What is Channel Partner Marketing?
Channel Partner Marketing is the process of marketing through a company's partners in order to increase sales.
Channel Partner Marketing is beneficial because retailers can create more brand awareness with these partnerships than they could alone, as well as increase overall revenue potential through cross merchandise placement opportunities (similar to what you see in department stores)
What is Cross-Selling?
Cross-selling means that one product or service leads to another, e.g., buying a camera and then being offered lenses or other accessories. Generally speaking, it refers to selling more than just one thing