What is Cold Calling?
The cold-calling process involves contacting individuals with products or services that haven’t expressed interest before you give them a call.
You call people who are not expecting your call, so cold calling requires professionalism because you don't have a prior knowledge about how people may react during a conversation !
This also allows the caller to be more aggressive in their conversation with the potential customer and often leads to higher conversion rates, which can help lower marketing costs associated with acquiring customers through other methods (e.g., SEO or PPC).
Purpose of Cold Calling
The purpose of cold calling is simply to get your foot in the door so that you can then make contact at another time when it's more appropriate, such as scheduling an appointment with a prospect on their calendar.
Cold calls are typically made after weeks of research online into potential customers - product/service matches, company size, competitors etc., which will aid you in communicating concisely about what they do or don't need your product or service for.