We all know that video is a powerful marketing tool. But did you know that you can personalize your videos to make them even more effective!
Whether you want to connect with customers on a deeper level or just create more engaging customer experiences, personalization can help.
If you're looking to up your video marketing game, you'll want to read this post. We've gathered 9 video personalization strategies that are sure to help you connect with your audience and boost engagement.
So whether you're just starting out or are looking for new ways to improve your strategy, keep reading!
Tips to Cut Through the Noise and Reach Your Target Audience
Personalized video is one of the most effective ways to connect with potential customers, so don’t wait – start creating today!
Here are some video personalization ideas and best practices using which, you’ll be able to create content that will cut through the noise and reach your target audience.
1. Utilize Customer Data
Look at things like demographics, location, interests, and purchasing habits to get a better understanding of your target audience. This will allow you to create content that is more likely to resonate with them.
2. Use Customer Testimonials
Hearing from satisfied customers is one of the best ways to build trust with potential new customers.
3. Make Use of Social Media
Platforms like Facebook and Instagram offer powerful targeting options that allow you to laser focus your video content on those most likely to be interested in what you have to say.
4. Create a Sense of Urgency
Video is an excellent medium for creating a sense of urgency around your product or service.
5. Tell a Story
People love stories, and they are especially receptive to them when they feel a personal connection to the protagonist. Video is the perfect format for telling a great story that will resonate with your audience.
6. Use Humor
Everyone loves a good laugh, and humor is a great way to break through the noise and get your message across.
7. Be Creative
There are endless possibilities when it comes to video, so don’t be afraid to experiment and think outside the box.
8. Keep it Short
People have shorter attention spans than ever before, so make sure your videos are concise and to the point.
9. Test, Test, Test
Always be testing different aspects of your video content to see what works best for your audience. There is no one-size-fits-all approach, so it’s important to find what works best for you.
Top 9 Video Personalization Strategies
1. Utilize Existing Content
Create a personalized video to promote your white paper or report. Create an instant connection by customized with viewers' names and make it easy for them to get the most return on investment (ROI).
You mist have already have some existing content like white papers and case studies. Utilizing this content to create personalized versions of videos can help you build connections and also reduce efforts on ideating a new concept to create a video.
The report or white paper is a great way to provide your audience with the information they need. Make it even more compelling by creating an engaging video. The personalized message will encourage them to take action, and you can even add call to actions to these videos.
Add these videos on your landing pages to generate more interest.
2. Events or Conference Invitations
When you’re trying to get people into your event, it doesn't matter if they are coming as an attendee or just looking around - having a personalized video with invitations will make them more inclined towards going.
You can create these videos in various different ways:
- Use footage from past events and interviews;
- Show off what's new at this location
- Talk about giveaways in your video
- Have attendees share their stories
- Share admission tickets in the form of a video
- Include discount coupons or free trials in video
- Create customized badges for attendees and show them ahead in a video to get your attendees excited
- Create hashtags and social media buzz around your conference/event and share the information in a video message
3. Announce Product or Service Releases
Customers should be your top priority! They love to feel acknowledged and addressed by you. So when you release a new service or product feature, share the news with everyone who expressed an interest and share the message in the form of a video address to your supporters individually.
For Example: Your message can be like this
Hi [First Name], we know you were waiting on this!"
"It's so great to be able provide what your customers have been asking for."
4. Tell Customers You Care About Them
Nike's 2014 "Your Year with Nike+" video campaign employed user data from their fitness app (weather, activity and location) to create highly personalized animated content for around 100k users.
The videos told individual stories on how each person achieved his/her goal in terms of what shoes he wore or even just showing off achievements like getting back into shape after having kids!
Personalized video can be used to show that you appreciate their association with you. If you have your customers' journey records, make a video to talk about it and let them know that you care.
5. Deliver Your Personalized Video Using Multiple Channels
Your personalized video sharing strategy should be as good and functional as your video creating strategy. It's very important how and where you share your personalized content.
Use a combination of channels and platforms to convey your message to your audience.
Email and social media are two of your best channels to deliver or share personalized video in today’s marketing landscape.
Did you know that:
Personalized videos on social media raise awareness, increase engagement, and strengthen relationships
6. Include Personalized Videos in Landing Pages With CTAs
Whether you're sending traffic from social media or email, it’s important to send them straight away with personalized landing pages.
If your post includes an optimized video player, make sure they end up at this dedicated webpage instead of YouTube so their conversion rates can skyrocket!
By sending traffic directly to a personalized post-click landing page, video increased conversions by 106%.
Include thumbnails with context so your video open rates increases
7. Scale Your Personalized Video Content
It is very important to have a planned strategy and content in hand, ready to drive campaigns. There is no need to worry about personalizing your videos when you have automation and built-in processes! It's cost-effective too.
You can create high volumes of content at scale by using simple tools and processes like VideoForm. It's all about analyzing and leveraging the data you have.
If you log in to Netflix, you see films based on what you have watched before and the same for Amazon. They take your purchase history and offer products they think you might like.
We may take this service for granted, but it's part of the reason why the masses love Amazon and Netflix. Customers feel heard.
As you gain more client data, it helps the effectiveness of the video personalizing process, but it doesn't increase effort intensity.
8. Use Account-Based Marketing Strategies
Running an account-based marketing campaign will equip your marketing team & sales team to crack top accounts with personalized videos. You can use several channels to reach those top clients/prospects from whom you get 80% of your revenue.
You can target key accounts at scale by creating an account-based personalized intro video to put at the top of a curated playlist of videos you’ve already made.
9. Personalized Video Follow-Ups
Did you know that only 1 out of every 50 sales are made at the first meeting?
Potential customers are more likely to buy only once a certain level of trust has been established and the trust will be established when you have an effective follow-up strategy.
Use personalized video to follow-up with clients to create personalized experience and build trust by humanizing your content. Make sure your follow-ups are not too often.
Adding video personalization to your marketing and advertising game can bring great results and impact your ROI positively.
Amidst the mass of emails received every day, your personalized video message creates a warm human connection with your business or brand. Your prospect sees a smiling face, hears their name, and receives relevant information.
This face-to-face approach connects the customer or prospect to the message and your brands. This exercise strengthens the bond between your client and your company name.
It is easier to convey a message through video than text, more so, with a personalized video.
So, include these strategies when you are sharing your next personalized videos.
If you haven't started implementing personalized videos yet in your marketing, talk to us.