Are you a new insurance agent? That's great but do you know the ins and outs of email templates?
If your business relies largely on successfully sending sales emails, you need to have some tricks up your sleeve that convert better.
As an insurance agent, it is ideal to have some insurance sales email templates in your toolbox.
Let's check out the 5 templates that make you work smarter.
Important Aspects of Insurance Emails
For insurance agents, sales email should not be about direct selling.
It’s all about making a connection with potential leads and clients.
Building a stronger relationship is the key to win in insurance email campaigns.
The insurance industry doesn't have a good reputation thanks to the sneaky practices done by some agents.
As a legitimate company, you must reach out and gain public trust.
An insurance sales email template can make your job easier, but only if you customize it in the right way.
Between your company and policyholders, it is important to remove the communication barrier. Make sure to send out timely information to announce all the forthcoming events.
For connecting better with policyholders, use list segmentation.
It can break down each individual into smaller groups by age, location, gender, and many more. Add the policy holder's name at the beginning of an email.
3) Measure results
Monitoring the performance of emails is best. When you compare them with a benchmark determines how your emails are performing.
This method is proven to generate a higher return on investment.
The current industry benchmark for insurance companies looks like this:
- Unique Opens Rates: 31.4%
- Click-Through Rates: 4.6%
- Click-to-Open Rates: 13.2%
- Hard Bounce Rates: 0.97%
- Unsubscribe Rates: 0.13%
Types of Emails to Send
1) Welcome Email
A welcome email is your first connection with a new subscriber. But before sending the email, make sure to research what kind of email they are expecting from you. Also, encourage them to visit your site. Don't forget to thank them for joining your list.
2) Emails that Provide Value
Once you have subscribers, it's time to start communicating. Send them an email, whether it is about a general topic or sales-related. But before sending a sales email, I would recommend you to send content from topics like -
- Tips for Being Healthy
- Your Company Values
3) Post Purchase Email
After the customer has purchased a policy from you, do not think that emails are irrelevant now. You need to encourage them to refer your brand to their family and friends. You can also ask them to renew the policy next year. Express your gratitude and give detailed instructions on what to do next.
4) Feedback Email
Feedback email is another important information collected by agents.
It is done after the purchase and customer service interaction.
It is useful to manage the testimonials and identify what customers need.
A feedback email should be sent at certain intervals.
Feedback email makes them feel like customers are valued partners rather than targets.
For instance, after every interaction with customers and once in six months. It will help you identify what your customers need to stay happy with your services/products.
5) New Product Launch/ Updates Email
An effective product update message can be used to announce a new product or updated feature.
This is especially important if you want your customers to know that they can upgrade to a better plan.
Customers will be happy as it's not backward-compatible with their current plan.
Simple Subject Lines that Work
- Insurance Is Cheaper Than You Think
- Don’t let your current insurance rip you off
- Best Insurance Package Deals
- Are you as healthy as you think?
- Protect your family with the best insurance policy
5 Best Insurance Sales Email Templates
For all frustrated insurance agents, we recommend using these email templates. You can improve your success rates in no time:
1) Follow up After a Cold Call
Thank you for taking some time from your busy schedule to chat with me today. I know insurance shopping can be challenging. But I wanted to share some information with you that may be helpful.
I reviewed the cost of your current insurance policy and noticed a $150 premium increase in 12 months.
It's important for me to know how much additional coverage you want.
Also, can you tell me any other reason before making your decision?
I can provide quotes from multiple carriers based on your specific needs.
If you're ready, I will call you on Wednesday to follow up. In the meantime, you can reach me at 000 000 000 if you have any questions.
2) Reaching out for a Referral
Through our mutual acquaintance [name], I noticed that you are opening a new business. If you are looking for business insurance, ABC Insurance is the right fit. It has shown remarkable results in similar companies to yours.
I would be happy to meet with you and walk you through all the details of business insurance. Don't worry about any obligations on your part, I'll buy the coffee
3) Offering a Competitive Quote
Hi Jane, It was a delight to meet you the other day and talk about (what you discussed), and I understand your coverage needs.
After looking into the options for coverage, I found that we can offer you a competitive quote (what we discussed) at an affordable cost.
I'm happy to get this information back to our underwriter and have them provide you with a formal quote.
Please let me know if it's okay to use your contact details below:
Company name _________
City, State Zip Code____
Phone number _____________
Email address ______@_.com
Website URL/Social Media Accounts___________________
Preferred method of communication ____________
I look forward to hearing from you. Thank you for considering our insurance agency as your trusted partner.
4) Winning Back Past Client
Thank you so much for being an esteemed policyholder from [dates]. Since the time you became aware of us, a lot has changed.
But we never changed our dedication in providing the complete solution with exceptional service.
I encourage you to see our recent competitive quote that is one of the best in the market.
Click on this link to get your free quote, or please give me a call to learn more.
5) Thank you Note after a Phone Call
It was a delight to chat with you today about the importance of protecting your home, business, and family.
Please accept this note as confirmation. I will follow up with you by email tomorrow to answer any concerns about coverage options for you.
Also, if there are other insurance products you may need please feel free to let me know!
The bottom line is: The best protection starts at home.
Thank you again for being such a great client-partner!
Best wishes always on our journey
Whether you close a deal or want your potential lead to purchase a new converge, always send an email.
This will help them remember you as a pleasant person if they are looking for insurance later.
The emails above are short and crisp, and it also adds value to efforts.
Experiment with catchy subject lines and start building better relationships.