video to deliver the questionnaire, so you are breaking the ice first and encouraging your candidates to use video as a medium effectively.

This way, you are making your videos personal & enhancing your candidate's interview experience.

With a clear video, you will see their personality in action and analyze their verbal cues better.

Screen through video CVs faster by making quicker hiring decisions to reduce the cost and effort spent on the hiring process. A better video tool will enable you to achieve all these aspects by making it a quicker & effective process.

2. Save Hours Every Week on Filtering Right Candidates

With more and more people applying for jobs every day, the hiring process is getting challenging, and finding the right candidate is even harder for recruiters and managers.

A video pitch lets you cut through the clutter and helps you with faster decision-making. A video pitch is very effective. So should the tool you are using for these video interviews.

Ensure your tool has CTA's for faster response rate and analytics to see if your candidates have opened your video email and watched it fully.

This shows the initial interest of your candidates.

What to Wear for a Video Interview

Professional Attire for Video Interview
  • Professional attire, semi-professional attire should be preferred for a video interview. Remember to be comfortable in whatever you wear.
  • Be mindful of your surroundings and try to compliment and co-ordinate with them. Don't go too bright or tacky.
  • Don't overdo your make-up for an interview. Always remember, simple is key.
  • Remove any distracting elements in your background and record yourself with confidence in whatever you wear.

Video Interview Best practices

Body language is important when recording a video interview. But before anything, make sure you have a good internet connection and the room you are recording is well lit and bright. Here are a few tips:

  1. Record in a natural light source as much as possible
  2. Eye contact: make sure you look into your camera for better eye contact
  3. Sit up straight and don't scooch over
  4. Lean into the camera but don't get too close to your screen. Maintain good distance.
  5. Limits your gestures. Don't over animate with your hands
  6. Facial expressions are key. So, practice in front of a mirror before you record.
  7. Smile genuinely

Interview videos are a great way to get your message out there, but it can be difficult to produce.

It’s important that you remember the above steps when making an interview video because it will make all of the difference in how professional you look.

Have any questions? Reach out to us!