Insurance Sales Email Templates

9 Insurance Sales Email Templates

What's Inside

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.


    Are you a new insurance agent? That's great but do you know the ins and outs of email templates?

    If your business relies largely on successfully sending sales emails, you need to have some tricks up your sleeve that convert better. 

    As an insurance agent, it is ideal to have some insurance sales email templates in your toolbox.

    Let's check out the 9 templates that make you work smarter.

    Important Aspects Of Insurance Emails

    For insurance agents, sales email should not be about direct selling.

    It’s all about making a connection with potential leads and clients.

    Building a stronger relationship is the key to win in insurance email campaigns.

    The insurance industry doesn't have a good reputation thanks to the sneaky practices done by some agents.

    As a legitimate company, you must reach out and gain public trust.

    An insurance sales email template can make your job easier, but only if you customize it in the right way.

    1) Communication

    Between your company and policyholders, it is important to remove the communication barrier. Make sure to send out timely information to announce all the forthcoming events.

    2) Personalization

    For connecting better with policyholders, use list segmentation.

    It can break down each individual into smaller groups by age, location, gender, and many more. Add the policy holder's name at the beginning of an email.

    3) Measure results

    Monitoring the performance of emails is best. When you compare them with a benchmark determines how your emails are performing.

    This method is proven to generate a higher return on investment.

    The current industry benchmark for insurance companies looks like this:

    • Unique Opens Rates: 31.4%
    • Click-Through Rates: 4.6%
    • Click-to-Open Rates: 13.2%
    • Hard Bounce Rates: 0.97%
    • Unsubscribe Rates: 0.13%

    Types of Emails to Send

    1) Welcome Email

    A welcome email is your first connection with a new subscriber. But before sending the email, make sure to research what kind of email they are expecting from you. Also, encourage them to visit your site. Don't forget to thank them for joining your list.

    2) Emails that Provide Value

    Once you have subscribers, it's time to start communicating. Send them an email, whether it is about a general topic or sales-related. But before sending a sales email, I would recommend you to send content from topics like - 

    • Tips for Being Healthy
    • Your Company Values

    3) Post Purchase Email

    After the customer has purchased a policy from you, do not think that emails are irrelevant now. You need to encourage them to refer your brand to their family and friends. You can also ask them to renew the policy next year. Express your gratitude and give detailed instructions on what to do next.

    4) Feedback Email

    Feedback email is another important information collected by agents.

    It is done after the purchase and customer service interaction.

    It is useful to manage the testimonials and identify what customers need.

    A feedback email should be sent at certain intervals.

    Feedback email makes them feel like customers are valued partners rather than targets.

    For instance, after every interaction with customers and once in six months. It will help you identify what your customers need to stay happy with your services/products.

    5) New Product Launch/ Updates Email 

    An effective product update message can be used to announce a new product or updated feature.

    This is especially important if you want your customers to know that they can upgrade to a better plan.

    Customers will be happy as it's not backward-compatible with their current plan.

    Simple Subject Lines That Works

    • Insurance is cheaper than you think
    • Don’t let your current insurance rip you off
    • Best insurance package deals
    • Are you as healthy as you think?
    • Protect your family with the best insurance policy
    • Do you know how accident-prone you are?
    • Have you considered the risk of not buying insurance
    • It's a pretty good day for insurance
    • 🚨 Oh NO! it's time to buy insurance
    • Let's get you insured
    • Just so you know, I think you're worth it!

    9 Best Insurance Sales Email Templates

    For all frustrated insurance agents, we recommend using these email templates. You can improve your success rates in no time:

    1) Follow Up After A Cold Call

    Do you want to provide an insurance plan with multiple carriers and convince the prospect they need it? Then, this is the right template for you!

    Dear John,

    Thank you for taking some time from your busy schedule to chat with me today. I know insurance shopping can be challenging.

    I reviewed the cost of your current insurance policy and noticed a $150 premium increase in 12 months.

    I can provide quotes from multiple carriers based on your specific needs.

    If you're ready, I will call you on Wednesday to follow up. In the meantime, you can reach me at 000 000 000 if you have any questions.


    2) Reaching Out For A Referral

    The best way to get a referral is by reaching out. Use this template!

    Dear Client,

    Through our mutual acquaintance [name], I noticed that you are opening a new business.

    If you are looking for business insurance, ABC Insurance is the right fit. It has shown remarkable results in similar companies to yours.

    I would be happy to meet with you and walk you through all the details of business insurance. Don't worry about any obligations on your part, I'll buy the coffee


    3) Offering A Competitive Quote

    Convince your prospects that you offer the best rates, and your customer service is second to none with this template.

    Hi Jane,

    It was a delight to meet you the other day and talk about (what you discussed), and I understand your coverage needs.

    After looking into the options for coverage, I found that we can offer you a competitive quote at an affordable cost.

    Please let me know if it's okay to use your contact details below:

    Name _______________
    Company name _________ 
    Address ________________

    Thank you for considering our insurance agency as your trusted partner. 

    Best Regards

    4) Winning Back Past Client

    Are you looking to win back your past clients? This template is an effective way of doing just that!

    Hi John,

    Thank you so much for being an esteemed policyholder from [dates]. Since the time you became aware of us, a lot has changed.

    But we never changed our dedication in providing the complete solution with exceptional service.

    I encourage you to see our recent competitive quote that is one of the best in the market.

    Click on this link to get your free quote, or please give me a call to learn more.


    5) Thank You Note After A Phone Call

    The importance of sending thank you notes cannot be overstated. Mailing out these little gems will show clients that their investment has not gone unnoticed.

    Dear John,

    It was a delight to chat with you today about the importance of protecting your home, business, and family.

    Please accept this note as confirmation. I will follow up with you by email tomorrow to answer any concerns about coverage options for you.

    Also, if there are other insurance products you may need please feel free to let me know!

    The bottom line is: The best protection starts at home. Thank you again for being such a great client-partner!


    6) Prospecting Introduction

    It is important to introduce yourself as an insurance agent. If you are a newbie in this field, use this template to build relationships.

    Hi John,

    I just saw that you are a health care expert.

    My name is Ahmad, and I work as Senior Sales Manager for Insurance Company "Insurance Co".

    Our company has one of the best insurance policies available so far, which includes:

    1. Health insurance for employees
    2. Business travel insurance
    3. Dental plans etc...

    If you could spare some time for this meeting, I will be more than happy to share all details in detail with you!

    Best regards,

    Also Read: Prospecting Sales Email Templates

    7) Prospecting Introduction 2

    Here is another way to introduce yourself!

    Hey John,

    I’m writing to you because we have an insurance solution for your company.

    The latest figures show that the average cost of healthcare for a family has increased by $10,000 in 10 years.

    Do you think it’s possible to control costs?

    We can help! Our health insurance policy covers preventive care and routine check-ups at no additional expense.

    If you have any questions, please get in touch with me.

    Let’s schedule a one to one meeting to discuss this further.


    8) Health Insurance For SaaS Business Employees

    Employees require insurance, especially those working in a fast-growing firm. Send this message to a top prospect right away.

    Hi Jason,

    My name is John Doe. I’m the CEO of insurance broker company XYZ Insurance Co.

    We help companies get access to health insurance for their employees/contractors in all 50 states.

    Our clients are mostly software as a service (SaaS) businesses.

    Typically our customers are not big enough to qualify for group rates but too big to go without any coverage at all.

    You can read more about us here: ____________

    I would love to chat about your needs on (time) or let me know if this time is not convenient.


    9) Pet Insurance

    If your prospect has a pet, then convincing them to care about their pet's medical expenses becomes easier with this template.

    Hi John,

    My name is Mike, and I am an Insurance Agent at [Pet Insurance].

    Our mission is to provide coverage that protects your pet from unexpected medical expenses just like you protect yourself from unforeseen accidents, illnesses, or injuries with insurance services.

    The most important thing we have learned over the years is that pets can develop health issues even before they reach their senior years.

    If you would like to learn more or need help with anything related to pets, please let me know! 🙂

    Hope to talk soon!

    Also Read: Auto Insurance Sales Email Templates

    Bottom Line

    Whether you close a deal or want your potential lead to purchase a new converge, always send an email.

    This will help them remember you as a pleasant person if they are looking for insurance later.

    The emails above are short and crisp, and it also adds value to efforts.

    Experiment with catchy subject lines and start building better relationships. 

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.