Main features of a product, advantages gained by user and what benefits user will get

What's Inside

    Definition of FAB (Features, Advantages, Benefits)

    The definition of FAB is to list the main features of a product or service, provide advantages that are related and demonstrate why it's an advantage, and finally point out what benefits people will receive.

    FAB cannot be outlined in one sentence as there are many different forms this acronym can take on.

    It may also include a competitive analysis of a competitor's features and benefits.

    Importance of FAB in Sales Context

    This is the most basic way to close a sale by getting past objections.

    It's also important to make sure that you spend the appropriate amount of time on each FAB category, as people have varying levels of interest in your product.