Customer experience is at the forefront of brand loyalty. The more your brand engages customers, the more likely they are to continue trusting your products and services for their requirements. Most businesses stop with the usual onboarding emails, gift vouchers and loyalty programs. If you’re a business that’s looking to stand out from the crowd, you need to take customer engagement a notch further. That’s where VideoForm can help.
VideoForm is an easy-to-use platform that helps you create mesmerising interactive videos in a matter of seconds. VideoForm can be used to create interactive content for all sorts of marketing and sales use cases - Video sales emails, testimonials, lead qualification, video recruitment and a whole lot more.
But today, we’re going to be focussing on what this platform can do for you in customer engagement.
Let’s get started.
Why is Customer Engagement Important?
Customer Engagement is the brand’s interaction with its audience. It is a way of keeping your brand relevant to your customers. At the same time, it is an avenue of listening to your customers, involving them in your marketing efforts and bringing them closer to your brand.
While there are several reasons you should be valuing customer engagement, it all comes down to three basic points:
1. Your Customers Always Have Other Choices
There are so many brands out there offering products and services similar to yours, it’s a no brainer that at some point the customer is going to change their preference. That is unless, you give them a reason to continue using your brand. That’s where customer engagement can help. When you engage your customers and treat them like the heroes that they are, you create a customer experience that is bound to hold customers loyal to your brand. Of course, customer engagement is not an alternative for bad products and services but it most certainly assures the consumers that you care.
2. They Become Your Advocates
Nothing can beat the efficiency of word of mouth. A happy customer can turn into an advocate for your brand and bring more prospects to your business. But the bad news is that the same customer can be your biggest foe if his expectations of your product or service are not met. That is why it is crucial to address their experience and work towards resolving them. One can do this effectively through customer engagement.
3. It Helps You Retain Your Customers
Retaining your existing base of customers is the pulse of your business. The effects of the ongoing pandemic is a harsh reminder of the fact.
Firstly, retaining and re-engaging existing customers is a lot easier than acquiring new ones. The probability of selling to an existing customer is 60 – 70%, whilst the probability of selling to a new prospect is just 5-20%. It is also very cost-effective in the long run.
Secondly, happy, repeating customers provide reliable social proof for your brand to gain a positive reputation in the market.
How Can VideoForm Help with Customer Engagement?
VideoForm can be used to create interactive videos that help you engage customers in several ways. Here are the 5 best ways of keeping your customers engaged and satisfied.
1. Bring Interaction to Your Video Strategy
Videos work brilliantly in any marketing funnel. This is because of their undeniable capabilities of engaging the viewer. Besides being engaging pieces of content, they are very easily consumable and entertaining. Understanding this strategy is thus a no brainer for marketers. However, the market is flooded with video content, making it incredibly easy for your content to get lost in the crowd.
With VideoForm, you can make your video strategy the most scintillating one. The tool lets you create a strong human connection with your audience through interactive marketing. You can leverage the power of interactive elements and let your audience take over the flow of the video.
2. Start One-on-One Conversations With the Customer at Scale
Linear video is all about visualizing your message to make it easier for the audience to understand it. However, it is a one-way medium, meaning your audience can only receive information from the video, and that’s it. There is no scope for having a conversation, merely a one-way lecture. That’s what VideForm is out to change. VideoForm allows you to create interactive video content that doesn’t just stop at letting audiences react to your message, it allows you to hold entire conversations at scale. With the video response feature, viewers can respond to your VideoForm with a video message, starting a VideoForm conversation that you can personally respond via another video response. This opens up opportunities to form deeper connections with your audience and connect with each one of them individually, at scale.
3. A New Level Of Branding
Branding is vital to boosting customer recognition for your business and drawing their loyalty toward your products and services. Consumers tend to predict the quality of your product or service based on the quality of your branding. 81% of consumers said that they need to be able to trust the brand to buy from them. VideoForm lets you take your branding strategy to a whole new level.
With VideoForm Team, you can add your brand’s logo to your VideoForms, as well as create a custom link to share with your audience. With such extensive branding, you can set yourself apart and above your competitors.
4. Hand Over Control To The Customers
Remember the iconic quotation “Tell Me and I Forget; Teach Me and I May Remember; Involve Me and I Learn” by Benjamin Franklin. The same stands true for consumers. By giving them the control of what they watch, you make a great cognitive impression on the viewers. This helps them remember you better and in turn, creates a sense of customer loyalty towards your brand. This type of active viewership works exceptionally well even when the lead is still cold.
5. Build Immersive Storylines
People no longer associate with products and services. They associate with brands and stories. Immersive storytelling is an excellent and effective way to share your brand’s story. This technique of storytelling works like magic on customers as they get to feel the product or service virtually leaving a memorable impression on the viewer. Currently, not many brands make immersive videos. This is because most of the software is hard to use. On the contrary, VideoForm lets you create such videos with very little effort. Its simple interface lets you create immersive VideoForms on the fly.
VideoForm is a unique product that helps you layer your marketing and sales strategy beautifully. It lets you build interactive video chatbots, acts as a lead generation and qualification tool, create interactive demo videos, collect customer feedback and helps you get clients to record video testimonials - all on one platform.
You record yourself talking to the customer, guiding them across the various interactions, creating a more personal, one-to-one experience.
Check out VideoForm Free today.