You've just landed on a blog post that can help you write better sales emails. As someone who's spent years in the trenches of sales emails, I'm here to share with you how to craft an effective and persuasive message that will get your prospects engaged.
Common Mistakes To Avoid
- Don't include attachments unless they're relevant
- Don't just summarize your message in the subject line; instead, provide details about why you're contacting them
- Don't use an inappropriate greeting for the recipient
- Make sure your grammar and spelling is correct
Best Practices For Using & Customizing Email Templates
- Use the right template for the job
- When sending an introductory message, create a template that is short and sweet like this one
“Hi {name},
My name is {your name} from {company}.
I'm following up on our recent conversation about _____.
If you're looking at closing a deal, then use an intro script that has more detail.”
- Make sure your template aligns with your brand message
Best Subject Lines
Before you send your next batch of emails, use this guide to get started. Traditional subject lines are boring and not persuasive enough to compel people into reading the email content. So instead, follow these simple and smart subject lines to get started.
- Are you ever going to talk about yourself?
- Have I gotten through yet?
- Take my job!
- Wishful thinking...right? Maybe not! (Exclusive offer)
- Do you need another email from me?
Make Your Email Look Personal
You can always count on emails. It worked for the Democratic National Convention, it worked with Jay-Z and Beyoncé, and it will work for you too! After all, channels like these are borderless orbs that transcend time zones. All hail the mighty internet!
But suppose you don't have a basic template to personalize before sending emails off into that great wide web in the sky. In that case, your mail message is going to end up as just another nameless, faceless example of failed communication.
Stop addressing your clients with a boring "Dear Customer" opening. It drains all the creativity and personalization from your email. Instead of sounding robotic, replace it with the person's first name. It can also include the hobbies and interests you found on their social media page.
This article is all about creating engaging messages via conversational cues that recipients feel they've been consulted about rather than lectured to.
Also Read: Warm Sales Email Templates
6 Best Basic Sales Email Templates
1. When You Want To Connect With The Directors Of Organization
It can be challenging to connect with directors or heads of organizations, but sales email is a great way to get in touch. This email can help you to start your conversation.
Hello [Name],
This is concerning the webinar last Friday [Webinar name].
My Name is [ ], and I work for [ ].
I have gathered a bunch of information on a Business development plan to improve sales.
We have some new tips to help you drive more sales through affiliate marketing programs so that your revenue can grow quickly.
Have a look at the Video Form. For further details, you can reach me @ [Contact No].
We love to hear your thoughts :)
Thanks,
[Signature]
2. Building Rapport With a Prospect
You want to be able to reach out and touch your prospect before they buy, but it's not always that easy. What should you do instead? You have a direct line of communication with them through email!
Hi [Name],
Saw your inquiry last night about the product [name].
I am the owner of [Firm Name & we have 5 manufacturing units in the USA.
Recently our sales team in a survey found that more than 100 distribution units in Florida, Texas are generating huge profits [20%] from the last 6 months on this product.
If you want to know more about this product. Click on the [link] for scheduling an appointment.
I am looking forward to hearing from you soon.
Best Wishes,
Contact No:
3. Explain Your Services
If you want to explain your services, make sure to use this template
Hello [prospect name],
Thanks for checking our website and inquiring about the service.
I am a salesperson at[Firm Name], and I will be assisting you.
Check the following [VideoForm] to gain a better idea of the service.
If you are looking for any other information, you can reach me @ or for a “one-on-one” detailed discussion; you can schedule an appointment. Click here for scheduling.
Thanks,
4. Closing Sales Email Template
You’re in the final stretch of your sales process, and you want to seal this deal. Here's a template for closing out that sale:
Hey, John,
As discussed before, I wanted to reach out and check back with you on your plans on buying the [Retail store] at [location].
Happy to share with you that there is no auction at this time & we have settled the deal for [$ ]
The owner of the store has accepted our offer as well & is willing to sell.
I am sharing the proposal acceptance copy for further process.
Are you available for a quick call?
If not, send me an email to set up a meeting with the owner, and let's close the deal.
Cheers,
[Name]
5. Building Rapport Email Template
This email discusses how to build rapport with your potential clients and explain your project's recent announcements.
Hi FIRST_NAME,
I saw your recent announcement this week about [news].
I found this article on [topic] that I think you could use as you and your team move forward.
It seems like it would be a good reference for future projects or initiatives to learn more about: [Link]
I hope you find it helpful. Let me know if you’d like to chat more about it offline.
Thanks,
[Name]
The Bottom Line
The email is your first impression on a potential customer. There are a lot of aspects to consider when crafting the perfect sales email, and it can be difficult to figure out where to start or what you should include in an effective email.
That's why we compiled this list of templates for crafting professional emails that will get you results!
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