What is Cold Email?
Cold email is the act of sending an unsolicited message to a person or company, usually through email.
A cold email is a way to start up a conversation in the online world!
A successful cold email can lead to a product demonstration request for more information about that product - which may not always result in sales but could increase awareness of your brand and its offerings.
Objectives of Cold Emails
When sending a cold email, the objective is to get your prospect interested in you and what you have to offer.
This means that this type of email should be more about them than it is about yourself.
The goal here is not for your recipient to think "This person has something I'm looking for" but rather "I want/need _____".