Video Email Signatures are a simple, yet effective way to spice up your email campaigns and leave a lasting impression on your prospects and recipients. In this blog, I’m going to show you why you need to start using a video email signature and how you can make one yourself. I’m going to give you actionable tips to ensure that your email signature catches the eye of the viewer and give you best practices that you need to keep in mind when creating this unique piece of video content.
Let’s get started.
What Are Video Email Signatures?
Video email signatures have videos placed beside the traditional email signature. These are included in the email body either as embeds or clickable images. A typical video email signature is a small intro video of yourself or your brand. However, you can go ahead and play around to create your own style.
Why Use Video Content in Business Email Signatures?
Well, there’s no reason why you shouldn’t have one. Your email is and will always be your prime source of business communication. Be it a sales pitch to your prospects or a proposal to your partners.
1. Start A Face-To-Face Interaction
Our inboxes are filled with tons of impersonal and lazily written mails. Establishing a personal connection with any of the senders is close to impossible. But you can turn around this very much awkward situation by providing the receiver with a scope to see you face to face.
Of course, including a photograph is one way of doing it but nothing can beat an interaction. That is why it is a great idea to send an introduction video that sets a tone for your approach, gives them a scope to know who you are and erases any doubts of disguise.
You could also leverage video content for business email signature by talking a little about your organisation and giving your receiver an insight into your responsibilities.
2. Explain Your Brand’s Purpose Efficiently
Consumers have become fast-paced. With that established, getting your receiver to read the mail till the end is a challenge. Here too, a professional video email signature comes in handy. Even if the receiver skips the entire mail, he is less likely to resist the big play button flashing at him at the end of the mail. That is where you give your viewer a quick insight into your brand. If it convinces him well enough, then he shall most probably go back and read the mail.
In this case, instead of an intro video, you can also include a little promo or explainer video, showcasing the best of your brand values and vision.
3. Increase Video Reach
35% of business professionals check email on a mobile device. It would be a terrible idea to not cash on this fact for increasing your video’s and in return your website/ social media’s traffic. All you have to do is, design a well made thumbnail or GIF to redirect your receivers to the actual video. However, this tactic can get a little tricky. So ensure the thumbnail/GIF is extremely attractive. A text conveying what’s in store for the recipient is a great enhancement.
This technique works brilliantly for funnelling down your leads too. You can host your video on VideoForm and track the analytics to know which of your receivers is turning warm.
4. Make Your Emails More Engaging
35% of marketers send their customers 3-5 emails per week. Adding a video email signature to your mail will help you cut through the clutter. You provide the receiver with scope to know you and your brand better. And in case you use an interactive video for the same, you can give them an anchor to reach out to you instantly and at a more personal level.
Besides, video signatures are quite new on the block. And being a pioneer is always a plus!
How To Create A Video Email Signature?
Now that you have made up your mind to use video content for your email signature, let’s dive right into its making.
1. Craft A Video that Sells
Professional Video Email Signatures are as good as brand/promo videos. You can record it just the way you would do for your other company videos. But ensure that your scripting seems 1-1 for the viewer.
There is no set template for video email signatures. Spend some time understanding your target audience and choose the video type. For instance, it is a good idea to add a brand intro video for a company proposal mail. Similarly, a promo video goes well with a promotional mail/invite.
Choose your video type and get started with your recording. Ensure that the video is lively and informative.
Best Practices for Video Recording
- Choose a well-lit setting for the video
- Keep the quality decent
- The content should be crisp
2. Create A Thumbnail
This is the deciding factor for your video’s success rate.
The thumbnail should be enticing enough for a viewer to click on it. So spend some time or hire someone professional to design it.
The thumb rule is to add a play button icon on the thumbnail to let your viewers know it is a video. It is also highly recommended to add the picture of the person featuring in the video. One way to do this is to take a screenshot of the video and develop it into a thumbnail.
Best Practices For Creating A Thumbnail
- Resize the Thumbnail according to the signature
- Keep it click-worthy by adding a play icon
- Keep it a little on the formal side
3. Add Your Video Content To The Email Signature
Very few email providers give you the option of embedding your video. The traditional way of doing it is by adding a thumbnail that redirects the viewer to the video. Here’s how you can create video email signatures on top email providers like Outlook, Gmail and apple.
- Go to the mail tab and click “signatures” under it.
- Choose or create a signature and add text to it.
- Now choose the “add image” option and add your thumbnail.
- Go to the edit section and highlight the thumbnail.
- Choose the hyperlink icon and add the URL.
- Go to the “Signature” section in Gmail Settings.
- Choose a signature to edit.
- Click on the image icon below and add the thumbnail.
- Highlight the image and choose the hyperlink icon.
- Go ahead and add the URL.
- Open the Mac Mail signature editor.
- Choose a signature to edit.
- Drag and drop your thumbnail using Finder.
- Highlight the image and add a hyperlink to it.
Bring VideoForms To Your Email Signature
By now, you pretty much know how much of a difference can a video email signature make to your emails. Here is how you can make the best video email signatures.
Add interactive video content to your email signature to give your receiver a wonderful experience. You can add MCQs, contact forms, branches and so much more to the video and funnel down your most interested consumers.
All you have to do is:
- Create VideoForm and add relevant interactive elements to it.
- Save the VideoForm and copy the link to your clipboard
- Make an attractive thumbnail
- Add your thumbnail to your email signature and link the VideoForm to it.