The advertising industry connects companies, products, and consumers in order to promote their clients'. Advertising can stimulate buying, which will increase sales and help jumpstart the company's revenues.

And video personalization is the perfect way to do just that. By personalizing videos, you can create a more engaging and memorable experience for your viewers.

In this blog post, we'll explore some video personalization ideas for advertising that you can use in your campaigns. So read on to learn more!

Proven Facts That Says Personalized Video is King!

A research report states that 52% of marketing staff agreed video content has the highest ROI.

A forecast report mentions that video ad spending to grow by 50% and drive organic traffic from search results.

Brands that use video in their advertising and marketing strategies increase revenues by 49%

Stand Out With Personalized Video

Personalized video is an extremely effective way to stand out from the competition and grab attention.

By targeting ads to individual customers, you can ensure that they see a message that appeals specifically to them, which increases the likelihood that they'll act on it.

Thanks to VideoForm, it's now possible to create videos that are customized for each viewer.

This ensures that your message will resonate with them and not be lost in a sea of generic advertising.

With such a powerful tool at your disposal, there's no reason not to take advantage of personalized video for your marketing campaigns.

How Video Personalization Help Elevate Brands in Advertising Industry?

1. Make An Emotional Appeal With Video

Video helps establish that emotional bond between brands and audiences by humanizing content. Personalized content creates an even better connection since directly talking to your audience.

Video advertising is the fastest, most effective, and proven method to reach your audience. It can make an emotional appeal and capture your audience's attention with short & compelling videos that are 20% cheaper than other digital tactics.

It's surprising that many brands still don't take advantage of this powerful tool to reach customers exactly where they spend time every day on their smartphones!

2. Promotional Videos

Create your promotional videos for advertising brands. Whether it is a new product or service, personalized content can go miles in connecting with consumers.

This is how it looks like when we personalize videos:

With the rise of social media platforms like Facebook Live, Periscope, or other online video platforms, there has never been an easier way! Share all those great moments from events; showcase products on sale this week at your store.

3. Endorsement Messages Via Video

Brands and companies have ambassadors! Imagine those ambassadors speaking to you in person! Isn't that exciting?

You can make a personalized video campaign where you can share the brand message given by the brand ambassador in endorsing the products and services and share it with your consumers in a personalized way!

For example, use a base endorsement video and add a use Videoform personalized tool to create the same video for 1000's consumers or user base that will have the user's name/customers name and other personalized elements or personal details. Your consumers will be thrilled if the endorsement message is created just for them!

4. Complementary Products/Services

Use video to convey that you are giving out free samples or complementary products or services to your consumers.

Imagine a world where your consumers can watch their very own personalized video to learn about your brand and their very own sample to try! This may sound surreal, but it is possible with Videoform!

Complementary products

Personalized videos are becoming more and more common in advertising as companies realize that this is one way to stand apart from their competitors by making themselves seem friendlier or warmer than others on an emotional level.

Also Read: 10 Genius Personalized Video Marketing Examples You Need To See

5. Live Purchase Videos

You can record some live footage of people purchasing a brand/company's products and then use it as a base video to create personalized messages to share with consumers.

Live purchase videos

This provides validation to existing customers and nudges the prospecting customers to buy the products/services. You can also share this video on your social media platforms to prove that the brand is liked and sought-after.

Also Read: 8 Video Personalization Ideas For Banking Industry That Will Wow Your Customers

6. Customer Reviews and Feedback Videos

Social proof is essential and feedback/reviews provide that social proof to prospects.

Customer reviews

Share the testimonial or review videos with clients adding personalized elements and giving them the much-needed social proof to buy your products and services.

The Bottom Line

Now that you know all about the benefits of video personalization, it's time to start thinking about how you can use this powerful tool to reach your target audience.

Keep in mind who you want to target and what you want them to do when creating your videos.

Make sure your video is friendly and helpful, not pushy or sales-y.

Talk to us to create personalized videos in bulk!

Personalized Videos for Sales & Marketing - Videoform
Videoform is video platform for creating personalized videos to be sent in emails, Linkedin & CRM platforms. Convert leads & accelerate pipeline with personalized videos.