If you're a marketer, then you know that creativity is key to success. But what happens when you need to be creative at scale?
Enter dynamic creatives.
Dynamic creatives are basically customized ads that change based on different factors (like user behavior or location).
And while they might sound complicated, they're actually not that difficult to generate - especially if you have the right tools in place.
In this blog post, we'll show you how to create dynamic creatives at scale, without sacrificing quality or flexibility.
So read on if you want to learn more about this powerful marketing secret!
How Important is Ad Personalization?
Before diving into dynamic creatives, you need to understand the impact of ad personalization.
Ad personalization is essential because it targets your ads to a specific audience. Ad placement and audience targeting are some of the top optimization tactics used by advertisers to improve their click-through rates (CTRs) and website conversions.
In fact, according to eMarketer, 71% of marketers say that targeted personalization increases customer engagement.
Personalized ads also improve the user experience. By serving relevant ads, you're providing users with interesting and useful content to them. This not only improves their overall experience with your website but also builds trust and credibility.
There are a few different ways to personalize ads:
- Geographic Targeting: Targeting ads to consumers in specific geographic areas
- Demographic Targeting: Targeting ads to specific age groups or genders
- Interest Targeting: Targeting ads to people who have expressed interest in specific topics or products
- Remarketing: Showing past visitors of your website targeted ads
What are Dynamic Creatives?
They're generated on the fly, based on real-time data about who's looking at a particular ad and what they've browsed or clicked on before. This way, you can be sure you're consistently delivering the right message to the right person.
A data trigger is the simplest type of dynamic element. The aspect ratio of the video, a text component, an image component, a video component, and so on are all examples.
It's no secret that personalization is critical when it comes to advertising. After all, people are more likely to respond to ads that feel like they were made just for them. And that's where dynamic creatives come in.
Using data about each viewer can ensure that each ad is tailored specifically for them. That means a more relevant message and a higher likelihood of conversion.
The days when you could send out a few standard advertisements and get leads from them are long gone. Today's consumers want more than numbers- they're looking for personalized experiences with companies who take care not only of their needs but yours as well!
How Do You Achieve Ad Personalization At Scale?
There are a few different ways to achieve ad personalization at scale. One way is to use a customer data platform (CDP) to combine first-party data with third-party data. This will help you get a complete view of your customers and target them more effectively.
Another way is to use machine learning algorithms to analyze your customer data and create targeted profiles for each customer. You can then use these profiles to serve targeted ads to each customer.
Finally, you can also use VideoForm to target customers based on their past behaviors and interests collected with your CRM. This will help you create a personalized experience for each customer.
Who Can Benefit From Dynamic Creatives?
Ad personalization or video personalization at scale can be achieved through big data and machine learning.
For e-commerce, large retailers can collect data on what products people have browsed or purchased, as well as data on what websites they have visited. This data can be used to create profiles of individual customers, which can then be used to generate targeted ads.
For real estate, brokers can collect data on past sales transactions to predict how much a house is likely to sell. This data can then be used to generate targeted ads for potential buyers.
For gaming, companies can collect data on players' past behaviors to predict what they might want to purchase in the future.
And as users come to expect a more personalized web experience, advertisers need to provide this type of ad personalization at scale to meet demand.
Key Benefits of Dynamic Creatives
Here are the key benefits of working with dynamic creatives:
1. Increased Engagement
Dynamic creatives indeed help keep users more engaged. Studies have found that when people are constantly shown new and different images, they're more likely to stay interested and continue engaging with the ad.
This is because our brains are hardwired to seek out new information. When something is new, it triggers the release of dopamine, a neurotransmitter that helps control the brain's pleasure and reward centers.
So by using dynamic creatives, you can tap into this basic human need and keep users more engaged with your ad.
2. Improved ROI
Dynamic creatives typically perform better than static ones. Studies have consistently shown that dynamic creatives - those that change with user interaction - typically perform better than static ones.
For example, a study by Google found that dynamic creatives increased viewability rates by up to 23%.
This is because static creatives can often feel stale and uninteresting to users. By contrast, dynamic creatives are more engaging and keep users coming back for more. As a result, they can lead to significantly improved ROI for your campaigns.
They grab attention more efficiently, are more visually appealing, and result in increased click-through rates.
3. Deliver Maximum Relevance at Scale
Delivering maximum relevancy is essential for any business hoping to scale. You can develop and leverage many unique ad creatives by creating dynamic ads, improving your chances of success while reducing wasted spending on irrelevant ads.
Dynamic ads are also more likely to connect with customers as they change and grow over time. With a constant flow of relevant content, you can keep customers engaged and coming back for more – no small feat in today's competitive market!
4. Improve Conversion Rate and Loyalty
When a business takes the time to learn about their customers, they can create a more personal connection with them. This personal connection often leads to customers feeling more appreciated by the business and results in higher purchase intent.
One study found that when customers received a personalized thank-you email after making a purchase, it increased their future purchase intent by 9%.
Another study found that businesses that sent personalized birthday emails saw an average increase in spending of 16%. So clearly, taking the time to get to know your customers can bring big benefits for your business!
If customers feel like they are just another number or faceless entity, they're much less likely to be loyal and more likely to shop around for a better deal. However, if businesses can make an effort to communicate with their customers on a one-to-one basis, it can go a long way in building trust and loyalty.
7 Powerful Things Marketers Can Do With Dynamic Creatives
1. Personalize Your Ads for Each Individual
With dynamic creatives, you can target ads to specific individuals based on their interests and demographics.
For example, if you know that a particular individual is interested in golf, you can show them ads for golf clubs and golf courses. Or, if you know that an individual is a woman in her early twenties, you can show her ads for clothing and cosmetics.
Dynamic creatives make it possible to target ads to each individual based on their interests and demographics, which helps to improve the effectiveness of your advertising campaigns.
2. Dynamically Change the Images, Copy, and CTA Buttons
With dynamic creatives, you can change the images, copy, and call to action buttons on your landing page depending on what traffic segment you're targeting.
For example, if you target a segment of users who are more likely to buy a product than sign up for a mailing list, you can change the images and call to action buttons on your landing page to reflect that.
This will help you increase your conversion rate by giving your visitors the information and actions that are most relevant to them.
Dynamic creatives make it easy to target your prospects with the right message at the right time, which can result in increased conversion rates and better ROI.
3. Serve Up Different Videos or Animations Based on What Someone Has Watched in the Past
Serve up different videos or animations based on what someone has watched in the past with dynamic creatives. This will help keep customers engaged and watch more of your content.
For example, if someone has already watched a video about your product, serve up a new video about a related topic rather than just showing them the same old thing again.
By analyzing their past behavior, you can better understand what they are interested in and serve the most relevant content to them. This will keep them engaged and coming back for more, which is great for business! This also helps to create a more personalized experience for each customer.
4. Retarget People Who Have Already Visited Your Website
Yes! By creating dynamically tailored creatives, you can increase your chances of converting website visitors into customers. For example, you could showcase a different offer or product to someone who has already visited your website than you would to a first-time visitor.
This is because people who have already shown an interest in your business are more likely to buy from you than those who have never heard of you before. So it's important to target them with dynamic and personalized creatives that appeal to their specific interests.
5. Optimize Your Campaigns
(In real-time as you're collecting data to ensure you're always serving up the most relevant and effective ads possible)
It's essential to constantly tweak and optimize your campaigns as you're collecting data to make sure you're getting the most out of them. One great way to do this is by using dynamic creatives.
Dynamic creatives allow you to automatically change your ad text and images based on what's performing best at any given time.
So if you see that a particular image or line of text is getting more clicks, you can swap it out for something else that's performing similarly. This way, you can always be sure that you're using the most effective content possible.
6. Sequential Storytelling Across Ads
Sequential storytelling is the concept of showing ads to a specific audience in a particular order. By understanding how your customers interact with your brand, you can create a sequential story to keep them engaged.
For example, let’s say you’re selling cars. You could show an ad for a new car model, follow it up with an ad for a used car dealership, and then a car detailing service.
This approach ensures that your audience always sees relevant ads and that they stay engaged with your brand. Alternatively, an airline might provide a new destination to selected clients.
7. Behavioral Prospecting
Behavioral prospecting is a great way to target potential customers already researching your product or service. By using dynamic creatives, you can show the right ad to the right user at the right time, leading to more conversions.
These initiatives are fueled by pre-analyzed data sets drawn from 1st and 3rd party data. After that, companies may utilize this information to target specific individuals.
Dynamic creatives are the future of online advertising. They’re more engaging and effective at driving sales than static creatives, and they can be generated at scale using AI.
If you want to stay ahead of the curve in online advertising, you need to start using dynamic creatives.
Ready to see how they work? Book a demo with our team today.