What is Call to Action (CTA)?
A call to action (CTA) is a term used in the marketing world which refers to a specific event or response that you want your customers to take.
Call to action is the decisive action that separates a potential customer from a converted one.
It can be showcased in the form of text, graphics or both, a hyperlink, a button, etc.
A good CTA can decrease the decision fatigue, increases the chances of conversions and adds value to the intentions of your curated content!
- Use action words - Buy now, Download now, Order now, Sign-up, Check it out, Subscribe, Click here, etc.
- Create excitement - Limited time offer, Buy now and get 30% off!