What is Close Ratio?
The closing ratio is the percentage of deals that close.
It's the number of deals closed compared to the number of formal quotes sent by your team.
The higher a company's closing ratio, the more likely they will be to make money.
If an account executive has a 50% close rate on all leads she pursues, then her average closing ratio would be 0.50 (or 50%).
If instead this person closes out one in three deals he pursues, her close ratio would be 33%.