What is a Bad Lead?
Bad leads or the ‘tire kickers’ are the low-qualified prospects who are very less likely to avail any product from your company.
Bad leads just don't know what they want for themselves and hence, fail to pay interest in the company’s offers!
It is important to identify and filter out these ‘Bad leads’ because you will end up wasting time and resources on someone who is not going to benefit your business.
Someone who's looking for to purchase a software but doesn't have enough budget. A customer with an intention of ‘window shopping’, an individual without the funds to purchase your item, etc.