Sales Terms

Call to Action (CTA)

Call to action is the decisive action that separates a potential customer from a converted one.

What's Inside

    What is Call to Action (CTA)?

    A call to action (CTA) is a term used in the marketing world which refers to a specific event or response that you want your customers to take.

    Call to action is the decisive action that separates a potential customer from a converted one.

    It can be showcased in the form of text, graphics or both, a hyperlink, a button, etc.

    A good CTA can decrease the decision fatigue, increases the chances of conversions and adds value to the intentions of your curated content! 

    Examples

    1. Use action words - Buy now, Download now, Order now, Sign-up, Check it out, Subscribe, Click here, etc.
    2. Create excitement - Limited time offer, Buy now and get 30% off!