You know when you're at the bottom of a well and can't get out? It's like that, except with spam❌.
Email spam can be overwhelming, and many people feel annoyed when receiving messages.
But what about video emails? Does it face the same fate as text emails and get branded as SPAM. Do prospects bother to open your video emails, or does it end up preaching into an empty void❓
Let me give you some pointers on how video emails will not go to spam✅✅✅
Why Do Video Emails Not Go To Spam?
Video emails do not go to spam because they are not embedded; instead you send an image with a link that takes you to the video landing page. So unlike emails where the embedded video gets filtered to spam, video emails just offer a clickable image with a link to the video.
All you need to do is add a customized thumbnail image that looks inviting with the prospects name on it “Hi Matt.” Once the prospect is intrigued enough by the video summary, they will click the play button. It will immediately take them to the video landing page.
Moreover, video emails are not spam because they are sent with good intention, and people's email address is on the list.
Spam emails are usually not read and put to spam automatically by the receiver because they contain a virus or a link that leads you to a malware-infected website.
VideoForm's team is constantly working to maintain the quality of video messages such that they won't be filtered out as SPAM.
Why Video Strategy Helps You Avoid Spam?
Video outreach is one of the most effective ways to get your message across. Nowadays, types of videos for businesses range from introduction to how-to instructional style videos that guide potential customers on what they can do with your products or services.
Our first advice? Use a video emailing software like Videoform, so you don't have any trouble editing and sending straight from Gmail or HubSpot!
For example, if you're a business with an e-commerce site, don't forget to introduce yourself through a short introductory video message when you first make contact. It's one more way to stand out from other brands competing in your niche.
Videoform lets you send a personalized video email right from your personal Gmail or Outlook account. But after recording a video message, make sure to add a bit of introductory text in the email body.
From here, prospects can find a call to action phrase like “book meeting” or “visit website” to take the next action.
With SPAM filters set to sort emails into spam automatically, it’s essential to send an email with the correct formatting. Adding a bit of text with a video email helps you stand out from the crowd and show the email provider that you are legitimate, thereby avoiding SPAM filters.
Should You Avoid Spam Words?
Avoiding spam words in your email can be a little tricky. It's essential to have a good video and the correct wording for it not to be flagged as spam and blocked by email systems.
For example, words like “free”, “cash”, “Sale” can immediately trigger spam🙅 filters. So the best bet is to avoid such words in your subject lines or body of the email before sending it to your target audience👥 or email list.
The six categories of words that can be grouped under spam are:
But don’t worry, SPAM filters have actually improved so that now they also look at the context of the email. So even though you use the spammy word “free,” just make sure the context is not spammy as well.
If you would like to send a video message from Videoform, read more from this blog.
Want to send personalized video emails from Gmail? Register for a free Videoform account today and start sending your prospects or customers personalized videos!