What is Bounce Rate?
Bounce rate is considered as a measure of engagement.
In an online context, it is the percentage of visitors who only view one page before leaving your site or app without further interaction with it.
Higher bounce rate suggests that you are not capturing your audience's attention and they have no intention to proceed any deeper into your website than what's on those first few pages.
Generally, lower bounce rates correlate with higher levels of user engagement, which means more time spent per visitor on average for each visit.
What is a ‘good’ bounce rate?
A good bounce rate depends on the industry and purpose of a site.
For example, an e-commerce site will have a higher bounce rate percentage than say, Google or Wikipedia.
Regardless of what your current number is, you still need to keep it as low as possible.
A high bounce rate could be due to poor content design/layout, unclear navigation or confusing messaging