Most sales folks don't realize that their follow up emails are among the most important pieces to a successful B2B sale.
A recent study by Salesforce found that email is the number one channel for following up with prospects, beating out phone calls and meetings.
If you're a B2B sales person, there's a good chance that you've sent out hundreds of emails during your career.
And if you're not on top of following up with prospects and customers, then those emails may have fallen into the abyss.
One out of every 5 sales leads never reply to your initial email, so why would they respond to another?
If you want the prospects to respond to your follow up email without being too pushy or pesky, here are 5 templates that will keep your messages professional and timely.
How & When to Send Follow Ups
A study found that a B2B sales first email has a 30% response rate and only 14% when it comes to the fourth email. Also, 70% of email chain responses drop right after one unanswered email. This means, following up at least once can get your conversion rate up by 22%. It is necessary to understand what you are missing out on sales. So what is the best way to follow up?
How: Send a follow-up email with compelling content that will interest your prospect, not something like "I hope you are doing well." If you want people to keep reading and respond, then do more than send out a standard template.
Whom: Before drafting a mail, make sure to consider the customer experience and ask, "what's in it for them?"
When: The best time to send a follow up email is about two days after the initial contact, but this doesn't mean you can blast them with emails. You should only be sending one every week or so. This will make your prospect more receptive and less annoyed because they are not receiving constant messages from someone trying to spam with offers.
Compelling Follow Up Subject Lines
- Hey, did you forget me?
- Do you still have any interest in our service?
- How to improve your [business goal]?
- Let's have a 5 min call on this?
- Creative ideas for your launch
- John, quick question?
- Do you have [x] seconds?
- 10 Things you should know
- Let's try that again
What Should I Write In a Follow-Up Email?
It is a necessity to send follow-up emails after your initial contact with a business owner.
If you want your emails to be taken seriously, the written words must match your original outreach tone.
The three phrases that make up a follow-up email is as follows:
- Hi, I just wanted to hear about your….
- Hello, I thought I would check in after the conversation….
- Just checking in….
These sentences make the reader feel good and at the least interested in reading your email.
All you need to do is write an attractive subject line and draft an email that adds value to prospects.
The important thing you must remember is when writing a polite follow up email adding a call to action.
If you want the person to read your email or call you back, learn how to incorporate call-to-action phrases.
The key here is: make sure the email feels as if it was sent by an actual human being and not an automated system.
The more personal touch in these types of messages will show prospective clients how much they matter to you.
Also, it sets you apart from other service providers who may have contacted them earlier in their company's development stage or shortly thereafter when they are less prepared at the time of your first contact.
Think about asking questions that can help gauge where things currently stand so that you know which points to brush upon.
5 B2B Sales Follow-Up Email Templates
We have organized five templates according to the specific event; browse through them and use the appropriate ones for your follow-up email.
1) Follow up email after a meeting
Thank you for meeting with me yesterday. I really enjoyed our discussion and I look forward to continuing it.
If you were interested during the meeting, here are a few items that were not covered:
- Any other questions or concerns?
- What is your feedback on these topics?
Let me know your thoughts on this!
Thanks for your input
2) Follow up email after a trigger event
I just wanted to touch base and say hello, and see how things are going in the meantime?
Last time we chatted, you agreed to get back in touch with you if I come across any opportunities that might be a good fit for your company.
If there's anything that I can help with or provide some valuable information on our product, then let me know - it would be great to hear from you!
Thank you again for taking time out of your busy schedule last week to have a chat. I really appreciate it.
3) Follow up email after leaving a voicemail
It was lovely talking with you, and I wanted to make sure that the message came clearly. You can also get a copy of our eBook on this topic by visiting: [link]
If there are any other concerns, please don't hold back to reach out. Please let me know if we'll be able to connect soon!
4) Follow up email after an introduction event
It was such a pleasure meeting you yesterday during our Tech Expo presentation! I was wondering if everything went well and any feedback you could give about our product demo?
Our brand is always looking to improve sales, so any suggestions you have would be much appreciated. If it's not much trouble, please feel free to reply, and I will get in contact with you again soon or give a call on 1800-800-0000 if that is easier. Thank you!
5) Follow up email after your first discussion
I enjoyed chatting with you today and learning about your goals. I want to provide you with a few more resources that can help you on your way.
- Download our free guide, "How To Become A Sales Rockstar"
- Check out this article about how we made over $28 million in sales last year by following three simple steps.
- Watch the video below for some tips and tricks that will increase your closing ratio.
I hope this was helpful. Please let me know if you have any doubts!
Why Should You Follow up?
For all those business owners wondering why they should be bothering with email follow-ups, here are some reasons:
- It provides the best way to make initial contact. You have a 1 in 10 chance of starting a conversation, but 97% of customers say that an email follow-up is effective Hero). Now you only need one out of ten emails to convert into a phone call or meeting. One single success can pay for your marketing campaign and then some by increasing listener engagement. It really does work - we promise!
- Estimates suggest there will be 50 billion digital messages sent each day. The research found two factors: first, customers are most receptive between Monday morning (0900) and Friday afternoon (1500). Secondly, they're least receptive after 1700. Avoid sending an email at this time as there is less likely a chance of response - which could be a problem down the line if their requirements change overnight.
- The last and arguably most important benefit is that businesses are 5 times more likely to get what they need by sending follow up emails than simply waiting for the customer's response, so it really does pay off in the end!
The Bottom Line
Now that we have seen some follow up email templates, make sure to use them in a specific use case to get more results.
If you're an entrepreneur who has never sent out any sales email before - or someone who wants some new ideas about how best to bring sales to your business, these templates should help!