Event Sales Email Templates

10 Best Event Sales Email Templates That Grabs The Attendee's Attention

What's Inside

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.


    Event sales email templates are critical to your event success. It is a unique type of selling that has been around for centuries. You can trace it back as far as the Ancient Olympics and Biblical times. 

    The goal of event sales is to sell tickets, sponsorships, or other items at events. Event sales are mostly made in person, but there are ways to do this online too! Continue reading this for more information about event sales email templates and how you can kick-start your selling process. 

    Let's dive in…..

    Best Subject Lines for Event Sales Emails

    1. Don't miss out this [week]
    2. What are you waiting for?
    3. Find out all of [speaker] 's secrets!
    4. Last chance: Book your tickets now
    5. Grab your VIP ticket and take part in the Webinar!

    10 Best Event Sales Email Templates

    1) Inviting Prospects to an Event

    If your company is hosting an event and needs more audience, make sure to send this email.

    Hey John,

    I'm glad you're reading this email. 

    There is an event coming up and would be honored if you came to hear the speakers and network with other talented people. 

    As a special bonus, we are offering free registration! (Link)

    I invite you to sign up for the event called "something."

    It's going to be a special evening that starts at 8:00 PM EST this Wednesday.

    Feel free to call me if you have any questions @______


    2) Short Invitation To Your Prospect

    When your company is hosting an event and needs more audience, make sure to send a short invitation like this!

    Hi Jane,

    We're hosting an event called "something something," and we want you to come.

    Join us for drinks on June 20th at 7 pm. We'll be presenting all the details then.

    Here's a little sneak peek: You will learn about ____(product).

    We hope to see you there!


    3) Urging the Prospects to Book a Spot in Your Webinar 

    If your event still has more seats left, use this email to create a sense of urgency.

    Hi Jane,

    I'm _____ from the event. 

    We're hosting a webinar on how to market your content and reach new audiences. 

    Featuring _____, a successful entrepreneur of the year; she'll show you how she used these three simple steps to create lasting success in her business: 

    Join us this Wednesday 1 pm EST on our webinar! You won't regret it.


    4) Urging Prospects To Book A Spot On Webinar 2

    If your event still has more seats left, use this detailed version  to create a sense of urgency.

    Hi Cole,

    I'm hosting a webinar on how to market your product and reach new audiences.

    In this webinar, we will be delving into topics such as:

    1. How to create content that attracts buyers and converts them into leads?
    2. How to increase website traffic and conversions through email marketing (without spamming people)?
    3. 10 best practices for landing pages & conversion optimization

    If you have questions about the webinar or need more details, please email me at: [email protected], and I'll be happy to provide that information right away.


    5) A Quick Follow-Up to the Event

    Still, no response, follow up to remind them of the event and how many spots are left.

    Hi John,

    We are very excited about the event on Wednesday and wanted to make sure you did not forget about it!

    As a reminder, this is an opportunity to hear from some of our industry's top experts in the field and network with other like-minded professionals.

    We have limited spaces available, so please let them know if you know anyone else who may want to come!

    You can use this link: ______

    Looking forward to seeing you there!

    Talk Soon,

    6) Post Event Email Template

    After the event is over, you can send a quick email to discuss the plan and whether they want to take a step forward.

    Hi Jane,

    I wanted to reach out and thank you for attending our event this Friday. 

    I'm sure you have many questions about the plan and what we talked about in person.

    So please feel free to contact me at __________.

    Would it be possible for us to schedule a time over email/phone call soon? 

    I would love an opportunity to learn more about how we could work together on your project. 

    Thank you again!

    7) Subscribe for More Updates Email Template

    After a person attends the meeting, you can send them an email to subscribe for more updates.

    Hi Jane,

    It was a pleasure meeting you on Friday!

    We want to make sure you don't miss out on any of our upcoming events. 

    Would you be interested in receiving our newsletter? 

    We send out updates every month with information about the latest events in your area and other opportunities for learning and growth. [Link]


    8) Receive Updates About Future Events

    After someone has attended the meeting, you may send them an email to join for future events.

    Hi John,

    It was a pleasure meeting you on Thursday!

    You seem like an awesome person.

    I just wanted to send you an email to see if you're interested in future events that we may be having.

    We will send them out via email and give people the option of opting out anytime they want!

    Just reply with your preferred phone number so we can text or call whenever something is coming up :)


    9) Provide Immediate Value

    Look for a way to add value upfront, even if it's your knowledge. Just remember not to be critical in your first email. Starting with a compliment may soften the blow of criticism.

    Hey Matthew,

    I came across your website, and I must say the design is brilliant.

    It enhances your message and compels action.

    That said, though, there seems to be a mistake with the SEO.

    However, it's a relatively simple fix that most people don't know about.

    This is why it is so important for you to attend my event on Thursday at 7 PM, which will be hosted by an SEO specialist Matt who has amazing experience in this feat!

    Would you like me to sign you up?


    10) Build Rapport Using Common Interests

    A salesperson should find common ground between the customer and themselves to build rapport, this leads to trust for future interactions.

    Hi John,

    I was browsing LinkedIn and noticed that we're both in the same industry.

    And you're also an email marketing expert. You may not know this, but video emails are on the rise!

    If you want to learn more about rehumanizing your business with a touch of videos, my event is perfect for you.

    Do you want to come to my meeting at the Marriot Hotel next Saturday (March 14th) at 7 PM?


    The Bottom Line

    These event sales email templates are designed to generate more ticket sales by giving a sense of urgency. It encourages prospects to take action while also providing  the knowledge they need to make an educated purchase decision. 

    What do you think about this template? Do you have any other suggestions for how I can improve it or target different segments better? I want your feedback so that our team of experts can make future templates even stronger and more effective at generating revenue!

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.