What is Account Based Marketing?

Account-Based Marketing (ABM) is a customer acquisition strategy that focuses on spending marketing budgets to attract and serve your company's most valuable customers.

This strategy also helps companies identify their best prospects for sales leads by targeting individual decision makers within organizations.

The foundation for ABM is the ability to track the behavior of all their key accounts in order to learn what they need from your products and services and how you might be able to help them grow.

This type of marketing can be done through social media platforms, direct mail campaigns, influencer programs, or any other form of communication with the goal being to create an ongoing dialogue with these key accounts.

Example

If you are trying to sell a product to an accounting firm, it would make sense to start by visiting their website and learning about who they are as an organization.

You want to find out what makes them stick so that you know how best to reach them with your offer or message