Car Sales Email Templates

10 Best Car Sales Email Templates

What's Inside

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.


    Car sales email templates are vital for maintaining a professional, efficient relationship with clients and prospects. It is easier to edit a template rather than writing a new one. That's why I'm here to help you out!

    I have compiled some of the 10 best emails that our customers have used in order to get their desired response when selling cars themselves.

    These car sales emails offer structure, organization, and personalization to guide you and your prospect towards success. Use these car sales email templates to streamline and maximize opportunities in automobile/ car sales.

    Is your email game the best it can be? This blog post will provide you with templates that will improve your emails and increase conversions.

    Read on for more!

    What Makes A Good Car Sales Email?

    Lets walk through some of the basics and most important sales aspects that will help to make your car sales email perfect. 

    The first thing we need is an attention-grabbing headline followed by a short description about your business. What makes your business different from other Units in town. What are the add-on benefits you get on purchasing a car in our unit.

    Basics To Be Aware Of

    It always feels great when there is finally some time to yourself- except now you have this looming deadline on Monday morning that needs attention too.

    What will you do first?

    For the budding salesperson, knowing how to write a car sales email template is essential.

    Once you know the basics of what and who should be included in this type of correspondence, everything else can come naturally!

    First things first: Make sure that your subject line grabs attention by being clever or cute (this way recipients are more likely to read it). Next comes writing an introduction - but before typing out "Hi!" make yourself sound as qualified as possible so they have no reason not to listen. 

    Finally we get down into some specifics like pricing offers and other services offered at their dealership such as financing options for those with bad credit scores.

    Some Of The Best Subject Lines To Sell A Car

    • It's been a great ride, but I need something new
    • Selling a car? I can help!
    • [Your city] Car Sales - We're open!
    • I need a reliable vehicle for work or school.
    • Are you a good driver?
    • Hey, did you want to buy a car?
    • Is your car giving you the blues?
    • What to do when you need a car
    • Thinking about buying a new car?
    • Easy financing available, so you can choose a car today

    10 Best Car Sales Email Templates

    1) Prospect Shows Interest in a Particular Car

    Want to schedule an appointment with the prospect? Use this template to send an introductory email.

    Hello John,

    Great that you have chosen one of the best selling cars in our lot.

    We are pleased to take your interest further.

    Have a look at the demo tour on the features & specifications.

    Click here for the demo tour/ video.

    If you’d like to come and take a look at it yourself; you can schedule an appointment here.

    Click on the link. Feel free to respond to this email.

    We can work out on the price and add-on benefits.

    I’m looking forward to hearing from you.


    2) New Lead First Email

    A warm email sent to potential customers is important because it can make them feel like you care about their needs. So make sure to save this template for that use.

    Hey John,

    Saw your enquiry for a car (Name) (Model).

    Let me help you understand more about this car and its features.

    Please click on the link for video form features & technical Specifications

    Model ----- is the best performance car suitable for all terrain; the seating comfort is absolutely stunning with recliners quite convenient for long travels. It is a compact car. It is easy to drive inside the city.

    If you need more information on this car, reach out to me @ 


    3) Looking Forward For Prospect To Visit Your Lot

    By sending a prospect an appointment schedule email, you communicate that your business values the potential client. Therefore, it's important to send this email as soon as possible!

    Dear [John],

    It was great speaking with you on (date).

    I am looking forward to our appointment Scheduled on date: time: at our dealership -----.

    Click on the maps/ address link

    Link & text address:

    This is what I look like when you come in ☺:

    For any further information you can text to my number or just click here to record & share your thoughts.


    4) Get The Prospect To Subscribes To Your Newsletter

    The more people know about your company through email, the better chances you have of landing new customers, leading to increased sales. So get the prospect to sign up for your newsletter with this car sales email template.

    Hello [John],

    Thank you for signing up for [DEALERSHIP'S] [NAME OF NEWSLETTER].

    For the latest news and developments in the automotive industry, car repair tips, answers to your frequently asked questions, and exclusive coupons, subscribe to [NAME OF NEWSLETTER].


    5) Service Reminder Email - After Sales

    After-sale Service is more than just selling a product. It's all about the customer and making sure they are satisfied with their purchase, which will make them come back for future business, as well as recommend you to others. This car sales email template may come in handy for these kinds of situations.

    Hello Jason,

    What's the status of your [VEHICLE MAKE AND MODEL]?

    I just wanted to check in to make sure everything is still running smoothly, as well as remind you that you’re [SERVICE] is approaching.

    Click here if you find any major issue, or click the below link for regular service.

    The cheapest and most effective method of car repair is to keep it up to date.

    Feel free to reach me @ ___________

    Customer service no:
    Dealer name:

    6) Click Follow-Up Email Template

    A car sales professional should watch for triggers that indicate a prospect would like to be followed up with. Sending timely email sales follow up increases the likelihood of striking up a conversation and make a sale.

    Hey Jeffrey,

    I wanted to give you a heads up about our limited-time offer this week at [car dealership name]. 

    The offer only lasts for three days, so you’ll need to act fast to potentially end your car search!

    [Insert offer detail]

    Come by our office anytime! 

    We're open Monday through Saturday from 9 am. 

    Call or drop by if you have any questions at all - we'll do what's best for your driving needs!


    7) Appointment Reschedule Email Template

    When a prospect has booked an appointment with you and wants to reschedule, sending a confirmation email with accurate contact details is important. 

    Hi Serena,

    I have scheduled your appointment for [date] at 10:00 am.

    Please let me know if this time does not work for you, and I will try to accommodate any changes or requests that would better suit your schedule. 

    Look forward to seeing you then! 

    To save you time, here is our office address which is located near the service center:



    8) Trade-In Email

    If your prospect is a car owner for four years, the chances are that their current set of wheels is beginning to show some wear and tear. While it may be tough initially to convince owners about the benefits of trading in their cars for new ones, emailing can become an effective weapon when used accordingly. Start by sending out emails with this easy-to-use template.

    Hey Clara,

    I just saw your tweet about how you're looking for a new vehicle.

    I got access to a 2017 Mercedes-Benz C300 Sport with only 14k miles on it, and I think it's perfect for you!

    You're on your way to the great car! 

    We offer a custom dealership trade deal right now, so it's the optimal time for you to change cars. 

    Just let me know if I can do anything else for you or answer any questions about this opportunity.


    9) Send a Happy Birthday Email

    Your prospective car buyer's birthday is a special day that should be celebrated. Many like receiving happy birthday emails from the dealership as it shows that you care and offer the best possible customer experience.

    Hey Steve,

    How's your birthday treating you?

    We at AS Dealership wish you the most blessed and blissful of birthdays!

    Celebrate your birthday with a special gift from our team.

    Come in for an oil change and receive 10% off any other services on the day of your appointment!

    Just enter your car details below to get started: __________________


    10) Car Purchase Review Request

    Asking for a sales review specific questions is an important step to make sure you're on the right path. Use this template for that situation.

    Hi Jake,

    I just wanted to reach out and ask you about your experience at our dealership.

    What did you think of the car buying process? How was the quality of our service?

    I hope that we were able to provide an excellent customer journey for you.

    If not, please let me know how I can make it up to you.

    It would be amazing if you took the time to respond with any feedback, even an online review! I look forward to hearing from you soon.

    [survey link]



    With these templates, you have the tools to create your own car sales email and get more prospects in your pipeline.

    You can find success in this competitive market by following our tips for designing a professional, personalized template that will help you connect with clients and grow their trust over time.

    What are some of your favorite car sales email templates? Share them with us!

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.