The balance between productivity and presence is hard to master in business. For centuries, people thought that productivity increased when people worked on different things and were managed in a way where they had some independence.
But we have now found that this doesn't help productivity much, according to the OECD productivity report. There has been an increase in pain and loss of identity in workplaces.
In our rapidly evolving world, constant technological changes impact the way we live and work. One of the most recent changes that are quickly gaining traction is hyper-personalization.
There has been a lot of talk about employee experience, especially regarding data and technology. However, people often forget the need to focus on the underlying reasons why experience is important. This is where hyper-personalization comes in.
Hyper-personalization is the next big thing for employee experience. Employers need to understand what it is and how to use it to create a more engaging workplace for employees.
So, what is hyper-personalization, and why should employers care? Keep reading to find out!
What is Hyper-Personalization, and Why Should Employers Care About it?
Hyper-personalization is creating personalized experiences for customers based on their individual needs and preferences. This could include providing customized content and recommendations to offering personalized service and support.
There are several reasons why employers should care about hyper-personalization:
- It can help recruiters source better candidates by providing them with personalized job recommendations.
- Additionally, hyper-personalized experiences can improve employee retention by making workers feel valued and appreciated.
- Hyper-personalization can boost productivity by helping employees find the tools and resources they need more quickly and easily.
Overall, hyper-personalization is a powerful tool that can positively impact both recruitment and retention.
The Case for Employee Experience With Hyper Personalization
Everyone starts as unique individuals. We have our genes, and we are good at different things. When we are young children, around ages 3 to 5, we become aware of how the world sees us. We want to know who we are and what group we belong to.
Our actions have a big impact on our surroundings. We often think of ourselves as separate from the environment, but we're deeply interconnected.
The way we define organizations isn't just about what they do; it's also about how we see ourselves in the world around us. Our experience of the environment shapes how we understand ourselves and our place in the world.
This is why it's possible that in the future, businesses will start to adopt a hyper personalization approach to employee experience. This would mean that each employee would receive a unique experience tailored specifically to their individual needs and preferences.
There are a few reasons why this could be beneficial:
- It would help employees feel more valued and appreciated.
- It could lead to increased productivity and creativity, as employees would feel like they're in an environment where their needs are being considered.
- It would help businesses become more agile and responsive, as they would be able to adapt quickly to changes in the workforce.
How Can You Start to Personalize the Employee Experience for Each Individual?
1. Onboarding new employees
When it comes to onboarding new employees, there is no one-size-fits-all solution like a marketing strategy or marketing campaign used by other marketing professionals. The best way to personalize the onboarding process is to tailor it to the individual needs of each new hire with real-time data.
An example of a personalized video for employee onboarding is a welcome message from the company's CEO or other senior executives. In the video, they could outline the company's values and goals and explain why the new employee is important to the organization.
They could also introduce the new hire to their colleagues and give them an overview of their first few weeks or months at the company.
Including personalization strategies in the employee onboarding process can help create a sense of belonging and encourage employees to take ownership of their work.
2. Personalized weekly updates videos
You can create hyper-personalized videos to keep employees up-to-date on the latest company news and events. This hyper-personalization strategy can be done by sending a personalized video update to all employees.
The update includes information on what's been happening at the company, recent successes, and upcoming events with employees' first names in the video. It's a great way to keep everyone informed and connected with what's going on.
3. Personalized company event invitations
It's important to send personalized company event invitations because they show that you care about your employees and want them to be a part of the company's community.
For example, we hold an annual holiday party at my company, and we always send out personalized invitations with the employee's name. This small gesture makes employees feel appreciated and like they're part of a close-knit team.
And when employees feel appreciated by the personalized approach, they're more likely to be productive and stay with the company for a long time.
4. Show a video update featuring different members of your team
A personalized video featuring different team members can create a much more human connection than a generic message from your company account. It shows that there are real people behind the brand and that you're willing to go the extra mile to connect with your customers or clients personally.
Plus, when you personalize your video message just like we do with customer data, you can share specific information about what makes your product or service unique with the employees.
Examples of How Companies are Using Hyper-Personalization
- One company has created a hyper-personalized employee onboarding program that tailors the onboarding experience to each individual's needs and goals.
- Another company has developed a hyper-personalized learning platform that provides employees with customized learning paths just like customer-centric ways based on their skills and development needs.
- Yet another organization has created a hyper-personalized performance management system that gives employees real-time feedback and coaching based on their specific goals and objectives.
Thanks for sticking with us! Personalization can seem daunting, but it doesn't have to be. You can get started on your personalization strategy by following these simple steps and seeing the results.
And suppose you want more information or would like to book a demo to see our platform in action for brands, customer experience, and employees in the digital marketing space or other industries. In that case, we're always here to help you with new ways of marketing. Book a demo today!