B2B Sales Email Templates

11 B2B Sales Email Templates

What's Inside

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.


    Sending out a generic sales email to a list of clients does not work anymore. With the presence of so many generic sales emails, it is difficult to stand out in this area. If you are just sending something as simple and mundane as a "Hi," or "Hello." The modern inbox of a user has become a competitive place.

    So how do you bring a touch of originality to stand out in the B2B sales? Even if you do capture your potential client's attention, it won't last long.

    What can we do? Instead of being a routine and following protocol, try giving them some originality. Let us discuss the 11 email templates that sales pros use in their business.

    Best Practices On B2B Sales Emails

    When you are selling your product or service to prospects, it is better to be problem-focused. This is because it gets your recipient's attention faster as it provides a way to solve it.

    Here are some best practices to have an effective B2B sales email campaign.

    1) Strong Subject Lines

    Attractive and catchy subject lines are a great way to start your email campaign. Because it is what makes or breaks for your prospects to click on your email. Your chances of response rate tumbling down is possible if the subject line is too basic.

    2) Personalize and Personalize

    Stop addressing your clients with a boring "Dear Customer" opening. It drains all the creativity and personalization from your email. Instead of sounding robotic, replace it with the person's first name. It can also include the hobbies and interests you found on their social media page.

    3) Short Paragraphs Always Win

    If you read the blog post till here, then congratulations! You know what I mean. I've found that short paragraphs always win. I challenge you to write a paragraph or two in your first email and see how it goes, then go for the gold on all future emails.

    4) Single CTA

    If you present more options, it is hard for the reader to make a choice. A single CTA is the simplest way to get your reader to take action.

    11 B2B Sales Email Templates

    1) The AIDA Formula Email (Attention-Interest-Desire-Action)

    This model was developed over 100 years ago but still influences how advertisers work today—even in email. Use this model in your next email!

    Hi John,

    Like many of your peers, you know how bothersome it can be to [deal with the problem].

    I've been there. I know how it feels like [problems] and how significant it is to find a solution that works for you.

    We designed this tool specifically for people like you who are looking for a solution.

    We will take care of everything from start to finish. You don't have to worry about any technology work required for its implementation. 

    Would you like to try out the product? If yes, please get back to me for the best time to have a call tomorrow.

    Best Wishes

    2) To Connect With Main Person In The Company

    If you find it difficult to engage with the main person in a company, and your attempts at doing so have proven fruitless, send an email  to their assistant.

    Hi Jane,

    I am writing to you in the hopes of finding the appropriate person who handles XYZ for your company. If you are, please don't hesitate to reach out.

    ABC has put together an amazing plan for the next 12 months that will increase your brand's exposure.

    We drive more sales through affiliate marketing programs to grow revenue quickly.

    If you are the right person to connect with, could you please schedule a day to have a call? If not, who is the right person to speak with?


    3) After Prospect Takes A Valuable Action

    You can build a relationship with your prospect by asking them questions to get on the same page. This will help put both of you at ease because it shows that this isn't just another transaction!

    Hi Jane,

    I see you recently downloaded our whitepaper about the new product Y.

    I thought I'd reach out as your company looks like a great fit.

    I wanted to check in with you about how the download went and help answer any questions. I help companies like yours to grow by understanding what your goals are for this year.

    If you'd like to learn how our company can help, feel free to schedule a meeting. Let me know if you give the green light for working together :)


    4) Nudge to Book a Meeting

    The importance of explaining your services to a prospect can't be stressed enough. You should provide an overview and general benefits your services.

    Hey John,

    Did you know that we bought 10X results in product marketing last month? It sounds crazy, but when I got the results, I wanted to share them with you.

    Recently, our company has taken up some projects to assist other startups. Our purpose was to solve [problem] with these three simple ideas:

    Benefit # 1
    Benefit # 2
    Benefit # 3

    From day one, we have worked with clients like you and tested out the results.

    If you are interested in learning how I'd love to schedule a meeting.


    5) Free Trial Feedback

    To ensure that your product is the best it can be, ask what they thought of their experience with your product.

    Hi John,

    I'm writing today to see how you liked our product and service. I hope it's been a great experience for you so far! If not, we'd like to know what could be improved.

    Some things that may have gone well are:

    - The ease of ordering
    - Quality of customer service
    - Shipping speed

    Some areas where improvement might be needed are pricing flexibility and customization options.

    To help with this process, please take a few minutes to answer these questions.

    If anything comes up during this exercise that is worth noting, please feel free to mention it here as well.


    6) Tie Your Email To A Recent Event

    You can make your emails more personal by sending them after a recent trigger event. This makes it more personalized.

    Hey Jane,

    Congratulations on your series A funding!

    It must feel good to know that you're going to continue innovating and making a difference in the world.

    I wanted to connect with you today because we're happy to announce that we've helped X customers get their email productivity up by 30%.

    Let me tell you a little more about what that means for them:

    1. Marketing Automation
    2. Multi-user access
    3. Only pay for what you send

    If you are interested in finding out how we helped [company] with their problems, let's set up a quick call!


    7) The Problem-Focused Approach

    Businesses must focus on their customers' problems and find a solution. This email helps you focus on the prospect's pain point and send an email.

    Hey Jake,

    I've been hearing a lot about your company and what you guys are doing over there.

    If the articles I read are any indication, it's going well.

    It sounds like you have some tough decisions to make regarding spending time on other priorities while keeping the sales team running smoothly at the same time - that is not an easy thing to do!

    SenDot has helped companies save money on marketing and sales while freeing up time to work on the business rather than managing people. Want to try it out?

    Let's schedule a call!


    8) The Relevant Question Email

    Ask relevant questions to your prospect. The more you know about them, the better you will be at selling them on your product or service and convey their needs effectively.

    Hey May,

    I know you're busy working to increase conversion rates.

    But who isn't? I want to make this quick.

    Here are my tips for increasing conversion rate:

    They're easy and will take no time at all!

    Would you like a quick 15-minute session during the next week so I can walk you through the tips and discuss this further?


    9) The PAS Formula Email

    The Problem-Agitate-Solution model has an opposite approach to the BAB formula. Here is an example for this formula.

    Hey Penny,

    I'm sure you've been in this situation before.

    You're feeling insecure about your weight, and it's affecting other areas of your life. I get it... it's a common and frustrating situation for many women these days!

    But there IS something that you can do about it.

    AM Gym is running a three-month weight-loss boot camp designed specifically for women ready to take back control of their health and well-being.

    For more information or to set up an appointment, please don't hesitate to contact us right away.


    10) The Competitor Satisfaction Email

    If your prospect is already using a competitor's product, send them this email to convince them that you are better than the other brand.

    Hi John,

    I noticed that you're using [competitor's product] and am curious how it's working for you.

    I work at [our company], which is similar to [your competitor's product].

    I've found that our customers prefer us because of the extra features we offer, such as exporting your data in any format, providing customer support 24/7 on chat or email, etc.

    It might be worth considering switching over so you can get all these benefits too!

    How does this coming Thursday sound for a quick call?


    11) The “Love Your Product” Email

    The best way to give a compliment is in an email that isn't full of flattery. If your prospect sees through insincerity, you're not going anywhere with it.

    Hi Kevin,

    I saw your article on [platform] and loved it so much I shared it with my team.

    You guys are doing great things!

    I like how you [specific compliment].

    And since you're busy, I'll make this quick.

    We've spent over 2 hours creating a demo for [company] on [achieve result].

    I would love for you to look and let us know if you find it useful at all?


    What Not To Do On A B2B Sales Email?

    Most sales folks make these common mistakes & reduce their chances of getting a response

    The biggest mistake one can make is not researching the company before sending an email. This includes not finding out:

    1. Who you are going to be talking with?
    2. What their role in the organization is and what they do daily? 
    3. What are their interests outside of work? What does the company culture look like?
    4. Does your business have clients or customers who are more senior-level executives? Are they individual employees within a department?
    5. Does it matter if those people don't contact anyone else at your company besides you?

    If these questions apply, then put some time into research and craft a personalized email.


    Before writing a B2B sales email, make sure to put yourself in the recipient's shoes and then send it.

    If your goal is to sell something, you have to do everything in your power for your prospects not to skip the email.

    I hope these email templates will help you in your future endeavors.

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.