Customer experience is at the forefront of brand loyalty. The more your brand engages customers, the more likely they are to continue trusting your products and services for their requirements. Most businesses stop with the usual onboarding emails, gift vouchers and loyalty programs. If you’re a business that’s
Interactive Videos and Conversational marketing are the latest and most exciting trends that are taking the world of marketing by storm. Interactive video marketing is all about mass producing the intimacy of personal conversations. Especially in light of the pandemic, when everyone’s stuck at home and human interactions are
VideoForm is a versatile tool that lets you create an engaging interactive video experience for your brand. With a broad selection of interactive elements to choose from, VideoForm lets you convert ordinary video touchpoints into two way conversations that let you get closer to the customer. Be it product demo
Human interaction is something that people crave for the most in these turbulent times. So it makes sense that marketing strategies that focus on providing that human touch are what works the most in these times. Video marketing is one such strategy that has especially risen in popularity these days.
Conversational Marketing is one of the best ways to move your prospects down the marketing funnel and convert them into customers - fast. Through tools like targeted marketing, live chat, AI and chatbots, conversational marketing talks to the customer in real time, ensuring that customers don’t have to wait
People are much more likely to buy something from you when it’s not glaringly obvious that you're trying to sell them something. Sounds backwards, but that is the cornerstone to most inbound marketing strategies. That’s what conversational marketing is all about. Instead of telling prospects how amazing you
VideoForm is capable of giving you never before seen levels of interaction with your customers, prospects, employees and trainees, allowing you to push your brand’s core message and values into the spotlight and create memorable experiences at the same time. When you have the power to create engaging interactive
We love interactive videos. Their sheer ease of engaging the audience by giving them a gaming-like experience is just priceless. In fact, a study conducted by Brightcove, 35% of marketers have seen an increase of 25 % in sales, just by incorporating interactive video in their marketing strategy. The video itself
Recruitment Videos have taken over job portals. Companies with great recruitment videos are starting to attract better talent. Gone are the days when only the candidate had to impress the Employer. Even though bread winning is the main reason why people take up jobs, the millennials have started to look
A good product demonstration video illustrates your product’s features and shows it’s capabilities and working in real-time. Demo videos are a compelling way to communicate your product’s value to prospective customers. Product demo videos are visual based logical content which talks about the working process of any
Introductory videos are short videos in which you personally introduce yourself, your business, your brand’s mission and personality to an audience. These sorts of videos can help you stand out from the competition and gain favourability among the audience because you’re talking to them on a personal level.