Wondering how to create a welcome email series that will engage and delight new customers? Look no further!
It can be tough to win over new customers. There's no doubt about it - acquiring new customers is essential to the success of any business. They're skeptical, they've been burned in the past, and they're just not that into you.
But don't give up! With a well-crafted welcome message, you can slowly win them over and prove that your business is worth their time and money.
But how can you make sure your new customers stick around? One way is to engage them with an engaging email welcome series to create the best first impression.
So what are you waiting for? Start wooing those new customers today!
What is a Welcome Email?
A welcome email is an automated email sent to new subscribers shortly after they subscribe to your mailing list. It's a great opportunity to introduce yourself and your brand and thank the subscriber for joining your list.
One great example is to include a link to your website or blog so that the subscriber can learn more about you and your business.
Welcome emails have been shown to increase engagement rates, so it's important to send them out as soon as possible after someone signs up.
Also Read: 9 Video Personalization Strategies That Works
How Should a Welcome Email Be?
A welcome email should generally include a brief introduction to the company or individual in the email body, as well as a call-to-action (CTA) that prompts the recipient to take the next step. For instance, the CTA might ask the new user or new contact to sign up for a newsletter, download an eBook, or start a free trial.
Some tips for crafting an effective type of welcome email:
- Keep it short and sweet. The average person has a short attention span, so your mail communications should be no more than a few paragraphs long. The opening statement is another important thing that should attract the audience.
- Make it personal. Use the recipient's name and mention how you found them (via social media, for example).
- Be clear about what you want them to do next and include a preview text or preheader text for your email.
- Use your brand image and tone, or better yet, send a brand video welcoming the customers as it is the easiest way to stand out in the inbox.
- Use personalized images or videos and add variables like the customer's name, company logo, etc.
Here's an example from Videoform:
Image Personalization
Why Should You Send a Personalized Welcome Series Email?
You should send a welcome series email to new subscribers with personalization elements in images or videos because it's a great way to introduce them to your content, show them what they can expect from you, and build a relationship with them.
A welcome series email is also a great opportunity to engage subscribers with your content. You can include links to your most popular posts or ask them to subscribe to your RSS feed or follow you on social media.
Your early email content should be moving your subscriber toward the next stage in their buyer's journey. Welcome emails are a great way to get them hooked on what you have available, and now they'll know that YOU'RE there when it comes time for purchase!
For example:
Benefits of Welcome Email Series
1. To Increase Customer Loyalty
A welcome email series increases customer loyalty. By sending a series of emails that welcome new customers and introduce them to your company, you can make sure that they feel appreciated and connected to your brand.
The first email in the series should be sent immediately after the customer signs up and should include a brief introduction to your company and some of your most popular products or services.
The next few emails in the series can be used to provide more detailed information about your products or services, showcase customer testimonials, or offer exclusive discounts or promotions.
2. To Increase the Likelihood of a Purchase
A welcome email series increases the likelihood of a purchase. It helps to establish a relationship and good first impression with the customer and introduce them to your products or services. Additionally, it can help build trust and credibility.
The best way to create a welcome email series is to personalize each message, make sure they are relevant, and send them at the right time. You also want to make sure that your emails are well-designed and easy to read.
If you're looking for ways to increase the effectiveness of your welcome email series, consider using dynamic content, and personalized video by A/B testing different subject lines and including calls-to-action buttons.
3. To Remind Customers of Your Brand
A welcome email series reminds customers of your brand and introduces them to your products or services. It's also a good opportunity to collect contact information from potential customers so that you can follow up with them later.
The first email in the series should introduce your company and explain what the customer can expect from the rest of the series.
The following emails should highlight different aspects of your business or product line and provide helpful tips or advice related to your industry. Finally, the last email in the series should remind customers what they learned in the previous emails and provide a call to action for potential customers.
4. Opportunity for Automation
Automating your marketing is the key to success! Don't forget about automating welcome emails, either. This will show you're attentive and always there for people when they sign up, which scores major points with potential customers (and their friends)!
Welcome Series: Where to Start?
1. Choose an Email Strategy
Welcome emails receive the highest open rates of any email you will ever send, typically ranging from 60-70% open rates. That's because when someone subscribes to your list, they are giving you permission to email them, so they are more likely to open your messages.
Email Strategy
2. Know Your Target Audience
It's important to know your target audience before sending welcome emails. Otherwise, you may not be sending the right message to the right people, and they may unsubscribe from your list.
To figure out who your target audience is, you need to understand their needs and what type of content they're interested in. You can do this by surveying your subscribers or analyzing their behavior on your website.
Once you have a good idea of your target audience, you can start segmenting your email list accordingly and send them personalized messages that resonate with them.
3. Personalize Your Emails
You can go one step further and personalize the content of your welcome email based on what you know about the individual. Including a personal video or images makes it even more successful.
But don't stop there! For example, if you know that someone is interested in cooking, you could include a link to a recipe in your welcome email. Or, if you know that someone is interested in traveling, you could include a link to an article about travel destinations.
The bottom line is that personalization helps create a stronger connection with your subscribers.
4. Include a Call to Action Button
One way to make welcome emails even more effective is to include call to action buttons that encourage recipients to take actions like visiting your website, subscribing to your blog, or downloading your latest white paper.
By including clear and concise calls to action, you can help new subscribers quickly learn about what you offer that might interest them the most.
Onboarding with videos
There are many reasons why it can be helpful to use videos when onboarding new customers. Here are a few key benefits:
- Videos can help customers learn about your product or service in a more engaging, visually stimulating way.
- Videos can provide a more personal introduction to your company or team, helping customers feel more connected and engaged from the get-go.
- Videos can showcase real customer examples of how your product or service has been used successfully, providing social proof that can be persuasive and reassuring.
- Videos can help explain complex concepts or processes in an easy-to-understand way, making the onboarding process smoother for customers.
Abhishek Ekbote
The Bottom Line
Welcome series is an excellent way to get your audience excited about your content. These short, engaging posts can help you build a loyal following and make it easier for people to come back and read more of what you have to offer. Make sure to include videos to make it more lively with Videoform.
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