Sending out a generic sales email to a list of clients does not work anymore. With the presence of so many generic sales emails, it is difficult to stand out in this area. If you are just sending something as simple and mundane as a "Hi," or "Hello." The modern inbox of a user has become a competitive place.
So how do you bring a touch of originality to stand out in the B2B sales? Even if you do capture your potential client's attention, it won't last long.
What can we do? Instead of being a routine and following protocol, try giving them some originality. Let us discuss the five email templates that marketing pros use in their business.
Best Practices on B2B Sales Emails
When you are selling your product or service to prospects, it is better to be problem-focused. This is because it gets your recipient's attention faster as it provides a way to solve it.
Here are some best practices to have an effective B2B sales email campaign.
1) Strong Subject Lines
Attractive and catchy subject lines are a great way to start your email campaign. Because it is what makes or breaks for your prospects to click on your email. Your chances of response rate tumbling down is possible if the subject line is too basic.
2) Personalize and Personalize
Stop addressing your clients with a boring "Dear Customer" opening. It drains all the creativity and personalization from your email. Instead of sounding robotic, replace it with the person's first name. It can also include the hobbies and interests you found on their social media page.
3) Short Paragraphs Always Win
If you read the blog post till here, then congratulations! You know what I mean. I've found that short paragraphs always win. I challenge you to write a paragraph or two in your first email and see how it goes, then go for the gold on all future emails.
4) Single CTA
If you present more options, it is hard for the reader to make a choice. A single CTA is the simplest way to get your reader to take action.
5 B2B Sales Email Templates
1) The AIDA formula Email (Attention-Interest-Desire-Action)
Like many of your peers, you know how bothersome it can be to [deal with the problem].
I've been there. I know how it feels like [problems] and how significant it is to find a solution that works for you.
I wanted to reach out because we released a new product that you might like in your business. We designed this tool specifically for people like you who are looking for a solution.
We will take care of everything from start to finish. You don't have to worry about any technology work required for its implementation. This means our software can save you hours per week.
Would you like to try out the product? If yes, please get back to me for the best time to have a call tomorrow.
2) Finding the Right Person in the Company
I am writing to you in the hopes of finding the appropriate person who handles XYZ for your company. If you are, please don't hesitate to reach out.
ABC has put together an amazing plan for the next 12 months that will increase your brand's exposure.
We drive more sales through affiliate marketing programs to grow revenue quickly.
You can measure the results online once you put this plan in place. If you are the right person to connect with, could you please schedule a day to have a call? If not, who is the right person to speak with?
3) After Prospect Takes a Valuable Action
I see you recently downloaded our whitepaper about the new product Y.
I thought I'd reach out as your company looks like a great fit.
I wanted to check in with you about how the download went and help answer any questions. I help companies like yours to grow by understanding what your goals are for this year.
If you'd like to learn how our company can help, feel free to schedule a meeting. Let me know if you give the green light for working together :)
4) Nudge to Book a Meeting
Did you know that we bought 10X results in product marketing last month? It sounds crazy, but when I got the results, I wanted to share them with you.
Recently, our company has taken up some projects to assist other startups. Our purpose was to solve [problem] with these three simple ideas:
Benefit # 1
Benefit # 2
Benefit # 3
From day one, we have worked with clients like you and tested out the results.
If you are interested in learning how I'd love to schedule a meeting.
5. Free Trial Feedback
I'm writing today to see how you liked our product and service. I hope it's been a great experience for you so far! If not, we'd like to know what could be improved.
Some things that may have gone well are:
- The ease of ordering
- Quality of customer service
- Shipping speed
Some areas where improvement might be needed are pricing flexibility and customization options.
To help with this process, please take a few minutes to answer these questions.
If anything comes up during this exercise that is worth noting, please feel free to mention it here as well.
What Not to do on a Cold Email?
Most sales folks make these common mistakes & reduce their chances of getting a response
The biggest mistake one can make is not researching the company before sending an email. This includes not finding out:
- Who you are going to be talking with?
- What their role in the organization is and what they do daily?
- What are their interests outside of work? What does the company culture look like?
- Does your business have clients or customers who are more senior-level executives? Are they individual employees within a department?
- Does it matter if those people don't contact anyone else at your company besides you?
If these questions apply, then put some time into research and craft a personalized email.
Before writing a B2B sales email, make sure to put yourself in the recipient's shoes and then send it.
If your goal is to sell something, you have to do everything in your power for your prospects not to skip the email.
I hope these email templates will help you in your future endeavors.