What is Demand Generation?
Demand generation is the process of generating leads for a business.
It refers to marketing activities that create awareness and interest in an organization’s products or services, with a goal of converting some of these prospects into customers.
It can be done through online marketing, advertising, direct mail campaigns, social media outreach, trade shows and more.
The scope can be increased by increasing customer demand via product innovation, price changes, new distribution channels or geographic expansion.
Demand Generation may include lead nurturing as well as sales prospecting and qualification work and identifying potential buyers who are ready to buy now.