Saas Sales Email Templates

Top 10 SaaS Sales Email Templates You Must Know

What's Inside

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    Software as a service (SaaS) is a method of delivering software over the internet.

    All you need to do is sign up for an account with your chosen provider and purchase what services you require. You don't have to worry about installing anything on your computer - it's all done remotely. 

    The benefits of using SaaS are apparent:

    • No installation costs
    • Less downtime due to upgrades and updates
    • Access from anywhere in the world using any device with an internet connection

    It also opens up opportunities for collaboration because people can work together on projects without being physically present at the exact location.

    This means more efficiency and better prospect satisfaction rates! 

    With all the competition out there today, it's essential to understand everything you can about writing effective Saas sales email templates to stand out from your competitors.

    Let's dive into it!

    Tips for Writing A Better SaaS Sales Email Template

    • It's essential to keep a professional tone in your sales email.
    • Ensure that the message is clear and concise without being too pushy or aggressive with your prospect base.
    • It can be helpful when starting an email by providing some information about yourself, for example, who you are, what company you work for and how long it has been since you contacted the prospect.
    • You can provide some background information like main features about the software services also

    Also Read: Software Sales Email Templates

    Advantages Of SaaS Email Templates

    • These email templates can help increase your revenue without the need for an in-person sales pitch. You can demonstrate your services using videos, links, articles, etc., attached to the email.
    • By keeping your contact information in the footer, you will get more leads without creating a mailing list. You can use these email templates for marketing on multiple platforms and getting new prospects while retaining previous ones.
    • SaaS sales emails are often easier for prospects to read because they are not distracted (e.g., long paragraphs). They also typically have less information which is great for those with short attention spans.
    • For high-value prospects, these email templates can provide an easier way to close deals because it is easier to articulate the benefits of your service.

    Best Subject Lines

    • How to sell more SaaS?
    • You're not sure how to start your startup
    • Why should you use this service?
    • It's now or never
    • Do you have a bucket list?
    • WHY your competitor is using this, and you're still reading this
    • For every successful sale, there's a story

    10 Best Sales Email Templates to Start a Conversation With Your Prospects

    1) Software Services Promotion Email Template

    Promote your SaaS product through an email with this high converting template.

    Hi Jane,

    My name is John, and I am a salesperson working at [Firm Name]

    I'm contacting you because I understand that your company is in the market for a new software solution.
    For over 25 years, we've been providing Software as a Service (SaaS) to businesses like yours. 

    Our services offer an easy and cost-effective way to manage all of your operations from one location—eliminating the need for customizations and onsite IT staff.

    For more information, you can reach me @ 


    2) Potential Prospect Email Template 

    Did you find a potential high-value prospect? Then send this email to build a relationship.

    Hi John,

    I have received your inquiry on the date []. I am a salesperson working in a [SAAS company] & I can help you.  

    As your company grows, you will need to manage more and more accounts. 

    This can be a time-consuming process that distracts management/ prospect from other important tasks.

    That is why a [Software - Name,  as a Service solution] helps small businesses with accounting. 

    The software automates many manual processes in accounting, such as payroll, invoicing, and reporting for an affordable monthly fee (which often includes your first month free).

    I would love to provide the service demo for you over the phone to answer any questions you may have about how it works! 


    3) Plug & Play Email Template

    When you read a blog post about the prospect company, you can share your expertise and subtly introduce your SaaS product with this  email template.

    Hi John,

    I just read your blog post and thought of you when I was writing this sales email.

    I've been in the business for a while now and have seen all kinds of software companies come through. 

    One thing that has always stood out to me is how much time some people spend on their website copy versus developing their product or service.

    That being said, we offer custom-designed templates for any SaaS (Software as a Service) based businesses who want to give potential customers more than just words on a page when they visit.

    You can reach me @ _______


    4) Connecting With Top Management Email Template

    If you want to connect with the top management executives from the prospect company, use this SaaS sales email template.

    Hi Clare,

    I found your LinkedIn profile and would like to introduce myself. I am a senior sales manager at ____________. 

    I saw that you are the CEO of _______ company, so I wanted to reach out and see if you might be interested in our software as a service platform for your business. 

    You can sign up for a free trial here: (link)

    Let me know what you think!


    5) Business Development Services Email Template

    If you want to build rapport with a potential customer, use this template

    Hi Matt,

    I came across your company while researching software as service companies and thought you might want to know more.

    We are a professional sales email marketing company for SaaS businesses focusing on conversion rates, revenue maximization, and customer retention.

    If we could chat on the phone for just 5 minutes, I would love to help answer any questions you have about our services or how they can help your business grow.


    6) A Direct Email

    Send this email if you want to be direct about selling your SaaS product with no intention of building relationships first.

    Hey Jane,

    I just wanted to introduce myself. I'm a long-time entrepreneur and founder of two SaaS companies - one that was acquired.

    My company is currently generating 6 figures in revenue with no marketing budget (yay!)

    I have an idea for your business to help you generate the next 100 10 minutes or less.

    Let me know when you're available for a 10-minute call, during which I'll share the basis of my idea with you?

    Talk Soon!

    7) Direct Email 2

    Send this email if you want to be direct about selling your SaaS product with no intention of building relationships first.

    Hi John,

    I'm reaching out because I think you'll be interested in a product that could save you as many as 10 hours every week.

    My name is Ryan, and I'm the founder of a software tool that helps busy entrepreneurs like yourself by automating tasks.

    And let me tell you - Carlos Slim, Ralph Lauren, Malcolm Gladwell are all huge fans ;)

    Have ten minutes next week for a personalized demo?


    8) Ask For An Introduction Email

    Do you want to get to know a certain firm and work with them? This is the ideal template for that.

    Hey Larry,

    What's up?

    I noticed we're connected on LinkedIn and thought it might be a good time to introduce myself.

    I'm the CEO/Founder of [SaaS company] and am looking to get introduced to your Marketing Agency contact.

    I am impressed with what I've heard from my friends about your work so far, but I don't have any formal connection yet.

    Do you feel comfortable making an introduction for me?

    Let me know!


    9) Before-After-Bridge (BAB)

    Before-After-Bridge email is a way to add an element of entertainment when sending professional emails.

    Hi Harry,

    It sounds like you are interested in making your life easier.

    So am I!

    That's why I'm emailing you to see if we can set up a time to talk about our innovative new software.

    I know it doesn't seem possible right now to have 20 hours freed up each week for clients, but that's what our software does.

    It automates the process of managing your marketing team so that you can focus on generating revenue instead of doing busy work all day long.


    10) Give Ideas And Feedback To Your Prospect

    If you have some creative ideas to share the prospect, now is the time.

    Hi Alex,

    I saw you posted on the ___________ LinkedIn group and I wanted to reach out.

    I found your post really cool!

    After looking into it a bit more, I also came up with some ideas on how you can grow your company more through innovation.

    My team and I had a brainstorming session about what we thought could help you, so here are some of our thoughts:

    1. ____________
    2. ___________
    3. ___________


    The Bottom Line

    So there you have it, the top 10 SaaS sales email templates you need to know. I hope this article is helpful for your business and I look forward to hearing about how well it work on your end!

    Personalized emails have 2X higher response rates

    Quickly create & share personalized videos/images in your sales emails with Videoform.