Imagine you're a marketer looking to create a video for your next big campaign. You have a lot of ideas, but you don't have the time or resources to make them all happen. What do you do?

You could outsource to a professional video production company, but that can be expensive. Or, you could try creating a personalized video template. By using a pre-made template, you can create videos quickly and easily without spending hours on design and editing.

Plus, since the templates are customizable, they can be tailored to fit any brand or business. So if you're looking for an easy way to create high-quality videos, personalized video templates are the way to go.

What are Video Templates, and How Do They Work?

Personalized video templates are a great way to send personalized messages to your users. Using their name and other information in the video can make them feel special and appreciated.

To create a personalized video template, you first need to gather all the information you want to include in the video.

This could be something as simple as including their name or initials in the video or could be more complicated, like tailoring the entire message of the video to their needs.

Once you have all this information, you can create a video that automatically inserts it into each user's video.

The best way to send out these videos is by using a marketing platform like VideoForm.

For example, let's say you run an e-commerce store and use a personalized video template to send users automated shipping update videos. You can program the template to pull in each user's name, order number, items purchased, and expected delivery date and add it to the video.


Video personalization example

Benefits of Using Personalized Video Templates for Businesses

If you're looking for a creative and efficient way to produce engaging video content for your business, look no further than personalized video templates. Here are 5 benefits of using personalized video templates to produce business videos:

1. Easily Create Customized Videos that Represent Your Brand

You can easily create unique and customized videos that represent your brand. This allows you to connect with your audience deeper and effectively communicate your message.

Additionally, personalization injected into your marketing videos will help you stand out from the competition.

Represent your brand

Personalized videos are also more engaging and thus can help increase conversion rates.

Studies have shown that audiences are more likely to watch a video that has been personalized for them, as opposed to a generic video advertising the same product or service.

If you want to create truly effective marketing videos, personalization is key!

Also Read: How is Creative Automation a Leading Indicator for Retention and Loyalty?

2. Control the Look and Feel of Your Videos

You can control the look and feel of your videos with video personalization, which gives you the ability to adjust colors, fonts, and other elements to ensure that they are consistent with your brand image.

Adjust colors, fonts, and other elements 

Our pre-made templates allow you to quickly create different versions of your videos for different channels or audiences without starting from scratch every time.

3. Personalized Videos are Highly Shareable and Generate More Leads

This is because people love to see themselves in the media. Studies have shown that when people are featured in a video, they're much more likely to share it with their friends and family.

High engagement rate

And since videos have such a high engagement rate, they're an excellent way to generate more leads for your business.

4. Personalized Video Templates are Cost-Effective.

Personalized video templates can be cost-effective for creating videos for your brand or business.

There are many template options available with us, and you can find one that fits your needs and budget.


Once you've found a template, you can add your text, images, and logos to customize it for your brand. You can also choose the music and sound effects you want to include in the video.

This gives you complete control over the final product and ensures that it will be exactly what you want.

Also read: 12 Reasons to Start Automating Your Creative Production

5. More Authentic Connection

In a world where so much content is impersonal and canned, personalized videos feel like a breath of fresh air. They help businesses seem more down-to-earth and connect with potential customers deeper.

Connect with customers

Videos that are personal and customized for a specific viewer are more likely to be watched than those not. When viewers feel like the video is catered specifically to them, they are more engaged and likely to take action.

Different Types of Video Templates are Available

There are many different video templates that you can use to create engaging and informative videos. Here are some of the most popular types:

1. Thank You Video: A great way to show your appreciation to your customers, employees, or partners is with a thank you video. You can shoot a short clip expressing your gratitude or put together a montage of people expressing their thanks.

Thank You Video to Nurse - Video Personalization Template
Send personalized thank you videos to nurses. See an example and explanation below!

2. Introduction Video: An introduction video is a great way to give people an overview of yourself and what you do. This type of video is perfect for new visitors to your website or blog and folks who haven't interacted with you in a while.

3. Invites: You might want to consider using an invitation video to invite customers to an event or a product launch video to introduce a new product. If you're celebrating an anniversary, you might want to create a milestone video.

Invitation of a Real Estate Conference - Video Personalization Template
Send personalized invitation videos of a real estate conference to your customers. See an example and explanation below!

4. Travel offer: A travel offer video could be used to promote a special sale on vacation packages or hotels. A customer update video could be used to share news about recent changes or updates to your business.

Personalized Travel Offer - Video Personalization Template
Send each customer a personalized travel offer video. See an example and explanation below!

How to Choose the Right Template For Your Business?

Before you decide on a personalized video template for your business, it's important to look at some examples and see what might work best for you. At Videoform, we have a wide variety of templates to choose from, and we can also create a custom video just for you.

  • First and foremost, it's important to understand what kind of message you're trying to communicate with your personalized video. Are you looking to create a thank you video for nurses or a fitness update video for customers? Once you know what goal you're trying to achieve, choosing the right template becomes easier.
  • Next, consider your audience. Who are you making this video for? What will resonate with them? Knowing your target demographic will help guide your template selection process.
  • Finally, take into account the overall look and feel of your brand. What colors and fonts do you typically use? How can you ensure that your personalized video fits within the existing visual aesthetic of your business?

Tips For Creating Great Videos With Templates

When creating videos with templates, you can do a few things to ensure that your final product is top-notch. Here are five tips to keep in mind:

1. Choose The Right Template for Your Video

There are many types of templates to choose from, so it's important to select one that aligns with your goals and message.

If you're looking to create a fun, upbeat video, a template with playful graphics and animation might be a good fit. But if you want to create a more serious or professional video, a template with clean lines and muted colors may be more appropriate.

2. Keep it Simple

You don't need to add a lot of bells and whistles to your video template - often, less is more. Choose a clean and minimalistic design to showcase your content in the best light possible.

3. Think About the User Experience

When creating your video template, put yourself in your customer's shoes. What kind of information would they want to see? How can you make the video easy and enjoyable for them to watch?

4. Customize the Template to Match Your Brand

While most templates offer a range of customization options, it's important to make sure your changes reflect your brand identity.

For example, if you want to use a template with animated characters, make sure the characters reflect your brand's personality. If you're using a more serious template, on the other hand, be sure to use colors and fonts that are consistent with your brand's style guide.

5. Edit Your Footage Carefully

Once you have all of your footage, take some time to edit it into the most impactful and cohesive sequence possible. Remember that less is often more when it comes to editing, so don't be afraid to cut out unnecessary scenes.

You can create high-quality videos that accurately represent your brand by following these tips. So what are you waiting for? Get started with personalized creatives with Videoform!