Challenger Sales Email Templates

Challenger Sales Email Templates For B2B Companies

What's Inside

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.


    Challenger sales models are the future of business. It's a strategy that's been developed recently in 2011 by Matthew Dixon and Brent Adamson in their book. 

    The methodology focuses on a winning sales process that teaches and takes ultimate control of the sales experience.

    The Challenger Sales email template is a proven, professional, and smart way to sell more. 

    If you're looking for a new way of selling that's not only effective but also easy, then it's time for you to try the email template. 

    You'll also be able to close more deals because this template has been designed for maximum conversions. 

    In this article, let's understand what the challenger sales model and challenger sales email templates are.

    What is The Challenger Sales Model?

    You may be wondering what this Challenger Sales Model is all about. Well, it's a strategy that helps you break away from the traditional selling model to create something new and more exciting for your customers! 

    The seller approaches the prospect by actively teaching him/her throughout the sales process and takes control of the conversation, with the right combination of skills.

    According to the challenger sales model, the sales mode of interaction falls into five different profiles. 

    1) Relationship Builders

    Relationship builders focus on building strong professional relationships with the customers. They strive to meet customers' needs and work hard to resolve tensions in commercial relationships.

    2) Reactive Problem Solvers

    These sales reps are highly detail-oriented because they focus on follow-up and ensure services are appropriately executed. 

    3) Hard Workers

    Demanding worker sales reps will go that extra mile to ensure everything goes according to the plan. They make more calls and visit customers more than anybody else on the team.

    4) Lone Wolves

    These folks are self-confident and considered as rule-breakers among the sales force. They like to do things in their way or not at all.

    5) Challengers

    On the other hand, Challengers have a profound understanding of customers and focus on taking control of the conversation. Challengers are assertive and are not afraid to assert their views. 

     Some Of The Best Challenger Sales Email Template

    Here are 2 challenger sales email templates drafted according to the challenger sales model to help you take control of the sales conversation.

    Email Template One

    This email is about an exclusive training offered to the CEOs and Founders.

    Hi John,

    There is a question many of us don't stop to think about often enough...

    What do you truly want from your company?

    Financial independence…

    A sales team reaching its goals...

    Paying customers...

    Respect from your colleagues...

    More free time with family & friends...

    The list goes on and on, but it all starts with one thing:

    Predictable, profitable sales

    But how do you get there?

    If you're a business owner who is stuck at six figures and wants to break into eight figures.

    I'm putting together exclusive training on building a brand that generates an increasing flow of new leads, customers, and clients.

    It is not a webinar or a course; it is simply an email series you need to follow. 

    Would you like to receive it?

    Then, click here, and I'll share this content with you.

    This is advanced training for six-figure entrepreneurs who want to cross the $1 million mark. 

    Talk soon,

    P.S. This training is ONLY for CEOs, Founders, and Owners whose startups are currently generating 6 figures in sales

    Email Template Two

    This email template is about creating an interest with the customers for joining a partnership with the company.

    Hey Jane,

    Quiz For You:
    How many customers use the XYZ loyalty program?

    Answer: 6 Million

    This is why I ask. In 2021, 6 million customers have already received rewards from the loyalty program, which accounts for 63% of the sales. 

    What does this data entail?

    1. XYZ Company has figured out how well the retention rate works in offline mode
    2. Ecommerce sales soared to more than 25% in 2020.

    Changing the consumer perception from store to online shopping happened due to closing the store in the street. ___% of sales are made from offline transactions, but eCommerce is growing faster than ever before and becoming more popular every day. 

    The company has figured out how well retention rates work offline, and they're proving that it's just as effective for them online. 

    Partnerships with local businesses have increased their effectiveness even further - I'm sure you've seen some of our latest posts on Facebook by now.

    Overall, segmenting and leveraging the customer data to communicate with customers has strengthened the brand image.

    It's time you take part in the growth as well. 

    Talk soon,


    Email Template Three

    This template is about educating your customers about a traditional product and encouraging them to take up a modern solution.

    Hi Jack,

    My name is John Doe, and I'm the CEO of JOHN Electronics. 

    As you are reading this, our rag-tag team of marketing specialists and sales reps are currently sifting the internet for the most nuanced data on consumers using light bulbs and finding ways to assist them in lowering the energy bill.

    There's a big push to be more environmentally friendly, but traditional light bulbs aren't very eco-friendly.

    They're energy hogs!

    Many of our clients tell us they are hesitant to make changes because their building is too old. 

    However, these problems do not exist for everyone.

    Therefore, we want our prospects who may need help with suggestions on how to begin a more sustainable lifestyle within their own lives and become more environmentally friendly business!

    Did you know that changing the light bulbs in your workspace can save up to 80% of energy? 

    Your traditional incandescent bulb uses 25-80% more electricity than an ENERGY STAR qualified CFL or LED. 

    How many rooms does your workspace have, though?

    So, you would have around 150 light bulbs in your workspace. 

    By switching to energy-efficient ones instead of the traditional kind, we could save $150 a year, and they will last 4 times as long! 

    Would that be something you'd like?

    Would you be interested in finding out how to make your entire house more energy efficient to keep your energy costs down?

    Hope to hear from you soon!

    Email Template Four

    This email made a company get 50% more customers who were subscribers to their newsletter. Try it!

    Hi Jane,

    I'm Chris, and I'm the Co-Founder & CEO of [company name].

    Let me be the first to welcome you to our family as you have successfully shown interest in our service.

    Imagine yourself at a party filled with the most exciting people you've ever met.

    We are a team of marketing professionals on the hunt for fresh and innovative ways to grow your business.

    [Newsletter name] is a weekly email that provides you with marketing insights and tactics to give your business an edge over the competition. 

    Every Tuesday morning, you can expect to receive the latest marketing insights and tactics in your inbox. 

    In just the time it takes to drink your coffee, [newsletter name] will provide a fresh perspective on industry trends from our team of experts!

    Now, I am not one to force anyone to read anything, but there are a couple of things you can do while waiting for the Tuesday morning newsletter….

    1. Check out - 2021 Video Marketing Trends You Need To Watch Out For that turns skeptical salespeople who depend on cold emails to leap to videos. You can swipe these trends to grow your business.

    2. Give one of our most loved Sales Blog - Sales Video Playbook a read to win over customers with video outreach.

    3. I know we just met, but I want you to know that we're only going to send stuff you'll be interested in. So make sure to add our email as one of your trusted contacts.

    I'm so happy you chose to subscribe to the [newsletter name]! I know plenty of places for marketing news, and choosing our newsletter means a lot.

    Thanks again for subscribing; I hope you enjoy reading about all things marketing and sales with us in your inbox every week.

    Talk Soon,

    If you are still not familiar with the challenger sales model, read on:

    • The email adds value right away
    • Rather than disturbing the prospect with sales, the email carries an idea from the beginning
    • You can pull the data from company reports
    • If the prospect likes your idea, you will get a meeting to discuss it right away
    • Specific research regarding the industry is a must

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.