As a marketer, you know that video content is essential for engaging your audience. But what if you could take that video content one step further and make it personalized for each viewer? Believe it or not, this is now possible with video personalization.
A survey revealed that 80% of the consumers prefer personalized experiences and are more likely to purchase!
In this blog post, we'll explain what personalized video content is and give five examples of how you can use it to engage your audience. Let's get started!
WOW Your Audience With Personalized Video Content!
With customizable video content, you can create a personalized experience for your audience.
Ranging from informative to entertaining and educational - don't just watch the newest trends in advertising but take part in them and WOW your audience!
The increasing dependability of digital resources and assets has made it necessary to reinvent the way sales and marketing works! The challenge of not getting enough facetime with audiences is unsettling news for brands, and it can be countered with creating personalized video content.
With more and more people using mobile devices and carrying them everywhere, you heard that right! It's important to communicate and reach your prospects and potential buyers and send your message. If you miss out on the opportunity, your competitors are gaining on it.
Traditional Video vs. Personalized Video
What are Personalized Video & One-To-One Videos?
1. Personalized videos
Personalized videos are becoming more and more popular because they feel like you're the only person who got this particular video. It's engaging while still being shocking, which leaves people wondering if their friend or family member made it just for them!
In reality, personalized videos can be made for people under the same topic. They can be shared across the group and make it appear as if the video content is made just for them by speaking directly to them, addressing your audience.
Personalized video provides a tailored video viewing experience by taking data like your audience/prospect's first name, email, and images from your CRM and creating a customized video experience.
Personalized videos are so much more than a standard commercial. They're interactive, surprising, and engaging.
2. One-to-One Videos
1-1 videos are made for specific customers/prospects and are made from scratch for every potential customer.
One-to-one video impacts a personal level and establishes a deeper connection as opposed to a traditional video.
Although a 1-1 video content can be replicated to all your prospects, there is a small effort in editing your video bits where you address your prospect as if it were a meeting in-person.
Hence it creates that personal connection and brings in that humanizing element.
5 Places to Leverage Your Video Content for Greater Results
In the world of content marketing, there's always something new to try. And this time around, personalizing your video content is one of the hottest trends.
Wondering how to get started? Here are five ways to leverage personalized video content for your business.
1. Emails
Personalized videos are a great way to make your email marketing more captivating. They can increase conversion rates by up to 27%! Send personalized event invites, product announcements and holiday messages to keep people interested in what you have to offer.
With personalized video emails, you are increasing your customer engagement rate and showing your creative side to your audience.
Whether you are sending them every day or once a week, or for the holiday season, you should include personalized videos in your next email campaign and see results for yourself.
Our platform gives you the unique experience of creating personalized or 1-1 videos with just one click. Install the chrome extension or integrate with your existing CRM to kickstart your email campaign.
2. Website - Microsites & Landing Pages
Use personalized videos that address your direct audience on your company websites. You can use them on product pages, on your landing pages or your microsites.
You can use marketing automation tools to provide a personalized experience to your returning visitors or potential clients. You can also use a form to collect data of interested clients in your video and collect data from pitching your products and follow-up later.
3. Account-Based Marketing
Top accounts need more focus and effort to convert. Considering that these top accounts drive 80% of your revenue, you must create a curated experience while approaching these prospects.
Use personalized videos in your account-based marketing strategies to have a higher chance at conversions. It's a very easy process with VideoForm.
Just ask your Marketing representatives or sales representatives to use a personalized video pitch and add it to the VideoForm tool, which has options like integrating the email with your CRM to send a personalized email to your prospects/clients.
4. Social Media
Social media provides a gold mine of information about your prospects or clients. Use the information to curate a personalized compilation adding all the data points available over the medium.
You can use the videos to make a video campaign, send a pitch, or connect with a prospect on LinkedIn. Or use the video to help with your marketing campaigns. Either way, personalized videos help in your marketing efforts.
Also Read: 10 Best Practices For Great Customer Service With Video
5. Customer Service
Customer onboarding is an important process. Your work is not done with making that sale. The real work starts after!
Create a personalized video message to welcome your clients and add your customers' names and logos in the process to make them feel welcomed and included.
Set reminders for follow-up or checking-in emails and ask for a testimonial on your products or services later.
Last But Not The Least!
You might ask, "When and where should I use a personalized video?"
The short answer is: Use it everywhere and whenever possible! Use it as often as possible to boost open rates, convert leads, and build stronger bonds with your clients/prospects.
Let's get you started!
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