Initial Sales Email Templates

10 Best Initial Sales Email Templates To Build Rapport With Prospects

What's Inside

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.


    Starting a new business or launching a new product is both exciting and challenging.

    After all the product is going into the market for the first time, you need a good first impression. An initial sales email template can help plan your sales strategy effectively.

    Here is a list of email templates designed to help you create an engaging message to build rapport with your prospects.

    Importance of Emails in Initial Sales

    Developing an initial sales process in your business can help you from the ground up.

    Apart from early rejections, a personalized email suiting the prospects' preferences can hopefully let you push your product harder into the market.

    While sending these emails, you will get a good sense of the challenges and objections you might face in the process. It is also a good way to get direct customer feedback about your product. 

    Before dealing with a ton of customers, it is best to find out how you proceed with sales emails initially. It is also a great way to refine your logistics and sales pitch.

    Subject Lines For Initial Sales

    • I have a question about your project
    • Don't open this Email
    • A surprise gift for you!
    • Meet your new software
    • Get priority access to our product
    • Grow your engagement 10X
    • Introducing _____
    • You might be interested in this
    • Want to see your business grow?
    • FLASH DOWN on our new product

    10 Best Initial Sales Email Template

    1) Making A Sales Introduction

    This email is a chance to make your first impression to your potential customers. Customize it according to your product and services.

    Hi John,

    I just read that you've been looking for software to automate your sales process. 

    I'm so glad I found you because we are the perfect fit!

    We have [tool name] to help you seamlessly introduce new products and services on social media and blogs while automating face-to-face sales approaches.

    With [tool name], you can send personalized product recommendations based on what's trending online right now. 

    If you are interested in the software, would you like to schedule a call this Friday? 


    2) If The Prospect Is Using Your Free Tool 

    With this email, you can urge the prospects to sign up for the paid version if they are still using the trial version.

    Hi Jane,

    I noticed that you and your team are still using the free version of [name] service. 

    I'm guessing that's because you're just getting started and trying to decide if [tool] is what you need for your business.

    Until September 15th, 2021, all new users will receive the [tool] at 50% off their first two months—just $2/month instead of $4/month! 

    This means after only 2 months on [tool], you'll have already saved over $5 in monthly fees.

    Get in touch with me to discuss the requirements @______


    3) When Prospects Opened Your Email But Not Replied

    Sending this email can incite a reply when  the prospect is too busy to respond to your emails even after reading the message.

    Hey John,

    I just wanted to check in with you a bit more about the email I sent you last week. 

    Still not getting back to me? It's been what? 5 days now? 

    Anyway, I didn't want this conversation to end without hearing from you, and follow-up is important for both of us. Our tools for your business include:

    [Tool #1 and why it's helpful]
    [Tool #2 and why it's helpful]

    Do you have any questions about my offer, or would you be willing to hop on call next week sometime?


    4) Building Rapport With Prospects

    This email aims to build rapport with prospects who are interested but not quite ready so they can keep talking about the product and eventually be ready.

    Hey Jane,

    I hope you're doing well! 

    I just wanted to follow up after our last conversation. 

    When we spoke, it was apparent that you were interested in the product and just needed more information before you could take the next step. 

    Would you be interested in hopping on a call with me?


    5) Congratulate the Customer

    Do a bit of research and find what your prospect is up to. Then, include the special information and congratulate prospects for their effort.

    Hey Jane,

    Congratulations on your recent round of funding.

    I'm sure it's been a challenging few months but congratulations all the same.

    We are looking for new clients who've recently gone through the fundraising process and received seed or series A funding. 

    We can help push your business forward with [product name] to drive traffic to your site and generate more leads via, SEO, & Email Campaigns. 

    Could I show you what this tool can do for you?


    6) Ask For Feedback Directly

    Ask for feedback. It's the best way to make sure that you're on track with what people want from your company, product or service.

    Hi Derek,

    We're a small company that just launched a new product.

    I think it's great and I want to know what you think about it!

    Would you be willing to have a quick video call with me?

    I promise this will only take 5-10 minutes from your day.

    It'll also help us make the product even better as we go forward.


    7) Asking For Feedback With More Detailed Email

    Want to add a little more impact to the email while asking for feedback? This template is the right way to go.

    Hi Trevor,

    I have a question for you.

    What if I told you that your feedback could change the future of our product?

    We're building the next version of our SAAS, and we want to make sure it's perfect for you and us.

    While we don't know what's going to happen, we know some things would be great about it: better interface, easier navigation, more features!

    That's why we need YOUR feedback! Tell me everything from what makes YOU happy to what frustrates YOU for us to get the best possible outcome together.


    8) Did You Like The Demo?

    You must ask the prospect if they liked the demo. It's one thing for you to give your products away, but another when customers pay with their time and money!

    Hi Jane,

    I saw you visited our homepage.

    I'm sorry if the demo seemed too short!

    Did you like the demo? What did you think of it?

    If I could get a few minutes of your time to answer some questions about what you liked and didn't like about our product, it would be an enormous help.


    9) Respond To Social Media Posts

    Send a short-winded input to your prospects and appreciate what they have posted on social media with this template.

    Hey John,

    I just read your blog post "How To Use Social Media To Sell More", and I have to say that it was well-written.

    Your sales perspective was very well thought out and insightful.

    I also wanted to share with you this new service called [product name], designed specifically for businesses who would like heightened social listening capabilities on their prospects' social media posts.

    It's an affordable way for companies like yours interested in knowing what customers are saying about your posts.


    10) Invite Them To Participate In Market Research

    Invite your prospects to participate in a survey and give valuable feedback with this email template.

    Hi Jane,

    Did you know that your opinion is valuable?

    We're a SAAS company and we want to ask you a few questions about __________.

    We'll do all the work - but it would be great if you could take eight minutes of your time to answer these questions now.


    The Bottom Line

    Initial sales emails are a great way to introduce yourself and your product. It can also be used to ask for feedback, answer customer questions, or other exciting offers. If you need help with any aspect of the process, I'm happy to provide some insights.

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.