Retail Sales Email Templates

5 Best Retail Sales Email Templates

What's Inside

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.


    Retail sales is a term that defines the sale of goods/ products at retail. The retail industry is one of the world's largest and fastest-growing industries. It has been estimated to be worth $4 trillion in global revenue, with around four million employees working in this sector. 

    This article will provide you with valuable information on how to write an email template for retail sales. It is important that your emails are engaging and high quality in order to create a positive impression with your customers.

    How to Write a Retail Sales Email Template?

    The retail industry is one of the most competitive industries out there. To make it in this world, you need to be creative and innovative. You also need to know how to communicate with your customers/ prospects effectively.

    We all know that email communication can have a profound impact on a customer's experience with our company. But what if we don't know what to say? What should go into an email template?

    So when are these Retail sales email templates needed? Here's a list of the most common reasons:  

    • To promote a new product or service - to respond to leads that visit your website, use this template as an opportunity to let them know about what you offer and explain why it would be valuable for them. This is also a good  time to mention any specials or discounts you may have.

    • To make an announcement - if you've got a new promotion, feature, or another big news item that you want the world to know about this is the place for it! Let your customers and prospects know what's so great about your business by telling them all of its good points etc.

    Best Subject Lines to Grab Attention

    • You're still on my mind! 
    • How's it going?
    • Looking for a franchise 
    • How to make the most of [your product] in your company
    • How to get your product on your buyer's shortlist
    • You can now do even more with your [product] now that you have it

    5 Best Retail Sales Email Templates

    1) The AIDA (Attention-Interest-Desire-Action) Formula Email Template

    This can be used when you are launching a new product/ service.

    Hi Sam,

    Are you looking for creative ways to Increase your retail Sales?

    I've been there before. I understand how frustrating [problems] can be, and how important it is to find a solution that works for you.

    I wanted to reach out because we recently launched a new product [VideoForm] that you might be interested in using in your business.

    The new product [VideoForm] is a great way to promote your retail business and deliver an effective message.

    Check out this [Demo Video] to know more about our product. (or)

    You can reach me @ [number] to know more details.

    Best Wishes

    2) Passive Buyer Email Follow-up Template

    This email can be used when a prospect attends a meeting and shows interest in the product but never turns in to buy. Can be used to stay in touch with passive prospects.

    Hi Sam,

    Thank you for taking the time to speak with me on [date]. 

    I understand that you may not be ready to look at our product at this time.

    Here are some advertising videos/ posts we have done to our prospects in the town.  

    Check out the link.

    Once again, thank you for your time. 

    Best wishes,

    3) Prospect Response Email Template

    Received inquiry & you have sent a proposal for further negotiations on closing the deal. This email helps to promote your product and attain more interest for prospects to move further. 


    I am a salesperson working at []. Recently I saw your inquiry for the following product[].

    We are pleased to take your interest further. Have a look at the demo tour to know more details.

    Click here for the demo tour/ video

    If you’d like to come and take a look at it yourself; you can schedule an appointment here. Click on the link

    Feel free to respond to this email. We can work out on the price and add-on benefits.

    I’m looking forward to hearing from you!


    4) Prospect Appointment Schedule Email Template

    Email can be sent/ used to prospects who are struggling to improvise sales and looking out for ideas and products/ services to pitch in. Can be used in multiple situations such as cold email, warm email, someone inquired about your product and never turned up.

    Dear [prospect],

    It was great speaking with you last time (date), thanks for showing interest! 

    My name is [], & i work as a salesperson for[]. We are wholesale distributors in the [USA] for [product Name]. 

    We can help you with that!

    10,000 people in your industry bought this product from us last year & were thrilled.

    [Video link]

    I am looking forward to our appointment scheduled on date: time: at our dealer place -----.

    You can reach us easily by using the navigation maps 

    Click on the maps/ address link

    Happy to see you at my place


    5) Responding to Franchise Request Email Template

    This email can be used when a prospect wants to set up a retail store/ unit and is looking out for franchise. 

    Hey there[name],

    Saw your inquiry for setting up a retail store [brand name] at [location]. 

    We have the following franchise plans available.  

    [Plan a], [Plan b], [Plan c]

    Presently we are operating in the USA & Have a look at our success story.

    Please click on the link for more details.

    If you need any other information on this you can reach me @ 

    Thanks for your interest.


    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.