Real Estate Sales Email Templates

10 Real Estate/Property Sales Email Templates

What's Inside

    Personalized emails have 2X higher response rates

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    Have you ever been so frustrated with your property sales progress that you just wanted to bury your head in a hole? Just kidding :). 

    I get it.

    It's not easy to make your emails stand out from the crowd.

    Especially when everyone is already on their eleventh round of holiday sales emails.

    The good news is, I've put together 10 best property sales email templates for every situation.

    Now using these real estate sales email templates you can get back to focusing on what matters.

    It is time to generate more potential prospects & closing deals.

    10 sales email templates you can use in every situation & boost your sales with 2X speed.

    Best Subject Lines for Property Sales Emails

    • We're Ready to Make an Offer on Your Home Today!
    • Interested in Selling Your Home?
    • Have You Seen This One?
    • The Perfect House for You!
    • A New Listing Just For You!
    • It's Time To Sell Your Home!
    • Congratulations, you've just won a free home appraisal from us! (just kidding) ;)
    • How to Sell Your House Fast and for Top Dollar

    What's the most important email you send as a real estate agent?

    The one that tells your customer they've won the house! And with an 50% conversion rate, these 10 property sales emails will help you do just that.

    That's right, our templates  tested in-house and proven to convert at an 50%+ conversion rate.

    Our properties come with an easy-to-use editor. You can customize everything from fonts to colors without ever touching code or hiring someone else to do it for you. 


    10 Best Real Estate/ Property Sales Email Templates

    1) Asking for a Referral


    Hello [John],

    Good to hear that you have moved into your new property. I'm sure you've settled in well at your new digs.

    Please don't hesitate to ask if there is something else I can do to assist you.

    You might be aware, real estate is more dependent on collaborations than other industries.

    If you know someone who is looking for a realtor, please let me know.


    2) Inviting Prospect to your Open House


    Hey John,

    I know you've been looking for houses for a while.

    Did you know that this Sunday at (TIME), I'll be having an open house at (LOCATION)? [Invitation]

    Click here for navigation.

    Your presence will make my day.


    3) New Listing not yet on the Market


    Hi John,

    It's great to have you here.

    I'm about to launch a new listing (which isn't yet on the market), and I wanted you to be the first to hear about it!

    Please let me know if you'd like more details.



    4) New Homes in the Neighbourhood Available Soon


    Hello [John],

    Thank you for your interest in the [address] house. It was a delight to meet you. This house is already under lease, as you might have learned.

    I understand how disappointing it can be, but I have some good news for you! 

    There are some other homes in the area that will be available shortly, and I'd be happy to schedule a private or early viewing for you.

    Click here for schedule a time.

    Right now, [neighborhood] is a competitive place. I can find the best deal for you. 

    Check out [this video] about our future projects in this area.



    5) New Listings in the Neighborhood


    Hello [John]!

    It's been a while and took great good search of your choice. Here are a few listings you would enjoy. Have a look at the coolest properties . All these properties  are in your neighborhood.

    [neighborhood #1] - Features                               

    [neighborhood #2] - Features                             

    There are also add on features for both the neighborhood's meeting your extra requirements.

    I've added Video link for the virtual tour here. We took utmost care of your choice & will be happy to see you next weekend. 

    Neighborhood #1:

    [Villa No. 1] It is a corner property facing the park. If you are more of a nature lover, this is the best option. But it is a little on the higher side.

    [Villa No. 2]

    [Villa No. 3]

    Neighborhood #2:

    [Villa No. 4] This is a fantastic choice because it has many qualities you are looking for & it fits your budget.

    [Villa #5] 

    If you'd like to see either of these homes privately, please schedule a time here [link]


    6) Mistake in the Paperwork


    Hello John,

    Sincere apologies for the inconvenience.

    For our paperwork, we strive for the highest degree of accountability and consistency. This time, though, we've struggled.

    I went ahead and completed the missing paperwork. Have a look at the revised document.

    I'm still looking at the source of the problem to ensure it doesn't happen again. We're nearly through with the transaction, and the papers should be ready by the end of the day.

    I've got a gift-card with your name on it for the next time we meet.

    Looking forward to hearing from you


    7) Increase Property Sale Value with Home Renovation

    Hi John,

    It’s been a while since we met.

    The deal we got your property was one of the greatest milestones in our bucket.

    Now that the difficult part is over, the next thing is learning how to make your home get higher value in the next year.

    Here are a few suggestions on improving the property value with marginal efforts. Have a look at these proposals.

    [Home renovation project #1 Article on changing the Exterior view].

    In your Neighborhood (--)One of our Prospect at Project (-- ) & Location (--) opted for this plan & sold out their property 1.3 X times the market price 3 months ago. 

    [Home improvement project #2 Article on changing the Interior view].

    This is an ongoing project & it has increase the current market value by 10%. By the time the work is complete it may increase further.

    If you are interested, Click here to fix an appointment in the coming week. I will be available on the following dates ------.



    8) Requesting for More Time to Sell


    Hello John,

    I understand how difficult it is to keep a house in showroom condition 24/7 & you are doing a great job.

    The business, unfortunately, isn't always kind.

    This afternoon I will ensure that all our agents are mindful of the advantages of your house.

    We will make use of the Promo videos for demonstration.

    If you can only wait a little bit, I'm sure the offer will be worth it.

    Last month we sold a similar property for a great deal. I am sure your property will fetch much more as it is in a prime location.



    9) Nudging Passive Seller with Property Prices


    Hello [name],

    Would you like to know how property prices were in your neighbourhood last year, and the prospects for the [upcoming season]?

    You'll find figures that display home sales, costs, values, and other key data over the year in my evaluation.

    Tap on the page below for more detail



    10) Passive Buyer Follow-up Template 

    Hey John,

    Thank you for taking the time to speak with me on [date].

    I understand that you may not be ready to look at properties this time.

    Here are some interesting real-estate articles that will help you understand what to look for when you are buying a property.

    This will help you understand the present market trends in your neighbourhood.

    Once again, thank you for your time.

    Best wishes,


    The good news is, I've put together 10 best property sales email templates for every situation.

    Now using these real estate sales email templates you can get back to focusing on what matters--generating more potential prospects and closing deals.

    It's time to stop worrying about how your emails are stacking up against the rest of the market because now you have a resource that will provide all of those answers for you!

    You're welcome :)

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.