Sales Terms

B2C

Business to Consumer means that a business sells products or services directly to the general public.

What's Inside

    What is B2C?

    The acronym "B2C" stands for Business to Consumer, which means that a business sells products or services directly to the general public.

    The benefits of selling B2C are improved brand awareness, increased sales volume through more customers with less advertising costs, and lower prices due to bulk ordering.

    Example

    Online shopping with Amazon.com, Ebay.com and other platforms, and shopping at physical stores like Target and Walmart.