The hotel industry is a tough one, but it can be even tougher with the growth of websites like Airbnb and HomeAway. Also, you'll be shocked to know that the abandonment rate for booking hotels online is a whopping 75%!
Whatever the reason, it is time for salespeople like you to step up the game with these strategic hotel prospecting sales email templates. Let's dive in…
8 Best Hotel Prospecting Sales Email Templates
1) Introduction of Your Hotel
This email can be sent to people who are likely looking for a luxurious hotel to stay in who checked or inquired about your website.
Hi John,
I'm ____, and travelers find our hotel the best stay.
I would love to tell you more about it and show you why we are different from other hotels.
Our high-end, luxury hotel offers a beautiful view, spacious rooms with all the latest technology and amenities like a full kitchenette and gym in each room.
Whether your stay is for business or pleasure, we want to make sure that everything goes smoothly.
Let me know when it is a good time for a call.
Best regards,
[Signature]
2) For People Looking for a Family Vacation
This email is to urge prospects to take a vacation and tell them to stay at your hotel. Convince the prospect why they have to spend their time in your hotel.
Hi Jane,
Congratulations on your new promotion. I'm happy for you!
Planning this weekend with the family can be tough, but it doesn't have to be stressful.
We at [ hotel name] hope that you'll find the perfect balance between work and play by staying with all the facilities you need.
To get started planning your weekends off-site, come see us online at our website ____
Book your weekend now!
Thanks
[Signature]
3) The Perfect Hotel for Business Executives
You can list down all the facilities you offer to the business executives like location, airport and say why you are different from other sites.
Hey John,
I see that you are looking for a hotel to stay in for your upcoming business trip. Found your profile via LinkedIn.
[Hotel Name] is a high-end hotel that offers business people advantage by being located near business locations.
We also offer free amenities such as internet, breakfast, room service, a fitness center, and more!
We have meeting space available at an affordable cost if you like to cater an event or host a training session.
See why we're the best choice for any traveler.
For more assistance, please give a call @______
Thanks,
[Signature]
4) "Invite the Guest to Your City" Email Template
If your hotel is located near an international tourist spot, send this email template.
Hey Jane,
Planning a visit to Walt Disney World?
I have some exciting news for you!
If you are looking for a hotel in [place name], the Retreat Hotel is only 3 kilometers away from the park.
Now your vacation can be perfect with more time spent exploring the magical world and less time traveling to get there.
Don't wait any longer and look at our rates today on our website____
Happy Journey!
[Signature]
5) The "Incentives" Email Template
In this email, you can attract the prospect by giving them an incentive. It also creates a sense of urgency.
Hi Jane,
I hope you are doing well this evening.
I wanted to reach out and ask if you have given any thought to staying at The Retreat Hotel shortly?
We offer a 15% discount on your next stay should you book for two or more nights.
Also, you can get access to our fancy spa that offers massages and manicures for free if you bring a guest.
Don't miss out on our special limited-time offer! Book Now
Thanks,
[Signature]
6) Compliment Them
You could give out discounts and free food to your prospects. This might get their attention, but it would also cost you money. Instead of that, you can offer a compliment for no price at all!
Hi Derek,
Congratulations on your new role as marketing director!
I know it can be difficult to find hotels close by for conferences.
We are happy to provide you with complimentary breakfast and special rates for our hotel rooms.
You can also explore the amenities of GM Hotel during your stay, such as our spa or meeting room facilities.
We hope this will make your next conference more enjoyable!
Thanks,
[Signature]
7) Talk To Lower-Level Employees
The best way to gather intel about a potential prospect is by having conversations with trusted sources. The first step should be starting these chats and gaining an understanding of the other party's interests, needs etc.
Hey Gina,
In your ideal world, where is your boss staying when on a business trip?
My guess is that he or she might be looking for a hotel that has all the things they need - from meeting space to fine dining.
You know what I'm talking about: GM Hotel!
GM Hotels are designed with the needs of traveling executives in mind.
They offer more than just a place to rest and recharge. Get a quote from GM Hotel and contact us with any questions you might have.
Thanks!
[Signature]
8) Provide Useful Advice
If not for promoting your hotel, make sure to provide useful guidance about touring the nearby places.
Hey Jen,
I hope you're having a great day.
The best way to enjoy New York is to get lost in it's bustling streets and iconic landmarks like the Statue of Liberty.
And if that doesn't sound like your cup of tea, I can tell you how to find out all about the city before you visit!
We have tons of travel information on what NYC has to offer so we know better than most where there are hidden gems and secret spots for travelers just like yourself.
If you want more insider knowledge on what NY is offering go here: read our blog- __________
Thanks,
<Signature>
All in All
By implementing hotel prospecting sales email templates, you can decrease sales cycles and increase the likelihood of closing with prospects. Also, it keeps their interest in your hotel high and makes them more likely to stay with you again.
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