Lead generation contact forms are at the heart of any business’s website conversion strategy. They allow businesses - B2B or B2C - to collect information from their prospects and customers for all kinds of reasons.
You could be trying to generate leads, grow your newsletter mailing list, carry out product surveys, get feedback - there’s a whole lot you can do with a contact form.
But to truly push your contact form and squeeze out all the conversions it can give you, it’s not enough to just put together a bunch of text fields and ask your questions. If you’ve read our blog “How To Create Engaging Contact Forms”, you’ll know that contact forms are great areas for improving the customer experience. But the fact is contact forms are often overlooked when it comes to customer experience, even though they are the first point of contact with your brand for a good chunk of prospects.
That’s where VideoForm comes in.
As the name suggests, VideoForm is a way to make contact forms all the more engaging by bringing video content into the mix.
Now I know what you’re thinking - why Video Content?
That’s precisely what I’m out to answer in this article.
Let’s dive right in.
Why Contact Forms Need Video Content
Video content has proven its abilities time and time again. Customers love it when brands roll out video content - 69% of them would rather learn about a product or service through video than through any other form of media. But why is video content so interesting? And how does it translate to contact forms?
1. Video Content Grabs Eyeballs
Most people tend to scroll past the average contact form - it’s not really very interesting to look at and offers almost no change of pace for the viewer. However, pop a video in and you’ll be grabbing the viewer’s attention in no time! The more people notice your contact form, the more responses your form receives. Video content will reach out to your website visitors and draw them to your contact form, kicking off your conversion campaign and bringing more prospects into your marketing funnel.
2. Video Has An Emotional Appeal
When you picture a contact form, emotional appeal is probably the last thing that comes to mind. I mean, you can’t really form an emotional connection with a bunch of text boxes, can you?
Traditional contact forms are cold and almost impersonal with their numerous fields and demanding questions. No matter how carefully you craft the language of your contact form questions, you still won’t be able to make up for the formal look of a lead generation form.
But it doesn’t have to be that way.
Video content can get around this problem immediately, allowing you to bring in a human touch to your contact forms, talk directly to the viewer and tell them why you need the information from them. This in turn makes the contact form a lot warmer than the traditional one, convincing more people to part with their information, and helping you boost conversion rates.
3. Videos Are Personal
Like I said, you can talk directly to the viewer in your video and appeal to them for their information. This sort of video content that talks face-to-face with the viewer feels a lot more personal than blocky text fields can ever hope to be.
Create a video that feels conversational and appeals to the emotional side of the person on the other side of the screen, and you form a human connection with them. They’ll feel closer to your brand than ever before and are more likely to part with their details, offering you a better chance of converting them into customers!
4. Videos Add Visual Context To The Form
A web page with loads of text can turn out to be intimidating for visitors and make them lose interest almost immediately. However, throw in a photo, or better, a video and you bring a welcome break from the text, making the webpage all the more appealing while also giving the visitor visual context as to what the page is all about.
You could do the same for contact forms as well - throw in a video that provides more context to the viewers and tell them visually why it’s a good idea to fill in their details.
5. Videos Are Trust Builders
Trust is the foundation of any conversion. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. As Mark Schaefer said, “The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.” (On a side note - if you’ve got a thing for brilliant quotes, check out this bunch that we collected. We’re suckers for words of wisdom!)
Video does it all. Video content is likely to engage us and ignite emotions - especially videos that have a narrator, ones personally recorded to guide the audience. The moment a brand gets a face, it directly adds to the credibility and trust factor of the company, making it much more trustworthy in the eyes of the prospects.
6. You Get To Flex Your Personal Charm
When you add a personal video to your website, one that features the people behind the company, you add a touch of authenticity and make your brand feel more real and trustworthy. Seeing the faces behind the brand makes it easier for the client to put their money in the company since it just feels a lot more personal. Also, the people in the company now have a chance to actually use their charm and personality to generate more leads for the company.
Alright, now that you know how video content can help you make your lead generation forms more effective, it’s time to talk about how VideoForm comes into the picture.
VideoForm Creates Better Contact Forms
As the name suggests, VideoForm allows you to bring the power of video content to your contact form. But it goes beyond that. All video content that you use in a VideoForm is interactive, meaning you bring more engagement and many more capabilities than ever before. Here’s 3 reasons why using VideoForm to create contact forms is going to bring you results:
1. Use Video Content To Lead Your Contact Form
VideoForm lets you start your lead generation form with a video, allowing you to make an impression on the viewer and convince them even before you ask them the first question in your contact form. This is perfect for softening up your viewers to the prospect of sharing their personal information and reassuring them that it will be worth their time. The result? More visitors filling up your form, helping you generate more leads and nurture them into paying customers.
2. One Form, Multiple Functions
VideoForm doesn’t just stop at helping you create contact forms - there’s a lot more to it than that. You can create a single VideoForm to do it all for you - introduce your brand, answer FAQs, collect customer testimonials, act as customer support and of course, generate leads as a contact form.
The fact is, all these features can be pushed into a single VideoForm. Imagine this: create a VideoForm on your landing page that introduces your brand to new visitors, talk them through your history, mission etc, then give them the option to either check out your entire range of products, or book a demo straight away, leading to a contact form. You can sneak in a contact form in almost every scenario!
3. Interactivity For Added Engagement
Of course, this is the crown jewel that makes VideoForm the conversion powerhouse that it is. All video content that you record or upload to your VideoForm becomes interactive - it’s your choice how you want that interaction to play out. Choose from multiple option style interactions, schedule calls with the calendly integration, hold customer support conversations with video replies or collect customer details with test forms. There’s an interaction for almost any use case you can think of!
This sort of interactivity puts your viewer in the driver seat and lets them take control of how your video content plays out. Your customers and prospects are bound to be impressed and spend several minutes navigating through your VideoForm, bringing in more engagement and better conversions in the process.
Create Unique Lead Generation Forms With VideoForm Free
With the competition in the market growing by the day, you need to find a way to stand out from the crowd and attract more prospects to your business.
Creating an engaging lead generation form is one really effective way to convince visitors to tell you that they have an interest in what you have to offer, preparing them for your marketing funnel and bringing them one step closer to becoming part of your brand.
With that in mind, VideoForm offers you the unique ability to create a contact form that catches eyeballs with video and convert multitudes of website visitors into leads, all in a matter of minutes.
VideoForm is easy to use, and helps you bring out the personality of your brand in subtle yet effective ways.
Why not give it a try?
Check out VideoForm for Free, today!